Media investment is up, and it may not be going to the right channels for ROI. Explore this and more global insights in Nielsen's 2024 Annual Marketing Report.
The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly competitive landscape, marketers are leveraging AI to streamline daily tasks and enhance productivity. This whitepaper, ‘Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!,’ provides critical insights and practical guidance for marketers on their AI adoption journey.
Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and decision-makers from brands, agencies, and tech sectors have penned groundbreaking AI strategies and real-world applications in this 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner: Winning With AI.
"Revolutionary! Able to share so much information with each other and we are getting to know what we didn't know. Going in our day-to day work lives and utilising this information. It's Revolutionary!"
"MMA India is bigger platform in the country as Thought Leadership. We have the leading minds from India in AI in marketing gathered together and this is the biggest thought leadershi forum that exist in the country right now."
