UNILEVER AND MCDONALD’S TAKES TOP GLOBAL HONORS FOR ADVERTISER AND BRAND DRIVING THE HIGHEST LEVEL OF BUSINESS IMPACT

Annual Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile

When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

Mobile Measurement and Fraud Prevention Leader Raises Industry Bar
in Multi-Channel Campaign Management

Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it.

New York – [Dec 21, 2018] - As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led “Future of Mobile Fraud Council”.