Marc Mathieu | MMA Global

Marc Mathieu

Marc Mathieu
Former CMO
Samsung

Marc Mathieu, Chief Marketing Officer at Samsung Electronics America (SEA), is a storied marketing veteran known for digital innovation and humanizing large global brands. 

Recognized as #10 on Forbes’ 2018 “50 Most Influential CMOs in the World” list, Marc leads U.S.–based marketing across all lines of the company’s business including home entertainment, home appliances, and telecommunications. 

Under his leadership, the SEA marketing team created Samsung 837, the brand’s experiential flagship and marketing innovation lab. As part of Samsung’s recent global “Do What You Can’t” mobile marketing campaign, Marc conceived the brand’s Creators platform, collaborating with digital storytellers to showcase how Samsung technology empowers users to create, experience and share content.

Prior to joining Samsung, Marc was the SVP of global marketing at Unilever, and the SVP of global brand marketing at Coca-Cola, where he is credited with the “Open Happiness” strategy and the “Coke Side of Life” global campaign.