Last week, Yieldmo announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226.

Some exciting news happening at Yieldmo! We are thrilled to welcome three advertising technology superstars to our team, each uniquely positioned to help drive our strategic initiatives forward.

Bringing over 15 years of experience, Timothy Price has joined Yieldmo as SVP of Sales. Tim most recently held the position of VP, Audience Buying and Ad Strategy for Zynga, a leading mobile and desktop social gaming publisher. He was brought to Zynga to be a change agent for the predominantly Facebook desktop business while they migrated to a mobile first brand advertising solution.

With the awards season in full swing, the MMA SA Smarties proudly announces the creme de le crème of mobile. The SMARTIES Awards – the world’s only global mobile marketing awards programme that honours innovation, creativity and most importantly measures the impact and success mobile has on business, has confirmed its shortlist of winners for 2018. The event, which is to be held on Nov 1stat the Maslow in Sandton will recognises the incredible work carried out by some of the industry’s leading marketers, tech enablers, media owners, brands and agencies.

LONDON. September 25, 2018. S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.

Incremental Visits: The New Standard for Assessing Campaign Effectiveness

LONDON. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

The past few years have seen strong attempts from the advertising industry to clean up the programmatic supply line. However, there’s another concern that will need to be addressed, especially by local publishers: Viewability. 

New York, NY – August 23, 2018 – AdTheorent, Inc., a machine learning platform for advertising, today announced its newest product offering for advertisers: AdTheorent Relationship Targeting.  This targeting approach taps the power of human relationships to influence core consumer behavior and drive desired actions, delivering superior results for advertisers.

New York, NY — June 26, 2018 – AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced that it has been selected as the winner of the “Best AI-based Solution for Advertising” award from AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

NEW YORK, June 26th, 2018 – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns.

Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.