2015 Winners Gallery

  • Global
  • EMEA
  • APAC
  • LATAM
  • Turkey
  • S. Africa
  • India
  • UK
  • Vietnam
  • France
  • Indonesia
  • Australia

Presenting The Smarties APAC 2015 Winners

← Swipe to scroll through the gallery →
Watch it with an S6

APAC Best In Show

Samsung and Leo Burnett/ M&T Vietnam for

Watch it with an S6

Credits

Paolo Garcia, Digital Creative Director, Leo Burnett/ M&T Vietnam

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Marketing Strategy

APAC – Brand Awareness

Gold Winner

Kan Khajura Tesan - #1946
Hindustan Unilever and PHD India for

Kan Khajura Tesan

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Silver Winner

Launching New Energy Vehicles through Innovative Mobile - #2234
MediaCom / Volkswagen and MediaCom for

Launching New Energy Vehicles through Innovative Mobile

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Bronze Winner

Sunlight lights up the nation - #2153
Sunlight, Unilever and Mindshare Sri Lanka for

Sunlight lights up the nation

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Marketing Strategy

APAC – Lead Generation

Gold Winner

The Red Cross Connection - #2114
Singapore Red Cross and MRM//McCann for

The Red Cross Connection

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Silver Winner

Bru Coffee - “360° - 365 days” always-on engagement - #2130
Bru Coffee and Brandtone for

Bru Coffee - “360° - 365 days” always-on engagement

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Marketing Strategy

APAC – Product / Services Launch

Gold Winner

Penny The Pirate - #2094
Luxottica / OPSM and Saatchi & Saatchi Sydney for

Penny The Pirate

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Silver Winner

KFC – One Man Versus the World Cup - #2186
KFC and Mindshare China for

KFC – One Man Versus the World Cup

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Bronze Winner

Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for

Watch it with an S6

Watch Video | Credits
Marketing Strategy

APAC – Promotion

Gold Winner

Meal For A Meal - #2044
Virgin Mobile Australia and StarcomMediavest Group for

Meal For A Meal

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Gold Winner

Spreading a million smiles with a mobile - #1630
Colgate Palmolive (India) Ltd and Red Fuse Communications for

Spreading a million smiles with a mobile

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Bronze Winner

Uber Ice Cream - #2290
Magnum and UNILEVER for

Uber Ice Cream

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Marketing Strategy

APAC – Relationship Building / CRM

Gold Winner

Consumer 360 - #1924
Hindustan Unilever and PHD India for

Consumer 360

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Silver Winner

Kan Khajura Tesan - #1946
Hindustan Unilever and PHD India for

Kan Khajura Tesan

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Bronze Winner

Enable Mobile Lifestyle - Unilever True Wifi - #2146
Unilever and Mindshare Thailand for

Enable Mobile Lifestyle - Unilever True Wifi

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Channel / Media Strategy

APAC – Cross Media / Cross Mobile Integration

Gold Winner

Visa Rental Bike - #2163
Visa and OMD China for

Visa Rental Bike

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Gold Winner

THE FLYING FARM - #2158
FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett/ M&T Vietnam for

THE FLYING FARM

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Silver Winner

Ice Scream, You Scream: Ghostly campaign “haunts” consumers - #2150
Cornetto, Unilever and Mindshare Malaysia for

Ice Scream, You Scream: Ghostly campaign “haunts” consumers

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Bronze Winner

Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for

Watch it with an S6

Watch Video | Credits
Channel / Media Strategy

APAC – Marketing within a Mobile Gaming Environment

Silver Winner

L'Oréal Paris Men Expert Teams Up With Hydra Power Boy - #2185
L'Oréal Paris and Mindshare China for

L'Oréal Paris Men Expert Teams Up With Hydra Power Boy

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Channel / Media Strategy

APAC – Messaging

Gold Winner

Spreading a million smiles with a mobile - #1630
Colgate Palmolive (India) Ltd and Red Fuse Communications for

