As President, Global Advertising, Disney, Rita Ferro leads global advertising sales for the company’s entertainment, news, sports and kids linear and digital TV ad- supported streaming businesses: ABC Entertainment, ABC Daytime and ABC News; Disney Channels Worldwide; Disney+; ESPN Networks and ESPN+; Freeform; FX Networks; Hulu; and National Geographic Networks. She also leads the integrated sales team for Disney Digital, the Company’s online, mobile and social offerings. Additionally, Ferro directs National TV and Regional Ad Sales for ABC’s eight owned local TV stations. She has been in this role since 2018 and has added all global advertising responsibilities for the company under her purview in 2023.
 
Under her leadership, Disney offers advertisers a one-stop approach to leverage the breadth of Disney’s portfolio and reach audiences across all of the Company’s media properties.
 
Ferro currently sits on the board of the HSF (Hispanic Scholarship Fund), the V Foundation, MMA (Mobile Marketing Association), and the Ad Council. She earned a Bachelor of Science in advertising and a master’s degree in International Business from Florida International University.