Presenting The Smarties India 2022 Winners
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India Best In Show
Cadbury Celebrations and Wavemaker India for
Shah Rukh Khan My Ad
Credits
Shekhar Banerjee, Chief Client Officer, Wavemaker
Vishal Jacob, Chief Transformation Officer, Wavemaker
Sairam Ranganathan, National head for Digital services, Wavemaker
Brajesh Dwivedi, General Manager, GroupM
Harsh Desireddy, Client Partner, Wavemaker
Pratik Dawda, Business Director, Wavemaker
Monika Solanki, Business Group Head, Wavemaker
Shreya Bhave, Business Executive- Digital, Wavemaker
Smit Trivedi, Executive - Digital, Wavemaker
Sabera Kapasi, Data & Client Lead, Wavemaker
Carlton Jacob, Business Manager, Wavemaker
Apeksha Dhuri, Delivery Leader, GroupM
Rahul Tiwarekar, Associate Director-Biddable, GroupM
Harshad Gawde, Manager-Programmatic, GroupM
Chintan Thakker, Director of Innovation - IMC, Wavemaker
Aniket Ghanwatkar, Group Head - content, Wavemaker
Sukesh Nayak, Chief Creative Officer, Ogilvy
Kainaz Karmarkar, Chief Creative Officer, Ogilvy
Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy
Prakash Nair, President & Head of Office (Gurugram), Ogilvy
Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy
Marketing Impact
India – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
Gold Winner
GOOGLE INDIA and Lowe Lintas for
# SEARCH FOR CHANGE | BOLNE SE SAB HOGA
Watch Video | CreditsSilver Winner
Aditya Birla Health Insurance and NA / Aditya Birla Capital - Aditya Birla Health Insurance for
ABHI Karo
Watch Video | Credits
Bronze Winner
Lotus SafeSun and NA / Lotus Herbals in association with Affle's mediasmart platform for
Lotus SafeSun Hai na to beat the sun!
Watch Video | CreditsMarketing Impact
India – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
Gold Winner
Meesho and DDB Mudra Group for
RECLAIMING INDIA’S RIGHT TO RIGHT PRICES
Watch Video | CreditsSilver Winner
Swiggy and InMobi for
Swiggy drives instant impact with one click install campaign on Glance
Watch Video | CreditsBronze Winner
Cadbury Silk and Wavemaker India / Ogilvy India for
Silk Secret Messages
Watch Video | CreditsMarketing Impact
India – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
Gold Winner
Swiggy and M&C Saatchi / NA / Swiggy In Association with Affle's MAAS Platform & M&C Saatchi for
#SwiggyHasItAll
Watch Video | CreditsSilver Winner
Horlicks Protein Plus and Mindshare India for
Making protein a routine during the lockdown
Watch Video | Credits
Marketing Impact
India – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
Gold Winner
ITC Limited and Performics India for
B-Natural - A 'Made in India' brand acquires no.1 position on Amazon
Watch Video | CreditsSilver Winner
Cadbury 5 Star and Wavemaker India / Ogilvy India for
Nothing Coin - Worlds first currency mined by DOING NOTHING!
Watch Video | CreditsBronze Winner
Upstox and Mindshare India for
Demystifying Stock Trading through Cricket
Watch Video | CreditsMarketing Impact
India – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
Gold Winner
Samsung Galaxy S22 and NA / Amazon Ads for
Samsung Galaxy S22 Product Launch_Amazon Ads
Watch Video | CreditsSilver Winner
GOOGLE INDIA and Lowe Lintas for
# SEARCH FOR CHANGE | BOLNE SE SAB HOGA
Watch Video | Credits
Bronze Winner
Noise and NA / Amazon Ads for
Noise ColorFit Ultra Smart Watch Launch - Amazon Ads
Watch Video | CreditsPurpose Driven Marketing
India – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
Silver Winner
Boondh and Schbang Digital Solutions Pvt. Ltd. for
UngenderMenstruation
View Case Study | CreditsBronze Winner
Aditya Birla Health Insurance and NA / Aditya Birla Capital - Aditya Birla Health Insurance for
Jump For Health
Watch Video | CreditsBronze Winner
Johnson & Johnson Private Limited India and Schbang / Tatvic Analytics for
#BeTheChangeForTB
Watch Video | CreditsPurpose Driven Marketing
India – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
Gold Winner
GOOGLE INDIA and Lowe Lintas for
# SEARCH FOR CHANGE | BOLNE SE SAB HOGA
Watch Video | CreditsSilver Winner
Boost and Mindshare India for
Game Stamina Ka - Breaking Gender Barriers in Gaming
Watch Video | CreditsBronze Winner
Cadbury Dairy Milk and Wavemaker India / Ogilvy India for
Cadbury Dairy Milk- #GoodLuckGirls
Watch Video | CreditsPurpose Driven Marketing
India – Best Use of Indigenous Language in Mobile Advertising
Campaigns that effectively use indigenous language to engage and reach their customers in their own languages.
