Presenting The Smarties United Kingdom 2015 Winners
← Swipe to scroll through the gallery →
United Kingdom Best In Show
Heineken and R/GA London for
Heineken @WhereNext
Credits
View Case Study
Marketing Strategy
United Kingdom – Brand Awareness
Bronze Winner
Tesco Mobile and Fanclub PR for
Tesco Mobile increase brand sentiment by almost 6% with campaign targeting 18 to 25 year olds
Watch Video
|
Credits
Marketing Strategy
United Kingdom – Product / Services Launch
Bronze Winner
Ford UK/ ford Focus and Mindshare UK & Bluehive for
WARP – an insight into the future of tech, brought to you by Ford Focus
Watch Video
|
Credits
Marketing Strategy
United Kingdom – Promotion
Channel / Media Strategy
United Kingdom – Cross Media / Cross Mobile Integration
Silver Winner
FIAT and Weve for
FIAT - geo-targeting with digital out-of-home
Watch Video
|
Credits
Channel / Media Strategy
United Kingdom – Messaging
Bronze Winner
Unilever/ Wall's and Mindshare for
Wall's Thermally Activated Media
Watch Video
|
Credits
Channel / Media Strategy
United Kingdom – Programmatic
Silver Winner
Sure Maximum Protection/ Unilever and Mindshare UK for
Feeling the heat? Agile thermal activation through mobile
Watch Video
|
Credits
Silver Winner
Financial Times and Essence for
Financial Times - Avatar
Watch Video
|
Credits
Channel / Media Strategy
United Kingdom – Mobile App
Bronze Winner
Minicabit and Nimbletank for
Minicabit, getting from A to Z will never be the same again
Watch Video
|
Credits
Channel / Media Strategy
United Kingdom – Mobile Website
Channel / Media Strategy
United Kingdom – Mobile Social
Bronze Winner
Unilever/ Hellmanns and Mindshare for
Hellmanns Makes It
Watch Video
|
Credits
Enabling Technologies
United Kingdom – Innovation
Enabling Technologies
United Kingdom – Location Based
Enabling Technologies
United Kingdom – Mobile Payments
Gold Winner
Harris + Hoole and ribot for
Harris + Hoole Frictionless Payments
Watch Video
|
Credits
