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The MMA Blog

The industry’s top wizards, marketers, and other experts offer their best advice, research, how-tos, and insights— all in the name of helping you level-up your marketing skills.

Research Reveals The Great Divide When It Comes To Marketing Growth

Author Roy T. Bennett once said: “It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.” Now, I don’t think Mr. Bennett was referring to marketers when he said this – I’m thinking this is more of a general, overall human declaration but it is absolutely applicable to marketers in the context of growth.

Steve Olenski
Blog

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9 in 10 Marketers Uncertain About the Digital Transformation Future

In the digital age, changes come fast and furious and if marketers do not keep up, well let’s just say they may be in for a rude awakening. As is usually the case, there are lots of changes afoot for marketers and while the big change has been delayed, there are still plenty of changes to be ready for.
Andrew McCauley
Blog

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Cannes Lions Roars Back

After a two-year hiatus, Cannes Lions came roaring back in a way that was more emotional than I would have ever anticipated possible.  Sure, all of the business that needed to be transacted was, there were innumerable speeches, fireside chats and panels, those who wanted to could dance the night away on the Plages teeming with Brigadoon like platform hospitality installations, each one more impressive than the next and, of course, the coveted Cannes Lions were handed out for the very best work across a litany of categories to the delight of the recipients.  

Lou Paskalis
Blog

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