Gold Winner
UltraTech Cement and Mindshare India / GroupM for
Baat Ghar Ki Phir Se
Watch Video | CreditsBronze Winner
Godrej and InMobi for
Godrej Consumer Products Pioneers Precision Marketing at Scale on Programmatic Video with InMobi
Watch Video | CreditsImpact Media
India – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Gold Winner
UltraTech Cement and Mindshare India / GroupM for
Ghar Ek Mauka Ek
Watch Video | CreditsSilver Winner
Cadbury 5 Star and Wavemaker India / Ogilvy India for
Nothing Coin - Worlds first currency mined by DOING NOTHING!
Watch Video | CreditsBronze Winner
Disney+ Hotstar and Disney+ Hotstar Creative Communications / Disney+ Hotstar for
Thoda Rukh Shah Rukh
Watch Video | CreditsImpact Media
India – Cross Platform - Digital Only
Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Nissan India and OMD / TBWA / Nissan United for
Go Big or Go Home- Nissan Magnite Launch
Watch Video | CreditsBronze Winner
Philips All-in-one Trimmer and OMD for
Different strokes for different folks
Watch Video | CreditsImpact Media
India – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Gold Winner
Boost and Mindshare India for
Game Stamina Ka - Breaking Gender Barriers in Gaming
Watch Video | CreditsSilver Winner
Cadbury Playpad and Wavemaker India / Ogilvy India for
Cadbury Playpad - Growing one scan at a time
Watch Video | CreditsImpact Media
India – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Silver Winner
Cadbury Perk and Wavemaker India / Ogilvy India for
Perk Disclaimers
Watch Video | CreditsBronze Winner
Amazon Prime Video India and SoCheers for
The Family Man Job Hunt
Watch Video | CreditsImpact Media
India – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
Silver Winner
Dell Technologies and Mediacom Communications Pvt. Ltd. for
Dell Youniverse Creators
Watch Video | CreditsBronze Winner
Airtel and Essence Global / Look Who Is Talking for
Airtel 175 Re-Played
Watch Video | CreditsExperience Technology
India – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Cadbury Perk and Wavemaker India / Ogilvy India for
Perk Disclaimers
Watch Video | CreditsBronze Winner
Dettol and NA / Amazon Ads for
Amazon DSP helped Dettol drive awareness for a product launch
Watch Video | CreditsExperience Technology
India – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
Gold Winner
Cadbury Silk and Wavemaker India / Amazon Ads for
Cadbury Silk’s Valentine’s Day 2022 multi - sensory campaign with Amazon Ads
Watch Video | Credits
Experience Technology
India – XR Technology – (AR/VR/MR)
Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
My First Rakhi
Watch Video | CreditsSilver Winner
Star Sports and Mindshare India / Mindshare for
IPL 22 - See you at the Stadium
Watch Video | CreditsBronze Winner
Airtel India and Essence Global / GroupM Media Pvt. Ltd for
Airtel Metaplex: World’s First Multiplex in the Metaverse
Watch Video | CreditsExperience Technology
India – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Star Sports and Mindshare india / Mindshare India for
IPL - Moment that was never missed
Watch Video | CreditsBronze Winner
Sony Pictures Entertainment India and Sony Pictures Entertainment India for
Venomisation
Watch Video | CreditsExperience Technology
India – Search
No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. For campaigns to maximise business Impact share your search activity with innovative, creative either individually or part of your broader campaign show case your perfectly timed search activity incorporating data and new tools to capitalize the campaign objectives.
Silver Winner
Tanishq and Interactive Avenues - A Reprise Network Company for
Tanishq | Always on Performance Campaign
Watch Video | CreditsSilver Winner
Raymond Fabrics & Apparel and Madison Media for
Look Good, Do Good - Garment Exchange Programme
Watch Video | CreditsWeb 3.0
India – The Internet of Innovation / Connected Intelligent Devices
Any technology, device or wearable that sends and receives data via mobile-driven internet to engage customers or enhance the experience. Includes hardware, software, wearables, smart watches, digital health products, smart TV’s, appliances, etc. Products can be in the market, exist as a prototype or in an incubator stage.
