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2015 Winners Gallery
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Presenting The Smarties APAC 2015 Winners
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Watch it with an S6
APAC Best In Show
Samsung and Leo Burnett/ M&T Vietnam for
Watch it with an S6
Credits
Paolo Garcia
, Digital Creative Director, Leo Burnett/ M&T Vietnam
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Marketing Strategy
APAC – Brand Awareness
Gold Winner
Kan Khajura Tesan - #1946
Hindustan Unilever and PHD India for
Kan Khajura Tesan
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|
Credits
Silver Winner
Launching New Energy Vehicles through Innovative Mobile - #2234
MediaCom / Volkswagen and MediaCom for
Launching New Energy Vehicles through Innovative Mobile
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Credits
Bronze Winner
Sunlight lights up the nation - #2153
Sunlight, Unilever and Mindshare Sri Lanka for
Sunlight lights up the nation
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Credits
Marketing Strategy
APAC – Lead Generation
Gold Winner
The Red Cross Connection - #2114
Singapore Red Cross and MRM//McCann for
The Red Cross Connection
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Credits
Silver Winner
Bru Coffee - “360° - 365 days” always-on engagement - #2130
Bru Coffee and Brandtone for
Bru Coffee - “360° - 365 days” always-on engagement
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Credits
Marketing Strategy
APAC – Product / Services Launch
Gold Winner
Penny The Pirate - #2094
Luxottica / OPSM and Saatchi & Saatchi Sydney for
Penny The Pirate
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Credits
Silver Winner
KFC – One Man Versus the World Cup - #2186
KFC and Mindshare China for
KFC – One Man Versus the World Cup
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Credits
Bronze Winner
Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for
Watch it with an S6
Watch Video
|
Credits
Marketing Strategy
APAC – Promotion
Gold Winner
Meal For A Meal - #2044
Virgin Mobile Australia and StarcomMediavest Group for
Meal For A Meal
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|
Credits
Gold Winner
Spreading a million smiles with a mobile - #1630
Colgate Palmolive (India) Ltd and Red Fuse Communications for
Spreading a million smiles with a mobile
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|
Credits
Bronze Winner
Uber Ice Cream - #2290
Magnum and UNILEVER for
Uber Ice Cream
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|
Credits
Marketing Strategy
APAC – Relationship Building / CRM
Gold Winner
Consumer 360 - #1924
Hindustan Unilever and PHD India for
Consumer 360
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|
Credits
Silver Winner
Kan Khajura Tesan - #1946
Hindustan Unilever and PHD India for
Kan Khajura Tesan
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|
Credits
Bronze Winner
Enable Mobile Lifestyle - Unilever True Wifi - #2146
Unilever and Mindshare Thailand for
Enable Mobile Lifestyle - Unilever True Wifi
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Credits
Channel / Media Strategy
APAC – Cross Media / Cross Mobile Integration
Gold Winner
Visa Rental Bike - #2163
Visa and OMD China for
Visa Rental Bike
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|
Credits
Gold Winner
THE FLYING FARM - #2158
FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett/ M&T Vietnam for
THE FLYING FARM
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|
Credits
Silver Winner
Ice Scream, You Scream: Ghostly campaign “haunts” consumers - #2150
Cornetto, Unilever and Mindshare Malaysia for
Ice Scream, You Scream: Ghostly campaign “haunts” consumers
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|
Credits
Bronze Winner
Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for
Watch it with an S6
Watch Video
|
Credits
Channel / Media Strategy
APAC – Marketing within a Mobile Gaming Environment
Silver Winner
L'Oréal Paris Men Expert Teams Up With Hydra Power Boy - #2185
L'Oréal Paris and Mindshare China for
L'Oréal Paris Men Expert Teams Up With Hydra Power Boy
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Credits
Channel / Media Strategy
APAC – Messaging
Gold Winner
Spreading a million smiles with a mobile - #1630
Colgate Palmolive (India) Ltd and Red Fuse Communications for
Spreading a million smiles with a mobile
Watch Video
|
Credits
Bronze Winner
