In the last decade the influence and reach of Design has been rapidly expanding. Still deeply rooted in the definition of innovative products and services Design has been stretching to tackle complex system-level, organisational and cultural challenges - always from a human-centric point of view. How is Design evolving to adapt to these broad new challenges? What are emerging areas of expertise required to be effective in today’s digital world? Join us in discussing the past, present and future of Design!
Fjord, Design and Innovation from Accenture Interactive
11:55 AM – 12:20 PM
Get in the (mobile) game!
When it comes to placing mobile ads, there’s more to the equation than just display versus video. Playable ads, haptic feedback, interactive video, native functionality, and more all factor into the creative process. There’s a time and a place for everything (or is there?). In-depth discussion of the ins and outs of choosing the right format and mobile placement for your brand campaign.
Making Mobile Work Smarter for Your Business: CMOs and CEOs now have the most personal and relevant way to reach, attract, engage and monetize their customers. With customers spending more that 4 hours a day on mobile, companies have an opportunity to connect with, create relevant experiences, monetize directly and indirectly, build loyalty, and gather insights on their consumers. In this conversation, we will address how to identify where the opportunities are.