Gold Winner
Lotus SafeSun and NA / Lotus Herbals in association with Affle's mediasmart platform for
Lotus SafeSun Hai na to beat the sun!
Watch Video | CreditsBronze Winner
Spotify India and Interactive Avenues / Affle's mediasmart platform for
Dil Filmy Toh Suno Filmy
Watch Video | CreditsWeb 3.0
India – Spatial Technology
Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.
Silver Winner
Kérastase and Wavemaker India for
Kérastase Chroma Absolu VR Activation
Watch Video | CreditsWeb 3.0
India – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Lotus SafeSun and NA / Lotus Herbals in association with Affle's mediasmart platform for
Lotus SafeSun Hai na to beat the sun!
Watch Video | CreditsSilver Winner
Luminous Inverter and Battery and Wavemaker India for
Luminous Bijli Gul Campaign
View Case Study | CreditsWeb 3.0
India – Metaverse
The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.
Gold Winner
Bharti Airtel and Essence Global / GroupM Media Pvt. Ltd for
Airtel Metaplex: World’s First Multiplex in the Metaverse
Watch Video | CreditsBronze Winner
Alpenliebe and Wavemaker India for
Alpenliebe – Bringing families closer through Web 3
Watch Video | CreditsE-commerce marketing
India – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
Noise and NA / Amazon Ads for
Noise ColorFit Ultra Smart Watch Launch - Amazon Ads
Watch Video | CreditsBronze Winner
Cadbury Silk and Wavemaker India / Amazon Ads for
Cadbury Silk’s Valentine’s Day 2022 multi - sensory campaign with Amazon Ads
Watch Video | CreditsBronze Winner
ITC Limited and Performics India for
B-Natural - A'Made in India' brand acquires no.1 position on Amazon marketplace
Watch Video | CreditsE-commerce marketing
India – O2O / New Retail / Innovative Sales Channels
Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
L'Oréal Paris and Wavemaker India for
Delivering E-commerce results with CPAS
Watch Video | CreditsBronze Winner
KFC and Blink Digital / KFC in association with Affle's mediasmart platform & Blink Digital for
7-minutes Express Pick-up
Watch Video | CreditsBronze Winner
Raymond Fabrics & Apparel and Madison Media for
Look Good, Do Good - Garment Exchange Programme
Watch Video | CreditsE-commerce marketing
India – Social / Influencer Commerce
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
Professional Products Division and Wavemaker India for
L'Oreal India PPD Social Commerce
Watch Video | CreditsBronze Winner
Amazon Alexa and Interactive Avenues - A Reprise Network Company for
"Hey Alexa" with Social Media Stars
Watch Video | CreditsCreative
India – Customer Experience (CX)
Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.
Gold Winner
Cadbury Silk and Wavemaker India / Ogilvy India for
Silk Secret Messages
Watch Video | CreditsSilver Winner
Cadbury 5Star and Wavemaker India / Ogilvy India for
Valentine's Day Alibi
Watch Video | CreditsBronze Winner
Matrix India and Wavemaker India for
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O
Watch Video | CreditsCreative
India – Personalization
Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Lotus SafeSun and NA / Lotus Herbals in association with Affle's mediasmart platform for
Lotus SafeSun Hai na to beat the sun!
Watch Video | CreditsSilver Winner
Cadbury Silk and Wavemaker India / Ogilvy India for
Silk Secret Messages
Watch Video | CreditsCreative
India – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Gold Winner
Cadbury Perk and Wavemaker India / Ogilvy India for
Perk Disclaimers
Watch Video | CreditsSilver Winner
Hershey's India Private Ltd and Interactive Avenues - A Reprise Network Company for
Hershey's Happy at Home
Watch Video | Credits2022 Smarties India Industry Award Winners
Most Resilient Brand of the Year
Sunlight / Hindustan Unilever Limited
Publisher of the Year
Amazon Ads
Brand of the Year
Cadbury Celebrations
Enabling Technology Companies of the Year
Rephrase.ai
Affle
Creative Agency of the Year
Ogilvy India
Media Agency of the Year
Wavemaker India
Marketer of the Year
Mondelez India Foods Private Limited