Presenting The Smarties Turkey 2022 Winners
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Turkey Best In Show
DIMES and Reklamania Creative for
DIMES X GEN Z
Credits
Yalkin Yel, CEO, Reklamania Creative
Simge Hekimgil, Account Director, Reklamania Creative
Duygu Sulaymanoglu, Chief Marketing Officer, Dimes
Merve Keten, Group Marketing Manager, Dimes
Burcu Karadayi Gulsen, Group Marketing Manager, Dimes
Merve Ekem Dumanoglu, Senior Brand Manager, Dimes
Merve Citak, Assistant Brand Manager, Dimes
Yazgi Atar, Assistant Brand Manager, Dimes
Ezgi Ozyildirim, Digital Marketing Manager, Dimes
Begum Tuncel, Digital Manager, Dimes
Ipek Yikilmaz, Digital Manager, Dimes
Selcan Arslan, Account Executive, Reklamania Creative
Demet Selvi, Account Executive, Reklamania Creative
Muhammed Atalan, Art Director, Reklamania Creative
Esra Aydogar, Art Director, Reklamania Creative
Serap Cilgin, Art Director, Reklamania Creative
Esra Yildiz Dogan, Influencer Marketing Executive, Cats & Dogs Agency
Helin Oran, Assistant Digital Manager, Dimes
Marketing Impact
Turkey – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
Gold Winner
DIMES and Reklamania Creative / Cats & Dogs Agency for
DIMES X GEN Z
Watch Video | CreditsSilver Winner
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for
Axe - Axe Etkisi
Watch Video | CreditsBronze Winner
Unilever Magnum and Mullenlowe Istanbul / PHD Turkey, PPR Istanbul, Golin Istanbul, Colors for
Magnum Mini Pleasure House
Watch Video | CreditsBronze Winner
Nescafé Xpress and Denstu Creative Turkey / Dentsu for
Keep continue, who can hold you now!
Watch Video | CreditsMarketing Impact
Turkey – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
Silver Winner
Algida Winner & KFC and Standby / PublishMe Global for
Winner Winner Chicken Dinner
Watch Video | Credits
Marketing Impact
Turkey – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
Marketing Impact
Turkey – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
Silver Winner
Disney+ and Publicis Groupe / Black C / Publicis Groupe Turkey for
Disney+ 'Escape' to Emotions
Watch Video | Credits
Bronze Winner
McDonald's and OPN / Veloxity for
Consumers Redefined with Data - McDonald's x OPN
Watch Video | CreditsBronze Winner
Unilever and PHD Turkey for
Innovative Data Collection and Precision Marketing Roadmap
Watch Video | CreditsMarketing Impact
Turkey – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
Gold Winner
DIMES and Reklamania Creative / Cats & Dogs Agency for
DIMES X GEN Z
Watch Video | CreditsSilver Winner
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for
Axe - Axe Etkisi
Watch Video | CreditsSilver Winner
Disney+ and Publicis Groupe Turkey for
Disney+ Is Now In Turkey!
Watch Video | CreditsBronze Winner
The Gang Agency and The Gang Agency / The Gang for
Ahmet Umit Club House
Watch Video | Credits
Marketing Impact
Turkey – Partnerships Marketing
Success of a campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key business impact metrics hinged on collaboration as a key element to the success of the campaign.
Silver Winner
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for
Axe - Axe Etkisi
Watch Video | CreditsBronze Winner
Algida Winner & KFC and Standby / PublishMe Global for
Winner Winner Chicken Dinner
Watch Video | CreditsBronze Winner
OPET and Ingage / Digital Turbine for
OPET Yandex Navi to Pay For Fuel Without Leaving Your Car
Watch Video | CreditsBronze Winner
Vodafone and VMLY&R Istanbul / WPP for
Vodafone Red - Netflix Campaign
Watch Video | CreditsMarketing Impact
Turkey – Customer Life-Cycle Marketing
Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.
Purpose Driven Marketing
Turkey – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
Silver Winner
Cif and U-studio Istanbul powered by Oliver / Sobraz, Zon, Titrifikir, Phd Turkey for
Temizken Guzel
Watch Video | Credits
Bronze Winner
Bayer / Supradyn / Pınar Saltat and MullenLowe / Mediacom & Sobraz for
Supradyn Memory Test
Watch Video | CreditsPurpose Driven Marketing
Turkey – Brand Purpose/Activism
Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.
