[India] Martech Implementation in BFSI - Challenges & Management

This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.

Key Highlights:

• Relevance and importance of Martech solutions across industries are establishing slowly but steadily
• Implementing Martech requires a highly collaborative business culture across sales, marketing, service and IT
• Data, the biggest fuel of Martech solutions often poses challenges
• These challenges increase multi-fold in the case of the financial sector
• Customer financial data needs to be kept highly secured.

Who Should Attend:

• Chief Marketing Officers
• VP/AVP - Marketing/Digital
• Sr. Marketing Manager
• Digital Marketing Manager
• CIO/CTO​