Presenting The Smarties APAC 2022 Winners
← Swipe to scroll through the gallery →
APAC Best In Show
Heineken and Leo Burnett / Publicis Groupe for
Heineken Silver’s The eKoin
Credits
Rajeev Sathyesh, Director Brand, Heineken
Anna Bizon, Marketing Director, Heineken
Jorrit Tuinhof, Sales & Trade Marketing Director, Heineken
Hoang Nguyen, Marketing Manager, Heineken
Pearly Lim Mei Sze, Global Heineken Digital Development Manager, Heineken
Han Nguyen, Senior Brand Manager, Heineken
Yun Xuan, Regional Assistant Marketing Manager, Heineken
Tanya Lubis, Communication Manager, Heineken
Vu Pham, Brand Manager, Heineken
Anh Lam, Assistant Brand Manager, Heineken
Thinh Dang, Brand Manager, Heineken
Hanh Nguyen, Senior Media Manager, Heineken
Thu Bui, Assistant Media Manager, Heineken
Thao Nguyen, Media Executive, Heineken
Kate Bayona-Garcia, Chief Executive Officer, Publicis Groupe
Anish Kotian, Groupe Managing Director | Communications, Publicis Groupe
Paolo Garcia, Chief Creative Officer, Publicis Groupe
Chandu Rajapreyar, Executive Creative Director, Publicis Groupe
Ariel Santillan, Associate Creative Director, Publicis Groupe
Nghi Vo, Senior Copywriter, Publicis Groupe
Kris Constantoulas, Chief Strategy Officer, Publicis Groupe
Tim Denley, Strategy Director, Publicis Groupe
Nhien Truong, Planner, Publicis Groupe
Tuan Thanh Vu, Account Director, Publicis Groupe
Thi Kim Yen Phung Vo, Senior Account Manager, Publicis Groupe
Tracy Thu Tran, Senior Account Manager, Publicis Groupe
Huong Le, Senior Account Executive, Publicis Groupe
Le Ngoc Tram Tran, Account Executive, Publicis Groupe
Ngoc Van Anh Pham, Account Assistant, Publicis Groupe
Nhi Vo, Account Assistant, Publicis Groupe
Thao Tran, Senior Traffic Controller, Publicis Groupe
Chawalai Chuanchuen, Head of Creative Operations, Publicis Groupe
Melissa Caranto, General Manager of MSL, Publicis Groupe
Danh (Katie) Huynh, Planning Director, Publicis Groupe
Nhu Nguyen, Account Executive, Publicis Groupe
Phuong Mach, Senior Account Executive, Publicis Groupe
Karl Fajardo, Head of Creative, Publicis Groupe
Thuong (Tess) Tran, Account Lead, Publicis Groupe
Si Dang, Editor, Publicis Groupe
Nhu (Tin) Truong, Senior Designer, Publicis Groupe
Huu Huy Nguyen, Senior Designer, Publicis Groupe
Duyen Phan, Senior Copywriter, Publicis Groupe
Vi Nguyen, Junior Copywriter, Publicis Groupe
Phuong Tran, Traffic Executive, Publicis Groupe
Ly Pham, Associate Lead, Social & Digital, Publicis Groupe
Huyen Tran Nguyen, Social Media Manager, Publicis Groupe
Hao Do, Senior Social Media Executive, Publicis Groupe
Julian Brzoska, General Manager, Publicis Groupe
Nguyen Vo, Technical Director, Publicis Groupe
Hung Tran, Project Director, Publicis Groupe
Tuan Anh Nguyen, Data Analytics Manager, Publicis Groupe
Cuong Luong, Technical Project Manager, Publicis Groupe
Nha Nguyen, UX Consultant, Publicis Groupe
Thi Vo, CRM Operator, Publicis Groupe
Minh Duc Ho, Technical Executive, Publicis Groupe
Mai Do, Head of Client Service, Icon Media
Suong Nguyen, Business Director, Icon Media
Jessie Nguyen, Account Director, Icon Media
Anh Mai, Account Manager, Icon Media
Thy Nguyen, Account Manager, Icon Media
Huong Nguyen, Account Executive, Icon Media
Hieu Nguyen, Art Director, Icon Media
Lam Nguyen, Senior Designer, Icon Media
Jimmy Nguyen, Creative Director, Icon Media
Tran Le, Associate Creative Director, Icon Media
Ven Do, Concept Developer, Icon Media
Allie Nguyen, Creative Planner, Icon Media
Nhan Ngo, Content Writer, Icon Media
Thanh Tan Huynh, Account Director, Galaxy Communications
Khoa Thy Nguyen, Account Manager, Galaxy Communications