Gold Winner
Cif and U-studio Istanbul powered by Oliver / Sobraz, Zon, Titrifikir, Phd Turkey for
Temizken Guzel
Watch Video | CreditsBronze Winner
Aksigorta - Dijital Güvenlik Platformu and Mediacom / Hogarth Worldwide for
Digital Security Platform
Watch Video | CreditsBronze Winner
Sabancı Holding and 4129Grey / Mediacom for
Sabancı Republic Day Volunteering Campaign
View Case Study | Credits
Purpose Driven Marketing
Turkey – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
Gold Winner
Bayer / Supradyn / Pınar Saltat and MullenLowe / Mediacom & Sobraz for
Supradyn Memory Test
Watch Video | Credits
Purpose Driven Marketing
Turkey – Sustainability (Brand & Product & Initiative)
Award that focuses on all aspects of sustainability for a campaign that promotes a brand, product or initiative. It can include corporate sustainibility initiatives as well.
Silver Winner
Johnson & Johnson and The Zero Point Project / Louder for
BEEING HOPE
Watch Video | CreditsSilver Winner
Nestlé Damak and Denstu Creative Turkey / Dentsu for
Adamak Campaign
Watch Video | CreditsBronze Winner
Vodafone Turkiye and VMLY&R ISTANBUL for
Türkiye’nin %100 yenilenebilir enerji kullanan ilk ve tek operatörü: Vodafone
Watch Video | Credits
Impact Media
Turkey – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Bronze Winner
FİRST and Wavemaker / Alaaddin / WAVEMAKER for
FİRST BİZE HER YER STAT
Watch Video | CreditsBronze Winner
DIMES and Reklamania Creative / Cats & Dogs Agency for
DIMES X GEN Z
Watch Video | CreditsImpact Media
Turkey – Cross Platform - Digital Only
Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Bronze Winner
Vodafone Turkey and Vodafone Turkey for
Vodafone Freezone Tiktok Launch
Watch Video | CreditsImpact Media
Turkey – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Gold Winner
Algida Winner & KFC and Standby / PublishMe Global for
Winner Winner Chicken Dinner
Watch Video | CreditsSilver Winner
Durex and Digital Turbine / Havas for
Reckitt // Durex Thin+ // Turkey // Digital Turbine
Watch Video | Credits
Bronze Winner
OPET and Ingage / Digital Turbine for
OPET Yandex Navi to Pay For Fuel Without Leaving Your Car
Watch Video | CreditsImpact Media
Turkey – Creator Economy
The creator economy consists of people who, just like any of us, have a hobby that becomes monetizable. In this category you should showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience. Results should include business impact in terms of awareness, brand experience or sales performance potentially comparing with campaign averages. (This does not include campaigns that solely use an influencer as the face of a brand / product, it should include specific content creation for the campaign by the creator).
Bronze Winner
Vodafone Turkey and Vodafone Turkey for
Vodafone Freezone Tiktok Launch
Watch Video | CreditsImpact Media
Turkey – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Gold Winner
DIMES and Reklamania Creative / Cats & Dogs Agency for
DIMES X GEN Z
Watch Video | CreditsGold Winner
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for
#TiktokMadeMeBuyIt
Watch Video | Credits
Impact Media
Turkey – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
Gold Winner
DIMES and Reklamania Creative / Cats & Dogs Agency for
DIMES X GEN Z
Watch Video | CreditsSilver Winner
Disney+ and Publicis Groupe Turkey / Publishme Global for
Disney+ Twitch Roadblock
Watch Video | CreditsSilver Winner
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for
#TiktokMadeMeBuyIt
Watch Video | Credits
Impact Media
Turkey – Social Messaging / Chat Apps / Text Messaging
Work that uses social messaging apps (e.g. Facebook Messenger, WeChat, Viber) and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers.
Experience Technology
Turkey – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
Gold Winner
The Gang Agency and The Gang Agency / The Gang for
Ahmet Umit Club House
Watch Video | Credits
Bronze Winner
Akbank and Digital Turbine for
Akbank FAV Spotify 8D Audio // Turkey // Digital Turbine
View Case Study | CreditsExperience Technology
Turkey – XR Technology – (AR/VR/MR)
Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.
Gold Winner
Vodafone Turkiye and VMLY&R ISTANBUL for
Vodafone 5G 23 Nisan Konseri
Watch Video | CreditsGold Winner
Aksigorta - Dijital Güvenlik Platformu and Mediacom / Hogarth Worldwide for
Digital Security Platform
Watch Video | CreditsExperience Technology
Turkey – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
Silver Winner
Disney+ and Publicis Groupe / Black C / Publicis Groupe Turkey for
Disney+ 'Escape' to Emotions
Watch Video | CreditsBronze Winner
OMO Turkiye and RealWorks / PHD Turkey for
#DeğişimSensizOlmaz AI Video Under OMO's Gaia Campaign
Watch Video | CreditsExperience Technology
Turkey – Geo Targeting
Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.
