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Presenting The Smarties Turkey 2022 Winners

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DIMES X GEN Z

Turkey Best In Show

DIMES and Reklamania Creative for

DIMES X GEN Z

Credits

Yalkin Yel, CEO, Reklamania Creative
Simge Hekimgil, Account Director, Reklamania Creative
Duygu Sulaymanoglu, Chief Marketing Officer, Dimes
Merve Keten, Group Marketing Manager, Dimes
Burcu Karadayi Gulsen, Group Marketing Manager, Dimes
Merve Ekem Dumanoglu, Senior Brand Manager, Dimes
Merve Citak, Assistant Brand Manager, Dimes
Yazgi Atar, Assistant Brand Manager, Dimes
Ezgi Ozyildirim, Digital Marketing Manager, Dimes
Begum Tuncel, Digital Manager, Dimes
Ipek Yikilmaz, Digital Manager, Dimes
Selcan Arslan, Account Executive, Reklamania Creative
Demet Selvi, Account Executive, Reklamania Creative
Muhammed Atalan, Art Director, Reklamania Creative
Esra Aydogar, Art Director, Reklamania Creative
Serap Cilgin, Art Director, Reklamania Creative
Esra Yildiz Dogan, Influencer Marketing Executive, Cats & Dogs Agency
Helin Oran, Assistant Digital Manager, Dimes

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Marketing Impact

Turkey – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.

Gold Winner

DIMES X GEN Z
DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

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Silver Winner

Axe - Axe Etkisi
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for

Axe - Axe Etkisi

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Bronze Winner

Magnum Mini Pleasure House
Unilever Magnum and Mullenlowe Istanbul / PHD Turkey, PPR Istanbul, Golin Istanbul, Colors for

Magnum Mini Pleasure House

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Bronze Winner

Keep continue, who can hold you now!
Nescafé Xpress and Denstu Creative Turkey / Dentsu for

Keep continue, who can hold you now!

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Marketing Impact

Turkey – Instant Impact

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.

Silver Winner

What The Fanta
Fanta and Mediacom Turkey for

What The Fanta

Watch Video | Credits

Silver Winner

Winner Winner Chicken Dinner
Algida Winner & KFC and Standby / PublishMe Global for

Winner Winner Chicken Dinner

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Bronze Winner

Unmissable QR Code
Vodafone Yanimda App and Carat / VMLY&R for

Unmissable QR Code

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Marketing Impact

Turkey – Lead Generation

Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.

Silver Winner

Magnum Director Mix & Coda
Magnum and Standby / PHD for

Magnum Director Mix & Coda

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Bronze Winner

Simple
Vodafone Turkey and Carat / VMLY&R for

Simple

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Marketing Impact

Turkey – Data Insights

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.

Silver Winner

KazandıRio Equity 1
KazandıRio and OMD TURKEY for

KazandıRio Equity 1

Watch Video | Credits

Silver Winner

Disney+ 'Escape' to Emotions
Disney+ and Publicis Groupe / Black C / Publicis Groupe Turkey for

Disney+ 'Escape' to Emotions

Watch Video | Credits

Bronze Winner

Uni Baby Dinamik Kreatif Optimizasyonu
Uni Baby and Ingage for

Uni Baby Dinamik Kreatif Optimizasyonu

Watch Video | Credits

Bronze Winner

Consumers Redefined with Data - McDonald's x OPN
McDonald's and OPN / Veloxity for

Consumers Redefined with Data - McDonald's x OPN

Watch Video | Credits

Bronze Winner

Innovative Data Collection and Precision Marketing Roadmap
Unilever and PHD Turkey for

Innovative Data Collection and Precision Marketing Roadmap

Watch Video | Credits
Marketing Impact

Turkey – Product / Service Launch

Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.

Gold Winner

DIMES X GEN Z
DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

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Silver Winner

Axe - Axe Etkisi
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for

Axe - Axe Etkisi

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Silver Winner

Disney+ Is Now In Turkey!
Disney+ and Publicis Groupe Turkey for

Disney+ Is Now In Turkey!

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Bronze Winner

Ahmet Umit Club House
The Gang Agency and The Gang Agency / The Gang for

Ahmet Umit Club House

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Bronze Winner

NE’APP
NESCAFÉ 3ü1 Arada and Dentsu Turkey for

NE’APP

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Bronze Winner

What The Fanta
Fanta and Mediacom Turkey for

What The Fanta

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Marketing Impact

Turkey – Partnerships Marketing

Success of a campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key business impact metrics hinged on collaboration as a key element to the success of the campaign.