Spreading a million smiles with a mobile

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Bronze Winner

Lifting Up Underprivileged Students through Innovative SMS Solution - #2143
Viso, Unilever Vietnam and Mindshare Vietnam & Centech for

Lifting Up Underprivileged Students through Innovative SMS Solution

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Channel / Media Strategy

APAC – Mobile App

Gold Winner

Penny The Pirate - #2094
Luxottica / OPSM and Saatchi & Saatchi Sydney for

Penny The Pirate

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Silver Winner

The Big Adventure - #1583
Network Seven and MNET MOBILE for

The Big Adventure

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Bronze Winner

My Macquarie - #1582
AMP Capital and MNET MOBILE for

My Macquarie

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Channel / Media Strategy

APAC – Mobile Website

Silver Winner

Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for

Watch it with an S6

Watch Video | Credits

Bronze Winner

Wall's brings the taste of joy through the power of smiling - #2215
Unilever/Wall's and Mindshare Indonesia and Arcade Indonesia for

Wall's brings the taste of joy through the power of smiling

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Bronze Winner

Shakey's Mobile Site - #2159
Shakey's Philippines and Mobext Philippines for

Shakey's Mobile Site

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Enabling Technologies

APAC – Innovation

Gold Winner

TV Makes friendship with mobile - McDowell's No.1 Whiskey - #2242
McDowell's No.1 Whiskey and Mindshare for

TV Makes friendship with mobile - McDowell's No.1 Whiskey

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Gold Winner

Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for

Watch it with an S6

Watch Video | Credits

Silver Winner

Lifebuoy Flood - #1576
Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia for

Lifebuoy Flood

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Enabling Technologies

APAC – Location Based

Gold Winner

INCSnap (Incident Snap) - #1585
Queensland Fire and Emergency Services and MNET MOBILE for

INCSnap (Incident Snap)

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Silver Winner

Nike AQI: Saving Runners from Death by Pollution - #2181
Nike and Mindshare China for

Nike AQI: Saving Runners from Death by Pollution

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Bronze Winner

Visa Rental Bike - #2164
Visa and OMD China for

Visa Rental Bike

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Enabling Technologies

APAC – Mobile Payments

Bronze Winner

Meal For A Meal - #2044
Virgin Mobile Australia and StarcomMediavest Group for

Meal For A Meal

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Industry Awards

APAC – Best Brand Experience in Mobile Rich Media

Gold Winner

Penny The Pirate - #2094
Luxottica / OPSM and Saatchi & Saatchi Sydney for

Penny The Pirate

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Silver Winner

Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for

Watch it with an S6

Watch Video | Credits

Bronze Winner

Lux Sakura Dream - #2113
Unilever Lux and Google for

Lux Sakura Dream

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Bronze Winner

Steinlager Pure Deep Dive - #1900
Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ for

Steinlager Pure Deep Dive

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Industry Awards

APAC – Most Engaging Mobile Creative

Silver Winner

Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for

Watch it with an S6

Watch Video | Credits

Silver Winner

THE FLYING FARM - #2158
FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett/ M&T Vietnam for

THE FLYING FARM

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Silver Winner

Ice Scream, You Scream: Ghostly campaign “haunts” consumers - #2150
Cornetto, Unilever and Mindshare Malaysia for

Ice Scream, You Scream: Ghostly campaign “haunts” consumers

Watch Video | Credits

Bronze Winner

Steinlager Pure Deep Dive - #1900
Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ for

Steinlager Pure Deep Dive

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Presented by

    Marketing Strategy

  • Brand Awareness
  • Lead Generation
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Channel / Media Strategy

  • Cross Media / Cross Mobile Integration
  • Marketing within a Mobile Gaming Environment
  • Messaging
  • Mobile App
  • Mobile Website
  • Enabling Technologies

  • Innovation
  • Location Based
  • Mobile Payments
  • Creative Awards

  • Best Brand Experience in Mobile Rich Media
  • Most Engaging Mobile Creative
  • Industry Awards

  • Industry Awards