Lifting Up Underprivileged Students through Innovative SMS Solution - #2143
Viso, Unilever Vietnam and Mindshare Vietnam & Centech for
Lifting Up Underprivileged Students through Innovative SMS Solution
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|
Credits
Channel / Media Strategy
APAC – Mobile App
Gold Winner
Penny The Pirate - #2094
Luxottica / OPSM and Saatchi & Saatchi Sydney for
Penny The Pirate
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|
Credits
Silver Winner
The Big Adventure - #1583
Network Seven and MNET MOBILE for
The Big Adventure
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|
Credits
Bronze Winner
My Macquarie - #1582
AMP Capital and MNET MOBILE for
My Macquarie
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|
Credits
Channel / Media Strategy
APAC – Mobile Website
Silver Winner
Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for
Watch it with an S6
Watch Video
|
Credits
Bronze Winner
Wall's brings the taste of joy through the power of smiling - #2215
Unilever/Wall's and Mindshare Indonesia and Arcade Indonesia for
Wall's brings the taste of joy through the power of smiling
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Credits
Bronze Winner
Shakey's Mobile Site - #2159
Shakey's Philippines and Mobext Philippines for
Shakey's Mobile Site
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Credits
Enabling Technologies
APAC – Innovation
Gold Winner
TV Makes friendship with mobile - McDowell's No.1 Whiskey - #2242
McDowell's No.1 Whiskey and Mindshare for
TV Makes friendship with mobile - McDowell's No.1 Whiskey
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|
Credits
Gold Winner
Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for
Watch it with an S6
Watch Video
|
Credits
Silver Winner
Lifebuoy Flood - #1576
Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia for
Lifebuoy Flood
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Credits
Enabling Technologies
APAC – Location Based
Gold Winner
INCSnap (Incident Snap) - #1585
Queensland Fire and Emergency Services and MNET MOBILE for
INCSnap (Incident Snap)
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Credits
Silver Winner
Nike AQI: Saving Runners from Death by Pollution - #2181
Nike and Mindshare China for
Nike AQI: Saving Runners from Death by Pollution
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|
Credits
Bronze Winner
Visa Rental Bike - #2164
Visa and OMD China for
Visa Rental Bike
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|
Credits
Enabling Technologies
APAC – Mobile Payments
Bronze Winner
Meal For A Meal - #2044
Virgin Mobile Australia and StarcomMediavest Group for
Meal For A Meal
Watch Video
|
Credits
Industry Awards
APAC – Best Brand Experience in Mobile Rich Media
Gold Winner
Penny The Pirate - #2094
Luxottica / OPSM and Saatchi & Saatchi Sydney for
Penny The Pirate
Watch Video
|
Credits
Silver Winner
Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for
Watch it with an S6
Watch Video
|
Credits
Bronze Winner
Lux Sakura Dream - #2113
Unilever Lux and Google for
Lux Sakura Dream
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Credits
Bronze Winner
Steinlager Pure Deep Dive - #1900
Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ for
Steinlager Pure Deep Dive
Watch Video
|
Credits
Industry Awards
APAC – Most Engaging Mobile Creative
Silver Winner
Watch it with an S6 - #2136
Samsung and Leo Burnett/ M&T Vietnam for
Watch it with an S6
Watch Video
|
Credits
Silver Winner
THE FLYING FARM - #2158
FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett/ M&T Vietnam for
THE FLYING FARM
Watch Video
|
Credits
Silver Winner
Ice Scream, You Scream: Ghostly campaign “haunts” consumers - #2150
Cornetto, Unilever and Mindshare Malaysia for
Ice Scream, You Scream: Ghostly campaign “haunts” consumers
Watch Video
|
Credits
Bronze Winner
Steinlager Pure Deep Dive - #1900
Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ for
Steinlager Pure Deep Dive
Watch Video
|
Credits
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Marketing Strategy
Brand Awareness
Lead Generation
Product / Services Launch
Promotion
Relationship Building / CRM
Channel / Media Strategy
Cross Media / Cross Mobile Integration
Marketing within a Mobile Gaming Environment
Messaging
Mobile App
Mobile Website
Enabling Technologies
Innovation
Location Based
Mobile Payments
Creative Awards
Best Brand Experience in Mobile Rich Media
Most Engaging Mobile Creative
Industry Awards
Industry Awards