Silver Winner

Axe - Axe Etkisi
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for

Axe - Axe Etkisi

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Bronze Winner

Winner Winner Chicken Dinner
Algida Winner & KFC and Standby / PublishMe Global for

Winner Winner Chicken Dinner

Watch Video | Credits

Bronze Winner

OPET Yandex Navi to Pay For Fuel Without Leaving Your Car
OPET and Ingage / Digital Turbine for

OPET Yandex Navi to Pay For Fuel Without Leaving Your Car

Watch Video | Credits

Bronze Winner

Vodafone Red - Netflix Campaign
Vodafone and VMLY&R Istanbul / WPP for

Vodafone Red - Netflix Campaign

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Marketing Impact

Turkey – Customer Life-Cycle Marketing

Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.

Bronze Winner

Safe Screen
Vodafone Turkey and Carat / VMLY&R for

Safe Screen

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Purpose Driven Marketing

Turkey – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.

Gold Winner

Biz Voleybol Ülkesiyiz
Vestel and Concept / Mediacom for

Biz Voleybol Ülkesiyiz

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Silver Winner

Temizken Guzel
Cif and U-studio Istanbul powered by Oliver / Sobraz, Zon, Titrifikir, Phd Turkey for

Temizken Guzel

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Bronze Winner

Dirt For Good
OMO and Titrifikir for

Dirt For Good

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Bronze Winner

Supradyn Memory Test
Bayer / Supradyn / Pınar Saltat and MullenLowe / Mediacom & Sobraz for

Supradyn Memory Test

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Purpose Driven Marketing

Turkey – Brand Purpose/Activism

Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.

Gold Winner

Temizken Guzel
Cif and U-studio Istanbul powered by Oliver / Sobraz, Zon, Titrifikir, Phd Turkey for

Temizken Guzel

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Silver Winner

Biz Voleybol Ülkesiyiz
Vestel and Concept / Mediacom for

Biz Voleybol Ülkesiyiz

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Silver Winner

Dirt For Good
OMO and Titrifikir for

Dirt For Good

Watch Video | Credits

Bronze Winner

Digital Security Platform
Aksigorta - Dijital Güvenlik Platformu and Mediacom / Hogarth Worldwide for

Digital Security Platform

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Bronze Winner

Sabancı Republic Day Volunteering Campaign
Sabancı Holding and 4129Grey / Mediacom for

Sabancı Republic Day Volunteering Campaign

View Case Study | Credits

Bronze Winner

Darkened Stories
Vodafone Turkiye and VMLY&R ISTANBUL for

Darkened Stories

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Purpose Driven Marketing

Turkey – Diversity & Inclusion

Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.

Gold Winner

Supradyn Memory Test
Bayer / Supradyn / Pınar Saltat and MullenLowe / Mediacom & Sobraz for

Supradyn Memory Test

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Silver Winner

Vodafone - I Exist
Vodafone Turkiye and VMLY&R ISTANBUL for

Vodafone - I Exist

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Purpose Driven Marketing

Turkey – Sustainability (Brand & Product & Initiative)

Award that focuses on all aspects of sustainability for a campaign that promotes a brand, product or initiative. It can include corporate sustainibility initiatives as well.

Gold Winner

Dirt For Good
OMO and Titrifikir for

Dirt For Good

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Silver Winner

Gelecege Orman
Isbank and Publicis Groupe Turkey / Isbank for

Gelecege Orman

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Silver Winner

BEEING HOPE
Johnson & Johnson and The Zero Point Project / Louder for

BEEING HOPE

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Silver Winner

Adamak Campaign
Nestlé Damak and Denstu Creative Turkey / Dentsu for

Adamak Campaign

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Bronze Winner

Türkiye’nin %100 yenilenebilir enerji kullanan ilk ve tek operatörü: Vodafone
Vodafone Turkiye and VMLY&R ISTANBUL for

Türkiye’nin %100 yenilenebilir enerji kullanan ilk ve tek operatörü: Vodafone

Watch Video | Credits

Bronze Winner

Refil
Omo and Zon Ime - Project Management for

Refil

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Impact Media

Turkey – Cross Platform - All Media

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

Silver Winner

Biz Voleybol Ülkesiyiz
Vestel and Concept / Mediacom for

Biz Voleybol Ülkesiyiz

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Bronze Winner

FİRST BİZE HER YER STAT
FİRST and Wavemaker / Alaaddin / WAVEMAKER for

FİRST BİZE HER YER STAT

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Bronze Winner

DIMES X GEN Z
DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

Watch Video | Credits
Impact Media

Turkey – Cross Platform - Digital Only

Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.

