Leading marketers are adopting audience-led media buying for better campaign results | MMA Global

Leading marketers are adopting audience-led media buying for better campaign results

May 28, 2024

Authored by: The TradeDesk

It's time to transition to an ad strategy that helps you reach the right customer while retaining access to premium publications. In India, leading marketers achieve this through audience-led media buying strategies, leveraging programmatic real-time bidding (RTB) and AI.

To help marketers like yourself understand this approach better, The Trade Desk has put together a report that dives into how senior advertising leaders in India are using a audience-led approach to improve their campaign results. This report covers:

  • The benefits of advertising on the open internet vs traditional channels and walled gardens
  • How programmatic advertising can give you transparent and holistic measurement across channels
  • Getting incremental targeted reach through programmatic advertising

Download our report now to transform your advertising approach.