New Media Guru, Brand Consultant, Sales(wo)man, Working Mom – I go by many names. Currently heading Media and Digital Marketing for Johnson and Johnson Consumer, in my previous role I was heading Digital Marketing globally for Tata Global Beverages where I have worked across the US, UK, Canada, India and China markets. Prior experience includes sales and brand management stints at Asian Paints and Essar. Data drives better decisions and allows us to do both precision for the niche segments as well as unlock opportunities at scale.