Silver Winner

Doritos Gaming
Doritos and OMD Turkey / OMD TURKEY for

Doritos Gaming

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Bronze Winner

Mest Edildi Onaylandı BMW iX3
BMW Türkiye and HYPE for

Mest Edildi Onaylandı BMW iX3

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Bronze Winner

Vodafone Freezone Tiktok Launch
Vodafone Turkey and Vodafone Turkey for

Vodafone Freezone Tiktok Launch

Watch Video | Credits
Impact Media

Turkey – Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

Gold Winner

Winner Winner Chicken Dinner
Algida Winner & KFC and Standby / PublishMe Global for

Winner Winner Chicken Dinner

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Silver Winner

Reckitt // Durex Thin+ // Turkey // Digital Turbine
Durex and Digital Turbine / Havas for

Reckitt // Durex Thin+ // Turkey // Digital Turbine

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Silver Winner

Doritos Livad
Doritos and OMD TURKEY for

Doritos Livad

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Bronze Winner

Supradyn Energy Academy
Supradyn and Mediacom / Teori Medya for

Supradyn Energy Academy

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Bronze Winner

OPET Yandex Navi to Pay For Fuel Without Leaving Your Car
OPET and Ingage / Digital Turbine for

OPET Yandex Navi to Pay For Fuel Without Leaving Your Car

Watch Video | Credits
Impact Media

Turkey – Creator Economy

The creator economy consists of people who, just like any of us, have a hobby that becomes monetizable. In this category you should showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience. Results should include business impact in terms of awareness, brand experience or sales performance potentially comparing with campaign averages. (This does not include campaigns that solely use an influencer as the face of a brand / product, it should include specific content creation for the campaign by the creator).

Bronze Winner

Vodafone Freezone Tiktok Launch
Vodafone Turkey and Vodafone Turkey for

Vodafone Freezone Tiktok Launch

Watch Video | Credits
Impact Media

Turkey – Social Media Marketing

Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.

Gold Winner

DIMES X GEN Z
DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

Watch Video | Credits

Gold Winner

#TiktokMadeMeBuyIt
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for

#TiktokMadeMeBuyIt

Watch Video | Credits

Silver Winner

Sayıların Hikayesi
Cif Purpose and PHD Turkey / Nabulu for

Sayıların Hikayesi

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Bronze Winner

Darkened Stories
Vodafone Turkiye and VMLY&R ISTANBUL for

Darkened Stories

Watch Video | Credits
Impact Media

Turkey – Creator / Influencer Marketing

Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.

Gold Winner

DIMES X GEN Z
DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

Watch Video | Credits

Silver Winner

Disney+ Twitch Roadblock
Disney+ and Publicis Groupe Turkey / Publishme Global for

Disney+ Twitch Roadblock

Watch Video | Credits

Silver Winner

#TiktokMadeMeBuyIt
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for

#TiktokMadeMeBuyIt

Watch Video | Credits

Bronze Winner

Doğadan - #21DayChallenge
Doğadan and Stay Influence for

Doğadan - #21DayChallenge

Watch Video | Credits
Impact Media

Turkey – Social Messaging / Chat Apps / Text Messaging

Work that uses social messaging apps (e.g. Facebook Messenger, WeChat, Viber) and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers.

Silver Winner

Eti Popkek
Yeni Eti Popkek Neli Olsa Yersin and Milklab for

Eti Popkek

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Experience Technology

Turkey – Audio / Voice / Sonic Branding

Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.

Gold Winner

Ahmet Umit Club House
The Gang Agency and The Gang Agency / The Gang for

Ahmet Umit Club House

Watch Video | Credits

Bronze Winner

Doritos 8D Spotify
Doritos and OMD Turkey for

Doritos 8D Spotify

Watch Video | Credits

Bronze Winner

Akbank FAV Spotify 8D Audio // Turkey // Digital Turbine
Akbank and Digital Turbine for

Akbank FAV Spotify 8D Audio // Turkey // Digital Turbine

View Case Study | Credits
Experience Technology

Turkey – XR Technology – (AR/VR/MR)

Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.

