OpenX is the world’s largest independent advertising exchange connecting thousands of the most recognized brands to consumers across leading websites and mobile apps globally. With a focus on user experience, we ensure advertisers reach consumers in the right environment and publishers maintain the best experience for their app or mobile site, allowing us to deliver optimal value to publishers, app developers, advertisers and consumers. Providing quality, scale and performance, OpenX has become a trusted monetization partner to more than 2000 mobile publishers and app developers worldwide, and top partner to leading mobile DSPs.
Nearly 60% of marketers think Ad Quality - including Brand Safety, IVT and Viewability - poses a serious problem in our industry. This session will address several pointers such as:
- Driving Accountability in Ad Quality
- How Ad Quality is about more than just Brand Safety, IVT and Viewability - SPO, creative formats and clean data also play a crucial role
- Which CXO in the organization is responsible for Ad Quality?
- Is there a need to have a policy covering Ad Quality in an organization?
Experts on this panel help us strengthen our understanding of Ad Quality best practices & tackle issues of accountability.
About Salesforce DMP:
Salesforce DMP helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Salesforce DMP’s cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual's preferences; and activating the data across any delivery channel. Salesforce DMP was founded in 2010 as Krux, a venture-backed company headquartered in San Francisco with ten offices across five continents. Salesforce DMP clients include companies like Kellogg, ConAgra, Georgia-Pacific, Time Warner, Meredith, BBC, and Ticketmaster, with enterprises achieving a 10x return or higher on their investment. To learn more, visit https://sfdc.co/SF-DMP.
Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver seamless customer experiences no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.
Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack and thousands more.
AdSlot is a global technology company that powers the collaboration between buyers and sellers.
Our platform gives marketers direct access to guaranteed, premium digital inventory in every format and across every device. We are headquartered in Australia, with offices in North America, Europe and Asia Pacific.
About App Annie:
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 800,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices App Annie has received $157 million in financing, including from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at
About DISH Media:
DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and Sling TV. Through innovative platforms, viewer measurement tools, and access to custom audiences on DISH and Sling TV via addressable and programmatic, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns.
At DISH Media, we help brands make a real impression with a premium TV experience that lets you reach both traditional and OTT audiences from one place. From wide-reaching video to highly targeted addressable, all our solutions are cross-platform, customizable, and designed for maximum impact. Our goal is simple - to provide the tools necessary to move your audiences toward action.
We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior. For more information, visit http://www.factual.com.
About IBM Watson Advertising:
IBM Watson Advertising, formerly The Weather Company’s ad sales division, uses IBM Watson, the world’s leading AI technology, to unlock data and insights to help marketers make better decisions. To learn more, visit ibm.com/watson-advertising.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.
About Vistar Media:
Vistar Media is a programmatic technology company for digital out-of- home. Vistar’s end-to- end programmatic ecosystem provides unrivaled scale, built for the complexities of OOH media. Using advanced movement data analysis, we provide targeting, seamless activation and measurement of audience-based buying across out- of-home and mobile media. We believe out-of- home is one of the most impactful channels available in today’s media landscape, with enormous opportunity to benefit from programmatic technology.
Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and Tencent. In total, more than 25,000 apps have implemented Adjust's solutions to improve their performance.
In December 2018 Adjust acquired data aggregation platform Acquired.io. In January 2019 Adjust acquired the award-winning cybersecurity and AI startup Unbotify. The acquisitions are part of Adjust's goal to unify advertisers' marketing efforts and build the best-in-class measurement and fraud prevention suite.
eMarketer is the industry’s leading research firm providing data, insights and perspectives for marketing in the digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. This intelligence empowers our customers to confidently make decisions about strategies, tactics and budgets.
Sabio is smarter mobile advertising. We offer App Science® technology, programmatic and managed IO services, and a full suite of creative solutions. App Science® uses machine learning to collect and analyze the most valuable data from your customers’ devices, like their downloaded apps and locations, to better understand who they are and predict their behavior and responsiveness to your ads. With your brand’s safety paramount, our ad server and audience management platform delivers your ads on Premium Validated Publishers™, our proprietary publisher validation process. By combining technology with creativity, we deliver beautiful, targeted ads to your current and future customers.
Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. For more information about the company or partnership opportunities visit https://www.simpli.fi/
Twitter (NYSE: TWTR) is what’s happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.
About Valassis Digital:
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution. Valassis Digital taps into meaningful, actionable insights that drive better campaign performance.
Waze is an award-winning, crowdsourced navigation app with more than 70 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.
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