With 19 years of diverse experience in Advertising and Marketing across various sectors such as Entertainment, Telecom, BFSI, and FMCG, I’ve developed innovative strategies leading media services for both national and global brands. My roles have included managing brand profitability, overseeing agency relationships, and fostering successful partnerships. I am deeply committed to implementing cutting-edge processes, such as automated data management systems and pioneering business-focused Joint Business Plans (JBPs) with major platforms like Google/Meta, Hotstar, and Amazon. Actively involved in industry organizations like the Indian Society of Advertisers, I’ve contributed to driving initiatives in media measurement, representing Haleon. Acknowledged with multiple awards for my contributions at both company and industry levels, I am excited about the opportunity to leverage my expertise in partnership development, contract negotiation, and analytical skills in this role.