Gold Winner

Vodafone 5G 23 Nisan Konseri
Vodafone Turkiye and VMLY&R ISTANBUL for

Vodafone 5G 23 Nisan Konseri

Watch Video | Credits

Gold Winner

Digital Security Platform
Aksigorta - Dijital Güvenlik Platformu and Mediacom / Hogarth Worldwide for

Digital Security Platform

Watch Video | Credits
Experience Technology

Turkey – Experimental / Innovation Technology

Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer.  An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.

Gold Winner

Eti Canga
Neyse Canga'n Çıksın Halin and Milklab for

Eti Canga

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Silver Winner

Disney+ 'Escape' to Emotions
Disney+ and Publicis Groupe / Black C / Publicis Groupe Turkey for

Disney+ 'Escape' to Emotions

Watch Video | Credits

Bronze Winner

#DeğişimSensizOlmaz AI Video Under OMO's Gaia Campaign
OMO Turkiye and RealWorks / PHD Turkey for

#DeğişimSensizOlmaz AI Video Under OMO's Gaia Campaign

Watch Video | Credits
Experience Technology

Turkey – Geo Targeting

Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.

Silver Winner

Disney+ Fill in the Blanks
Disney+ and Publicis Groupe Turkey / Black C for

Disney+ Fill in the Blanks

Watch Video | Credits

Silver Winner

Changing Algida Ice Creams as the Weather Changes
Algida and PHD Turkey / UStudio for

Changing Algida Ice Creams as the Weather Changes

Watch Video | Credits

Bronze Winner

İftar Vakti Knorr Vakti
Knorr and PHD Turkey / Pixiu Digital for

İftar Vakti Knorr Vakti

Watch Video | Credits
Web 3.0

Turkey – Spatial Technology

Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.

Gold Winner

Vodafone 5G 23 Nisan Konseri
Vodafone Turkiye and VMLY&R ISTANBUL for

Vodafone 5G 23 Nisan Konseri

Watch Video | Credits

Bronze Winner

Metaverse
The Gang Agency and The Gang Agency / The Gang for

Metaverse

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Web 3.0

Turkey – Real Time Marketing

Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.

Silver Winner

Changing Algida Ice Creams as the Weather Changes
Algida and PHD Turkey / UStudio for

Changing Algida Ice Creams as the Weather Changes

Watch Video | Credits

Bronze Winner

İftar Vakti Knorr Vakti
Knorr and PHD Turkey / Pixiu Digital for

İftar Vakti Knorr Vakti

Watch Video | Credits
Web 3.0

Turkey – Metaverse

The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.

Silver Winner

BEEING HOPE
Johnson & Johnson and The Zero Point Project / Louder for

BEEING HOPE

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Silver Winner

Metaverse
The Gang Agency and The Gang Agency / The Gang for

Metaverse

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E-commerce marketing

Turkey – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

#TiktokMadeMeBuyIt
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for

#TiktokMadeMeBuyIt

Watch Video | Credits

Silver Winner

Content Pro
L'Oréal and 4129Grey for

Content Pro

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Silver Winner

Winner Winner Chicken Dinner
Algida Winner & KFC and Standby / PublishMe Global for

Winner Winner Chicken Dinner

Watch Video | Credits
E-commerce marketing

Turkey – Live (Streaming) E-commerce

Campaigns showcasing best use of content through Live steaming highlighting marketing & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Dove ''Hair Care Day'' First Time In Livestream Shopping
Dove and Pik Creative Agency / Unilever for

Dove ''Hair Care Day'' First Time In Livestream Shopping

Watch Video | Credits
E-commerce marketing

Turkey – O2O / New Retail / Innovative Sales Channels

Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Silver Winner

Her Şey Yanimda- Çok Seversin Tanıyınca
Vodafone Turkey and Carat / VMLY&R for

Her Şey Yanimda- Çok Seversin Tanıyınca

Watch Video | Credits

Bronze Winner

Consumers Redefined with Data - McDonald's x OPN
McDonald's and OPN / Veloxity for

Consumers Redefined with Data - McDonald's x OPN

Watch Video | Credits
E-commerce marketing

Turkey – Social / Influencer Commerce

Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Content Pro
L'Oréal and 4129Grey for