Thanh Quang Vuong Nguyen, Account Executive, Galaxy Communications
APAC Best In Show
Cadbury Celebrations and Wavemaker India for
Shah Rukh Khan My Ad
Credits
Shekhar Banerjee, Chief Client Officer, Wavemaker
Vishal Jacob, Chief Transformation Officer, Wavemaker
Sairam Ranganathan, National head for Digital services, Wavemaker
Brajesh Dwivedi, General Manager, GroupM
Harsh Desireddy, Client Partner, Wavemaker
Pratik Dawda, Business Director, Wavemaker
Monika Solanki, Business Group Head, Wavemaker
Shreya Bhave, Business Executive- Digital, Wavemaker
Smit Trivedi, Executive - Digital, Wavemaker
Sabera Kapasi, Data & Client Lead, Wavemaker
Carlton Jacob, Business Manager, Wavemaker
Apeksha Dhuri, Delivery Leader, GroupM
Rahul Tiwarekar, Associate Director-Biddable, GroupM
Harshad Gawde, Manager-Programmatic, GroupM
Chintan Thakker, Director of Innovation - IMC, Wavemaker
Aniket Ghanwatkar, Group Head - content, Wavemaker
Sukesh Nayak, Chief Creative Officer, Ogilvy
Kainaz Karmarkar, Chief Creative Officer, Ogilvy
Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy
Prakash Nair, President & Head of Office (Gurugram), Ogilvy
Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy
Marketing Impact
APAC – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
Gold Winner
McDonald's and Leo Burnett Indonesia / Digitas, OMD for
McDonald's Pahlawan - Toys that build a nation
Watch Video | CreditsSilver Winner
Yum China / KFC and Mindshare China for
KFC: Colonel KI's Collector Cards
Watch Video | Credits
Marketing Impact
APAC – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
Gold Winner
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe for
Heineken Silver’s The eKoin
Watch Video | CreditsSilver Winner
Pepsico / Lay's and Mindshare China for
Lay’s: Find Your Flavour
Watch Video | CreditsBronze Winner
MILO and Dentsu / Grivy for
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy
Watch Video | CreditsBronze Winner
Sting and MINDSHARE VIETNAM for
STING UP – WHERE I DON’T LIVE
View Case Study | CreditsMarketing Impact
APAC – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
Gold Winner
The Whitsundays and Wavemaker Australia for
Siri-ously in need of a holiday?
Watch Video | CreditsSilver Winner
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry for
ENSURE GOLD 2022 TET CAMPAIGN – An emotional journey to recruit new users
Watch Video | CreditsBronze Winner
Unilever Vietnam / Lifebuoy and Mindshare / Mindshare Vietnam for
Lifebuoy - Safe Ticket Home
View Case Study | CreditsMarketing Impact
APAC – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
Gold Winner
Unilever Vietnam / Lifebuoy and Mindshare / Mindshare Vietnam for
Lifebuoy - Safe Ticket Home
View Case Study | Credits
Bronze Winner
Nestle Philippines / Wyeth Nutrition and OpenMind / InMobi for
Wyeth Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases
Watch Video | CreditsBronze Winner
ILO and ADA for
Cambodia Better Factories “Su Su Together” – Braving through the pandemic
Watch Video | CreditsMarketing Impact
APAC – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
Gold Winner
Grab and M&C Saatchi Performance for
100+ cities: 1 hour Intercity Gifting via Grab
Watch Video | CreditsSilver Winner
GOOGLE INDIA and Lowe Lintas for
# SEARCH FOR CHANGE | BOLNE SE SAB HOGA
Watch Video | CreditsBronze Winner
Mirinda and Mindshare Thailand / Group M / Digital Turbine for
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification
Watch Video | CreditsMarketing Impact
APAC – Customer Life-Cycle Marketing
Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.
