Global

B2B Marketing

Consumer Engagement

Customer Lifecycle

CX / Customer Experience

Marketing Growth

ROI

MMA Indonesia Modern Marketing Reckoner 2024 Report

The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility.

Released:

November, 2024

Region:

APAC, Indonesia, Global

Kantar Study - Trendspotting among Winning Entries 2024

Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes, where you learn through trial and error. India’s digital ecosystem offers the courageous Indian marketer a highly responsive test & learn environment at scale. Learn what the best marketers have learned from their experiments and how that is changing legacy marketing paradigms.

Released:

November, 2024

Region:

Global

Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors

Thursday, November 21, 2024 - 12:30pm to 1:00pm EST

This webinar presents groundbreaking research that reshapes our understanding of brand growth. For the first time, Kantar has combined attitudinal and behavioral data at scale, revealing powerful insights into how brands achieve sustainable growth in today's dynamic market.

Region:

Global

Speakers:

Jane Ostler

EVP, Global Thought Leadership

Kantar

Graham Staplehurst

Global Thought Leader

Kantar

Webinar Sponsor:

Watch the Webinar:

Dentsu Creative Cape Town (PTY) LTD

Trackier

The Shift to Data-First Thinking: Catalyzing AI Innovation Across Industries

October 23, 2024

News

Introducing the SMARTIES Sonic Logo: Celebrating Creativity, Innovation, and Business Impact

Introducing the SMARTIES Sonic Logo: Celebrating Creativity, Innovation, and Business Impact

We are excited to unveil the SMARTIES Sonic Logo, a new audio identity that embodies the spirit of creativity and innovation that defines SMARTIES. This sonic logo is designed not just to be heard, but to leave a lasting impact—one that resonates with our commitment to driving meaningful change and celebrating excellence.

News Type:

General News

MMA Global’s B2B CMO Council

The B2B CMO Council works closely with the leadership of the MMA and the boards to identify key challenges, priority areas, and initiatives that will help #shapethefuture of marketing and drive business impact more effectively and efficiently.

The B2B CMO Council members represent some of the top B2B marketing talent in the industry today that are the change agents in their organization.

Members of the Council benefit from:

Page

Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business

Tuesday, October 29, 2024 - 12:30pm to 1:15pm EDT

Content Marketing

Join us for a pivotal webinar, presented by Teads, as we explore the critical role of supporting quality journalism, particularly with the nation approaching a major election in November. Amid growing misinformation, advertisers can play a key part in protecting democracy by investing in trusted news environments.

Region:

Global