Content Pro

Watch Video | Credits

Gold Winner

#TiktokMadeMeBuyIt
L'Oreal Turkey and OMD Turkey / L'Oreal Turkey for

#TiktokMadeMeBuyIt

Watch Video | Credits

Silver Winner

Dove ''Hair Care Day'' First Time In Livestream Shopping
Dove and Pik Creative Agency / Unilever for

Dove ''Hair Care Day'' First Time In Livestream Shopping

Watch Video | Credits

Silver Winner

Axe - Axe Etkisi
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for

Axe - Axe Etkisi

Watch Video | Credits

Bronze Winner

PelinYarxKoton & BerkCicekgilxKoton Collection
Koton and Reklamania Creative / Cats&Dogs Agency for

PelinYarxKoton & BerkCicekgilxKoton Collection

Watch Video | Credits
Creative

Turkey – Customer Experience (CX)

Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.

Bronze Winner

World's first self-service campaign tool: MetaByte Business
MetaByte Business and 4PLAY Mobile Creative People / MetaByte Business for

World's first self-service campaign tool: MetaByte Business

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Bronze Winner

Senin Makyajın
Trendyol and Onedio for

Senin Makyajın

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Creative

Turkey – User Experience (UX) & Design

Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.

Bronze Winner

Sigortam.net's Renewed Website
Sigortam.net and Sigortam.net / Ilab Ventures for

Sigortam.net's Renewed Website

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Bronze Winner

teknosa.com
TEKNOSA and MINUS99 for

teknosa.com

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Bronze Winner

Allianz
Allianz and Allianz for

Allianz

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Creative

Turkey – Personalization

Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.

Silver Winner

Magnum Director Mix & Coda
Magnum and Standby / PHD for

Magnum Director Mix & Coda

Watch Video | Credits

Bronze Winner

KazandıRio Equity 1
KazandıRio and OMD TURKEY for

KazandıRio Equity 1

Watch Video | Credits

Bronze Winner

Innovative Data Collection and Precision Marketing Roadmap
Unilever and PHD Turkey for

Innovative Data Collection and Precision Marketing Roadmap

Watch Video | Credits
Creative

Turkey – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Gold Winner

Axe - Axe Etkisi
Unilever Turkey / AXE and Ustudio İstanbul powered by Oliver for

Axe - Axe Etkisi

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Silver Winner

Favorite Ad Real Estate & Vehicle
sahibinden.com and Rafineri for

Favorite Ad Real Estate & Vehicle

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Silver Winner

Reckitt // Durex Marathon // Turkey
Reckitt and Havas Turkey for

Reckitt // Durex Marathon // Turkey

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Silver Winner

DIMES X GEN Z
DIMES and Reklamania Creative / Cats & Dogs Agency for

DIMES X GEN Z

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2022 Smarties Turkey Industry Award Winners

Advertiser of the Year

Unilever Turkey

Brand of the Year

Vodafone Turkey

Media Agency of the Year

OMD Turkey

Advertising Agency of the Year

VMLY&R Istanbul

Ad Network of the Year

Digital Turbine

Tech Provider of the Year

4PLAY Mobile Creative People

    Marketing Impact

  • Brand Experience
  • Instant Impact
  • Lead Generation
  • Data Insights
  • Product / Service Launch
  • Partnerships Marketing
  • Customer Life-Cycle Marketing
  • Purpose Driven Marketing

  • Social Impact Marketing
  • Brand Purpose/Activism
  • Diversity & Inclusion
  • Sustainability (Brand & Product & Initiative)
  • Impact Media

  • Cross Platform - All Media
  • Cross Platform - Digital Only
  • Gaming, Gamification & E-Sports
  • Creator Economy
  • Social Media Marketing
  • Creator / Influencer Marketing
  • Social Messaging / Chat Apps / Text Messaging
  • Experience Technology

  • Audio / Voice / Sonic Branding
  • XR Technology – (AR/VR/MR)
  • Experimental / Innovation Technology
  • Geo Targeting
  • Web 3.0

  • Spatial Technology
  • Real Time Marketing
  • Metaverse
  • E-commerce marketing

  • Integrated Ecommerce Innovation
  • Live (Streaming) E-commerce
  • O2O / New Retail / Innovative Sales Channels
  • Social / Influencer Commerce
  • Creative

  • Customer Experience (CX)
  • User Experience (UX) & Design
  • Personalization
  • Short or Long Form Video