Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.
Thursday, May 28, 2020 - 11:30pm ICT to Friday, May 29, 2020 - 12:30am ICT
Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.
Monday, May 25, 2020 - 11:00pm ICT to Tuesday, May 26, 2020 - 12:00am ICT
Vietnam has been one of Asia’s fastest-growing economies in recent years. However, the continued spread of the coronavirus pandemic has posed a major challenge for the country’s economic growth, leading consumers and businesses to take a range of measures to manage the fallout. To overcome these unique challenges, we’ve put together some useful resources to help you get insights into how customer and business sentiment are adjusting their approaches to maintain a balance.
Join us for the webinar and learn about Vietnamese businesses and consumers in the pandemic affected 2020!
Thursday, May 21, 2020 - 11:00pm ICT to Friday, May 22, 2020 - 12:00am ICT
Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.
We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.
With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer and retail businesses.
We will be sharing our latest thinking on reimagining your consumer business in the Next Normal, based on latest insights from across the globe. We will share our latest facts and insights on China’s return, how consumers across Asia think about spending on discretionary items, and how to think about a return for your business in the Next Normal.
Building conversations on a positive thematic of how we enter and thrive in the new world post Covid-19. Now, more than ever, every business must have a robust presence in order to compete. Whether this means Digital footprint, reputation management, communications or a combination of them, businesses need to explore every available opportunity to reach their current and potential customers.
