Sumit Kapoor is the Director of Marketing and Prime at Amazon, leading the company’s efforts across the Middle East, North Africa, and Turkey. In this role, he is focused on establishing Amazon and Amazon Prime as the most loved and trusted brands in this fast-growing, diverse region. Sumit is committed to delivering bold marketing strategies and seamless customer experiences that reflect the region’s cultural richness and digital momentum.

With over a decade of experience across consumer products and technology, Sumit has played a critical role in shaping Amazon’s growth in emerging markets such as India and the Middle East. His expertise spans brand building, digital marketing, customer lifecycle management, and product strategy. Known for his strategic thinking and customer obsession, Sumit continues to drive impact by ensuring Amazon stays ahead in dynamic and highly competitive environments.