Silver Winner
Disney+ and Publicis Groupe Turkey / Black C for
Disney+ Fill in the Blanks
Watch Video | CreditsSilver Winner
Algida and PHD Turkey / UStudio for
Changing Algida Ice Creams as the Weather Changes
Watch Video | CreditsBronze Winner
Knorr and PHD Turkey / Pixiu Digital for
İftar Vakti Knorr Vakti
Watch Video | CreditsWeb 3.0
Turkey – Spatial Technology
Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.
Gold Winner
Vodafone Turkiye and VMLY&R ISTANBUL for
Vodafone 5G 23 Nisan Konseri
Watch Video | Credits
Web 3.0
Turkey – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.
Silver Winner
Algida and PHD Turkey / UStudio for
Changing Algida Ice Creams as the Weather Changes
Watch Video | CreditsBronze Winner
Knorr and PHD Turkey / Pixiu Digital for
İftar Vakti Knorr Vakti
Watch Video | CreditsWeb 3.0
Turkey – Metaverse
The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.
Silver Winner
Johnson & Johnson and The Zero Point Project / Louder for
BEEING HOPE
Watch Video | CreditsE-commerce marketing
Turkey – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Gold Winner
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for
#TiktokMadeMeBuyIt
Watch Video | Credits
Silver Winner
Algida Winner & KFC and Standby / PublishMe Global for
Winner Winner Chicken Dinner
Watch Video | CreditsE-commerce marketing
Turkey – Live (Streaming) E-commerce
Campaigns showcasing best use of content through Live steaming highlighting marketing & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Gold Winner
Dove and Pik Creative Agency / Unilever for
Dove ''Hair Care Day'' First Time In Livestream Shopping
Watch Video | CreditsE-commerce marketing
Turkey – O2O / New Retail / Innovative Sales Channels
Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
Vodafone Turkey and Carat / VMLY&R for
Her Şey Yanimda- Çok Seversin Tanıyınca
Watch Video | CreditsBronze Winner
McDonald's and OPN / Veloxity for
Consumers Redefined with Data - McDonald's x OPN
Watch Video | CreditsE-commerce marketing
Turkey – Social / Influencer Commerce
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Gold Winner
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for
#TiktokMadeMeBuyIt
Watch Video | CreditsSilver Winner
Dove and Pik Creative Agency / Unilever for
Dove ''Hair Care Day'' First Time In Livestream Shopping
Watch Video | CreditsSilver Winner
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for
Axe - Axe Etkisi
Watch Video | CreditsBronze Winner
Koton and Reklamania Creative / Cats&Dogs Agency for
PelinYarxKoton & BerkCicekgilxKoton Collection
Watch Video | CreditsCreative
Turkey – Customer Experience (CX)
Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.
Bronze Winner
MetaByte Business and 4PLAY Mobile Creative People / MetaByte Business for
World's first self-service campaign tool: MetaByte Business
Watch Video | Credits
Creative
Turkey – User Experience (UX) & Design
Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.
Bronze Winner
Sigortam.net and Sigortam.net / Ilab Ventures for
Sigortam.net's Renewed Website
Watch Video | Credits
Creative
Turkey – Personalization
Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Bronze Winner
Unilever and PHD Turkey for
Innovative Data Collection and Precision Marketing Roadmap
Watch Video | CreditsCreative
Turkey – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Gold Winner
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for
Axe - Axe Etkisi
Watch Video | CreditsSilver Winner
sahibinden.com and Rafineri for
Favorite Ad Real Estate & Vehicle
Watch Video | CreditsSilver Winner
Reckitt and Havas Turkey for
Reckitt // Durex Marathon // Turkey
Watch Video | CreditsSilver Winner
DIMES and Reklamania Creative / Cats & Dogs Agency for
DIMES X GEN Z
Watch Video | Credits2022 Smarties Turkey Industry Award Winners
Advertiser of the Year
Unilever Turkey
Brand of the Year
Vodafone Turkey
Media Agency of the Year
OMD Turkey
Advertising Agency of the Year
VMLY&R Istanbul
Ad Network of the Year
Digital Turbine
Tech Provider of the Year
4PLAY Mobile Creative People