Ingrid is a digital native, equal parts creative and analytical in her approach. She brings over a decade of experience in e-commerce and digital marketing strategy, working on large-scale omnichannel projects for beauty and fashion brands like MAC Cosmetics, Clinique, John Varvatos, Sam Edelman and Ann Taylor/LOFT. After 6 years at The Estee Lauder Companies in e-commerce, she moved to the agency side and oversaw the relaunch of Pepsi’s global loyalty program, with a new complementary digital app and web experience. She is now the Vice President of Digital Commerce and Customer Experience at e.l.f. Cosmetics, one of the first digitally native mass beauty brands. Ingrid is charged with connecting e.l.f.’s entire digital ecosystem to serve e.l.f. consumers exactly where they are, while providing the best possible brand connection throughout all digital retail touchpoints.

Ingrid lives in Brooklyn with her husband; and their two cats, Leo and Jellybean.