Gold Winner
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe for
Heineken Silver’s The eKoin
Watch Video | CreditsSilver Winner
Yum China / KFC and Mindshare China for
KFC: Colonel KI's Collector Cards
Watch Video | CreditsSilver Winner
STING and MINDSHARE VIETNAM for
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING
View Case Study | CreditsPurpose Driven Marketing
APAC – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
Silver Winner
Boost and Mindshare India for
Game Stamina Ka - Breaking Gender Barriers in Gaming
Watch Video | CreditsSilver Winner
Aquafina and Mindshare Vietnam / Admicro Vietnam for
Aquafina - Turning Plastic Pollution into Fashion
View Case Study | CreditsBronze Winner
Mondelez Kinh Do Mooncake and Publicis Groupe / Publicis WW, Spark Foundry, Digitas, MSL, Prodigious for
Keeping Festive Stories Virtually Alive
Watch Video | CreditsPurpose Driven Marketing
APAC – Brand Purpose/Activism
Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.
Silver Winner
Breeze Philippines and Mindshare Philippines for
Breeze: Empowering Young Filipino Changemakers to Get Dirty for Good
Watch Video | CreditsBronze Winner
McDonald's and Leo Burnett Indonesia / Digitas, OMD for
McDonald's Pahlawan - Toys that build a nation
Watch Video | CreditsPurpose Driven Marketing
APAC – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
Gold Winner
GOOGLE INDIA and Lowe Lintas for
# SEARCH FOR CHANGE | BOLNE SE SAB HOGA
Watch Video | CreditsSilver Winner
Boost and Mindshare India for
Game Stamina Ka - Breaking Gender Barriers in Gaming
Watch Video | CreditsBronze Winner
Cadbury Dairy Milk and Wavemaker India / Ogilvy India for
Cadbury Dairy Milk- #GoodLuckGirls
Watch Video | CreditsImpact Media
APAC – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Silver Winner
GOOGLE INDIA and Lowe Lintas for
# SEARCH FOR CHANGE | BOLNE SE SAB HOGA
Watch Video | CreditsBronze Winner
Upstox and Mindshare India for
Demystifying Stock Trading through Cricket
Watch Video | CreditsBronze Winner
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry for
ENSURE GOLD 2022 TET CAMPAIGN – An integrated powerful awakening call for caregivers
Watch Video | CreditsImpact Media
APAC – Cross Platform - Digital Only
Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Gold Winner
STING and MINDSHARE VIETNAM for
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING
View Case Study | CreditsBronze Winner
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry for
ENSURE GOLD 2022 TET CAMPAIGN – An integrated powerful awakening call for caregivers
Watch Video | CreditsBronze Winner
Cadbury Chocobakes Cookies and Wavemaker India / Ogilvy India for
Cookieclipse
Watch Video | CreditsImpact Media
APAC – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Gold Winner
Boost and Mindshare India for
Game Stamina Ka - Breaking Gender Barriers in Gaming
Watch Video | CreditsSilver Winner
BWS and Digital Turbine / Dentsu for
BWS Levels Up Delivery Business to Legendary Heights with Gamification
Watch Video | CreditsImpact Media
APAC – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Silver Winner
Amazon Prime Video India and SoCheers for
The Family Man Job Hunt
Watch Video | CreditsBronze Winner
MAYBELLINE NEW YORK and XYZ SAIGON / CIRCUS DIGITAL for
MẤY BÉ LÌ 2.0 - TRANSFORMING MULTIPLE SHADES OF DARING
Watch Video | CreditsBronze Winner
Boost and Mindshare India for
#GameStaminaKa - A movement against gender norms in Cricket
Watch Video | CreditsImpact Media
APAC – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
Gold Winner
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe for
Heineken Silver’s The eKoin
Watch Video | CreditsSilver Winner
Google Voice Search and Toaster India for
#SearchForChange Campaign
Watch Video | Credits
Experience Technology
APAC – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Cadbury Perk and Wavemaker India / Ogilvy India for
Perk Disclaimers
Watch Video | CreditsExperience Technology
APAC – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
Gold Winner
The Whitsundays and Wavemaker Australia for
Siri-ously in need of a holiday?
