In this series on artificial intelligence (AI) in marketing, I have talked to people across industries in the Middle East about how their companies are using AI in marketing. But what about looking beyond marketing? When discussing AI in the Middle East, it's impossible to have a complete conversation without considering G42's perspective. As a marketing leader within the same group, I chose to sit down with Faheem Ahamed, the Group Chief Marketing and Communications Officer at G42, a global frontrunner in developing visionary artificial intelligence to shape a better tomorrow.

We are excited to unveil the SMARTIES Sonic Logo, a new audio identity that embodies the spirit of creativity and innovation that defines SMARTIES. This sonic logo is designed not just to be heard, but to leave a lasting impact—one that resonates with our commitment to driving meaningful change and celebrating excellence.

En el marco del MMA BrainFood Live CXO Talks, organizado por la Mobile Marketing Association, junto a profesionales de la industria donde se abordó el rol del big data en la industria, su aplicación, las nuevas tendencias y los desafíos que quedan por delante para utilizar la data en pos del conocimiento de la audiencia y la reinvención de las marcas. 

La jornada organizada por la Mobile Marketing Association tuvo speakers de primer nivel, una gran convocatoria y se posiciona como el gran evento de la industria en el segundo semestre del año.

El MMA Innovate convocó en el Palacio Duhau de Buenos Aires a algunos de los más reconocidos especialistas del marketing local para reflexionar sobre las tendencias y el futuro de las marcas y los negocios, ante un nutrido auditorio de CMO's, Directores y Gerentes de Marketing de diversas empresas.

We support efforts to increase transparency in the digital advertising ecosystem and we’re committed to making it easier for marketers to monitor their digital campaigns and protect their brand. That’s why we’re introducing new ways for Display & Video 360 to help you avoid buying unauthorized web and app ad inventory, and control where your digital ads are appearing.

Read here for more details.

Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load. In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention.

When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

By The MTA News Desk

Braze (formerly Appboy)​, the customer engagement platform that delivers messaging experiences across push, email, apps, and more, today announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company’s commitment in its investment to continue delivering and supporting our existing customers and expanding further into the region.

Article link: https://medium.com/@BrazeTechnology/calling-it-now-push-notifications-wi...

By Myles Kleeger, President and Chief Revenue Officer

After a summer and fall packed with updates from technology giants like Google and Apple, marketers are settling into life with the new parameters for how and when to engage with users.

Did you know that Mobile World Congress is making its North American debut this year from September 12 – 14 in San Francisco?