Presenting The Smarties EMEA 2022 Winners

← Swipe to scroll through the gallery →

DIMES X GEN Z

EMEA Best In Show

DIMES and Reklamania Creative for

DIMES X GEN Z

Credits

Yalkin Yel, CEO, Reklamania Creative

Simge Hekimgil, Account Director, Reklamania Creative

Duygu Sulaymanoglu, Chief Marketing Officer, Dimes

Merve Keten, Group Marketing Manager, Dimes

Burcu Karadayi Gulsen, Group Marketing Manager, Dimes

Merve Ekem Dumanoglu, Senior Brand Manager, Dimes

Merve Citak, Assistant Brand Manager, Dimes

Yazgi Atar, Assistant Brand Manager, Dimes

Ezgi Ozyildirim, Digital Marketing Manager, Dimes

Begum Tuncel, Digital Manager, Dimes

Ipek Yikilmaz, Digital Manager, Dimes

Selcan Arslan, Account Executive, Reklamania Creative

Demet Selvi, Account Executive, Reklamania Creative

Muhammed Atalan, Art Director, Reklamania Creative

Esra Aydogar, Art Director, Reklamania Creative

Serap Cilgin, Art Director, Reklamania Creative

Esra Yildiz Dogan, Influencer Marketing Executive, Cats & Dogs Agency

Helin Oran, Assistant Digital Manager, Dimes

Watch Video

NAverse

EMEA Best In Show

Narcotiques Anonymes and Havas Play for

NAverse

Credits

Watch Video

Marketing Impact

EMEA – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.

Gold Winner

DIMES X GEN Z

DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

Watch Video | Credits

Gold Winner

Santa Monica Loves Brighton

Santa Monica Travel &Tourism and MMGY Hills Balfour for

Santa Monica Loves Brighton

Watch Video | Credits

Bronze Winner

Yas Yas Baby

Yas Island and Initiative MENA / Momentum MENA for

Yas Yas Baby

View Case Study | Credits

Marketing Impact

EMEA – Instant Impact

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.

Silver Winner

Unmissable QR Code

Vodafone Yanimda App and Carat / VMLY&R for

Unmissable QR Code

Watch Video | Credits

Bronze Winner

Akbank FAV Spotify 8D Audio // Turkey // Digital Turbine

Akbank and Digital Turbine for

Akbank FAV Spotify 8D Audio // Turkey // Digital Turbine

View Case Study | Credits

Marketing Impact

EMEA – Lead Generation

Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.

Gold Winner

Magnum Director Mix & Coda

Magnum and Standby / PHD for

Magnum Director Mix & Coda

Watch Video | Credits

Bronze Winner

Chief Island Officer

Yas Island and Initiative MENA / Momentum MENA for

Chief Island Officer

View Case Study | Credits

Marketing Impact

EMEA – Data Insights

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.

Gold Winner

Consumers Redefined with Data - McDonald's x OPN

McDonald's and OPN for

Consumers Redefined with Data - McDonald's x OPN

Watch Video | Credits

Silver Winner

Magnum - Director Mix/Coda

Magnum and PHD Turkey / Standby for

Magnum - Director Mix/Coda

Watch Video | Credits

Bronze Winner

Disney+ Fill in the Blanks

Disney+ and Publicis Groupe Turkey / Black C for

Disney+ Fill in the Blanks

Watch Video | Credits

Marketing Impact

EMEA – Product / Service Launch

Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.

Gold Winner

Redefine Meat International Launch

Redefine Meat and Moburst for

Redefine Meat International Launch

Watch Video | Credits

Silver Winner

Allevia UK 360 Launch Campaign

Allevia and Hearts & Science / Sanofi for

Allevia UK 360 Launch Campaign

Watch Video | Credits

Bronze Winner

Validé in GTA

CANAL+ and Havas Play for

Validé in GTA

Watch Video | Credits

Marketing Impact

EMEA – Partnerships Marketing

Success of a campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key business impact metrics hinged on collaboration as a key element to the success of the campaign.

Gold Winner

Santa Monica Loves Brighton

Santa Monica Travel and Tourism and MMGY Hills Balfour for

Santa Monica Loves Brighton

Watch Video | Credits

Silver Winner

Chief Island Officer

Yas Island and Initiative MENA / Momentum MENA for

Chief Island Officer

View Case Study | Credits

Bronze Winner

OPET Yandex Navi to Pay For Fuel Without Leaving Your Car

OPET and Ingage / Digital Turbine for

OPET Yandex Navi to Pay For Fuel Without Leaving Your Car

Watch Video | Credits

Marketing Impact

EMEA – Customer Life-Cycle Marketing

Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.

Bronze Winner

DIMES X GEN Z

DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

Watch Video | Credits

Bronze Winner

Boyner Now

Boyner and VMLY&R İstanbul / ARTI Communications / Boyner Büyük Mağazacılık A.Ş. for

Boyner Now

Watch Video | Credits

Purpose Driven Marketing

EMEA – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.

Gold Winner

Helpline on the Cover

Laisha and Havas Tel Aviv for

Helpline on the Cover

Watch Video | Credits

Silver Winner

Darkened Stories

Vodafone Turkiye and VMLY&R ISTANBUL for