Lou Paskalis is President and Chief Operating Officer of MMA Global. In his role he is responsible for driving innovation and change across a broad portfolio of MMA Global’s functional areas, initiatives and forward looking activities that are focused on shaping the future of marketing. As a long-standing industry practitioner with a track-record for advocating for and catalyzing the advancement of the art and science of marketing, Paskalis brings a wealth of practical knowledge about the opportunities facing marketers today and the obstacles they may encounter as they skate away from what’s familiar to respond to those opportunities.
Prior to joining the MMA Global team, Lou was Senior Vice President, Enterprise Customer Engagement and Investment Executive at Bank of America. In this role, he was responsible for Communications Strategy, Media Investment and Measurement, Marketing Data Enablement, Advertising Technology platforms and Marketing Data Use Governance for the enterprise. He oversaw media strategy and investment across all channels with an eye toward driving innovative solutions that enhanced experiences while delivering growth. In addition, he led the team that pioneered the world’s preeminent Brand Safety and Suitability practice which has become the model for how other Fortune 500 companies address this rapidly expanding area of responsibility.
Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express and lead communications strategy for multiple strategic initiatives, including the launch of Small Business Saturday.
Paskalis serves on the board of the Media Ratings Council. He serves on several Advisory Councils including: Advertiser Perceptions, Nextdoor, SnapChat, Twitter and VOX. He has served as a juror on numerous industry award juries and has served two tours on the National Advertising Review Board. Lou holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, wine and Formula One motor-racing. He is an ardent supporter of independent journalism and the vital role that journalists play in protecting and defending truth in a world where truth has become fungible and “alternative facts” are increasingly common, pernicious and unchecked.