Watch Video | CreditsSilver Winner
Blibli and Wavemaker Indonesia for
Strengthening brand's unique value using karaoke ad units
Watch Video | CreditsExperience Technology
APAC – XR Technology – (AR/VR/MR)
Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Nestlé CHUCKIE and NuWorks Interactive Labs, Inc. for
CHUCKIE Snack N' Play: Breaking market share records through first-in-the-category AR Edutainment filters
Watch Video | CreditsBronze Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
My First Rakhi
Watch Video | CreditsExperience Technology
APAC – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Mondelez Kinh Do Mooncake and Publicis Worldwide / Spark Foundry, Digitas / Publicis Groupe for
Keeping Festive Stories Virtually Alive
Watch Video | CreditsBronze Winner
Grab and M&C Saatchi Performance for
100+ cities: 1 hour Intercity Gifting via Grab
Watch Video | CreditsExperience Technology
APAC – Geo Targeting
Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsBronze Winner
Swiggy and M&C Saatchi / Swiggy In Association with Affle's MAAS Platform for
#SwiggyHasItAll
Watch Video | CreditsWeb 3.0
APAC – Spatial Technology
Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.
Gold Winner
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe for
Heineken Silver’s The eKoin
Watch Video | CreditsSilver Winner
LUX Botanicals and T&A Ogilvy Vietnam / Fision, Motix, 1989s for
LUX Botanicals - Change for the better
Watch Video | CreditsWeb 3.0
APAC – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
TikTok / McDonald’s and TikTok Pte. Ltd. / OMD for
#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s Thailand
Watch Video | CreditsSilver Winner
Upstox and Mindshare India for
Demystifying Stock Trading through Cricket
Watch Video | CreditsWeb 3.0
APAC – Metaverse
The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.
Bronze Winner
Pond's Philippines and Mindshare Philippines for
POND'S x Cosmo PinkLab: Creating Fun and Beautiful Transformations
Watch Video | CreditsE-commerce marketing
APAC – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
STING and MINDSHARE VIETNAM for
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING
View Case Study | CreditsBronze Winner
Bitis' Hunter and Dentsu Redder for
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS
Watch Video | CreditsE-commerce marketing
APAC – O2O / New Retail / Innovative Sales Channels
Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Gold Winner
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe for
Heineken Silver’s The eKoin
Watch Video | CreditsSilver Winner
Yum China / KFC and Mindshare China for
KFC: Colonel KI's Collector Cards
Watch Video | CreditsE-commerce marketing
APAC – Social / Influencer Commerce
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Creative
APAC – Customer Experience (CX)
Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.
Gold Winner
Cadbury Silk and Wavemaker India / Ogilvy India for
Silk Secret Messages
Watch Video | CreditsSilver Winner
Boost and Mindshare India for
#GameStaminaKa - India's Next Gen breaking Gender Barriers
Watch Video | CreditsBronze Winner
AQUAFINA and Mindshare Vietnam / Admicro Vietnam for
AQUAFINA - TURNING PLASTIC POLLUTION INTO FASHION
View Case Study | CreditsBronze Winner
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe for
Nescafé Tarot Ca phe
Watch Video | CreditsCreative
APAC – User Experience (UX) & Design
Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.
Gold Winner
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe for
Heineken Silver’s The eKoin
Watch Video | CreditsSilver Winner
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe for
Nescafé Tarot Ca phe
Watch Video | CreditsCreative
APAC – Personalization
Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Gold Winner
Cadbury Celebrations and Wavemaker India / Ogilvy India for
Shah Rukh Khan My Ad
Watch Video | CreditsSilver Winner
Cadbury Silk and Wavemaker India / Ogilvy India for
Silk Secret Messages
Watch Video | CreditsBronze Winner
Grab and M&C Saatchi Performance for
Grab: Millions of firsts, Millions of Personalised Impact Reports
Watch Video | CreditsCreative
APAC – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Gold Winner
Cadbury Perk and Wavemaker India / Ogilvy India for
Perk Disclaimers
Watch Video | CreditsSilver Winner
GOOGLE INDIA and Lowe Lintas for
# SEARCH FOR CHANGE | BOLNE SE SAB HOGA
Watch Video | CreditsBronze Winner
Samsung Mobile Experience and Cheil Vietnam for
Let Your Night Side Rule
Watch Video | CreditsBronze Winner
BRU and Mindshare India / Disney+ Hotstar for
Aanandam Aarambam - Happiness starts with a Cup of Bru
Watch Video | Credits2022 Smarties APAC Industry Award Winners
Brand of the Year
Cadbury Celebrations
Advertiser of the Year
Mondelez International, Inc.
Media Agency of the Year
Wavemaker India
Publisher of The Year
Grab
Enabling Technology Company of the Year
Rephrase.ai
Creative Agency
of the Year
Publicis Groupe Vietnam
Agency of the
Year APAC
Mindshare
Most Resilient
Brand of the Year
Lifebuoy