Farfan, a seasoned marketing executive, has established his career by leveraging music, entertainment, technology, and culture to build brands. Farfan is currently a strategic advisor at J Wolf Advisors consulting brands like NFL, McDonalds, Miller Coors, New Balance, and TIDAL in these areas. Farfan worked as VP of Marketing for Verizon and also was the head of the Music and Entertainment group across PepsiCo Beverages North America and also led culture marketing efforts.
Before joining PepsiCo, Mr. Farfan served as Director of Marketing at Microsoft for their Entertainment and Device Division. He was responsible for marketing efforts for their new entertainment product offerings in US and International focusing on launching music OTT platforms on Xbox Live and Windows phones. Farfan served as Marketing Director for MTV Networks where he helped launch a Hispanic cable network, MTV Tr3s. Prior to joining MTV Networks, Farfan spent his career in finance and consulting industry at JP Morgan Chase and Accenture Consulting, respectively.
Mr. Farfan holds a Master of Arts from Columbia University and a Master of Business Administration from New York University, Stern School of Business.