2015 Winners Gallery

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Presenting The Smarties Indonesia 2015 Winners

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The Story of Jokowi's Impromptu Walkabout

Indonesia Best In Show

Jokowimania (jo-Man) and Berakar Komunikasi for

The Story of Jokowi's Impromptu Walkabout

Credits

Yoga Adhitrisna, Chief Creative Officer, Berakar Komunikasi
Hari Prasetyo, Executive Creative Director, Berakar Komunikasi
Satriyo Wibowo, Strategic Planner, Berakar Komunikasi
Eko Harsoselanto, Account Director, Berakar Komunikasi
Abdi Haq Nazar, Creative Director, Berakar Komunikasi
Rian Gifari, Copywriter, Berakar Komunikasi
Amra Susilo, Studio Artist, Berakar Komunikasi
Boney Tidarma, Senior Art Director, Berakar Komunikasi
Sanidya Wicaksono, Art Director, Berakar Komunikasi
Rendra Jatnika, Art Director, Berakar Komunikasi
Iqbal Prakasa, IT Consultant, Freelance
Adiyoso Bambang, Admin, KenapaJokowi
Ricky Pesik, IT Consultant, Freelance
Ikravany Hilman, General Secretary, Jokowimania (Jo-Man)

Watch Video

Bango App - Serving Street Food to the Masses

Indonesia Best In Show

Unilever / Bango and Mindshare Indonesia for

Bango App - Serving Street Food to the Masses

Credits

Nuning Wahyuningsih, Senior Brand Manager, Unilever Indonesia
Alfa Aphrodita, Executive Creative Director, Arcade
Mutiara Paramita, Planning Manager, Mindshare
Putri Nuraini, Digital Planning Manager, Mindshare
Gary Caulfield, CEO, Arcade
Aldo Hutomo, Creative Director, Arcade
Dita Novianti, Art Director, Arcade
Arba'in Prasetyo, Copywriter, Arcade
Patrick Van Diest, Designer, Arcade

Watch Video

Marketing Strategy

Indonesia – Brand Awareness

Gold Winner

Cornetto Red Velvet Love Song - #2236
Unilever Indonesia / Cornetto and Mindshare Indonesia for

Cornetto Red Velvet Love Song

Watch Video | Credits

Silver Winner

Wall's Taste Joy brings the taste of joy through the power of smiling - #2246
Unilever Indonesia / Wall's and Mindshare Indonesia for

Wall's Taste Joy brings the taste of joy through the power of smiling

Watch Video | Credits
Marketing Strategy

Indonesia – Lead Generation

Gold Winner

Berniaga Gratis - #2208
Advertiser: Berniaga / Brand : Berniaga.com and Opera Mediaworks for

Berniaga Gratis

Watch Video | Credits

Silver Winner

ZALORA - New Customer Campaign - #2233
ZALORA and M&C Saatchi Mobile for

ZALORA - New Customer Campaign

Watch Video | Credits
Marketing Strategy

Indonesia – Product / Services Launch

Gold Winner

Mobile Karaoke Competition Bringing Dull Dental to Life - #2247
Unilever / Pepsodent and Mindshare Indonesia for

Mobile Karaoke Competition Bringing Dull Dental to Life

Watch Video | Credits

Silver Winner

Magnum Pink & Black Launch Campaign - #2112
Unilever Indonesia and Vserv Digital Services and Mindshare for

Magnum Pink & Black Launch Campaign

Watch Video | Credits

Bronze Winner

Castrol Magnatec Stop Start Campaign - #2125
Castrol Indonesia and Vserv Digital Services and Mindshare for

Castrol Magnatec Stop Start Campaign

Watch Video | Credits
Marketing Strategy

Indonesia – Promotion

Gold Winner

DONUTS WONDERLAND - #1982
Dunkin' Donuts Indonesia and PT Telekomunikasi Selular, Tbk (TELKOMSEL) for

DONUTS WONDERLAND

Watch Video | Credits

Silver Winner

Vaseline Scores During World Cup Season - #2252
Unilever Indonesia / Vaseline and Mindshare Indonesia & Inmobi for

Vaseline Scores During World Cup Season

Watch Video | Credits

Bronze Winner

Berniaga Gratis - #2207
Advertiser: Berniaga / Brand : Berniaga.com and Opera Mediaworks for

Berniaga Gratis

Watch Video | Credits
Marketing Strategy

Indonesia – Relationship Building / CRM

Gold Winner

The Story of Jokowi's Impromptu Walkabout - #2162
Jokowimania (jo-Man) and Berakar Komunikasi for

The Story of Jokowi's Impromptu Walkabout

Watch Video | Credits

Silver Winner

Bango App - Serving Street Food to the Masses - #2241
Unilever / Bango and Mindshare Indonesia for

Bango App - Serving Street Food to the Masses

Watch Video | Credits
Channel / Media Strategy

Indonesia – Cross Media / Cross Mobile Integration

Gold Winner

The Story of Jokowi's Impromptu Walkabout - #2162
Jokowimania (jo-Man) and Berakar Komunikasi for

The Story of Jokowi's Impromptu Walkabout

Watch Video | Credits

Silver Winner

Axa - Remember Your Health - #1983
Axa Health Insurance and Havas Media Group, Indonesia for

Axa - Remember Your Health

Watch Video | Credits

Bronze Winner

Pond's Pimple Confessions - #2237
Unilever / Pond's and Mindshare Indonesia for

Pond's Pimple Confessions

Watch Video | Credits
Channel / Media Strategy

Indonesia – Marketing within a Mobile Gaming Environment

Silver Winner

Mizone Spirit Generator - #2174
Danone and VML Qais for

Mizone Spirit Generator

Watch Video | Credits
Channel / Media Strategy

Indonesia – Mobile App

Gold Winner

Bango App - Serving Street Food to the Masses - #2241
Unilever / Bango and Mindshare Indonesia for

Bango App - Serving Street Food to the Masses

Watch Video | Credits

Bronze Winner

Axa - Remember Your Health - #1983
Axa Health Insurance and Havas Media Group, Indonesia for

Axa - Remember Your Health

Watch Video | Credits
Enabling Technologies

Indonesia – Innovation

Gold Winner

Magnum Pink & Black Launch Campaign - #2112
Unilever Indonesia and Vserv Digital Services and Mindshare for

Magnum Pink & Black Launch Campaign

Watch Video | Credits

Silver Winner

Berniaga Gratis - #2205
Advertiser: Berniaga / Brand : Berniaga.com and Opera Mediaworks for

Berniaga Gratis

Watch Video | Credits

Bronze Winner

Bango App - Serving Street Food to the Masses - #2241
Unilever / Bango and Mindshare Indonesia for

Bango App - Serving Street Food to the Masses

Watch Video | Credits
Enabling Technologies

Indonesia – Location Based

Silver Winner

Lifebuoy Real Time Flood Alerts - #2251
Unilever Indonesia / Lifebuoy and Mindshare Indonesia & Inmobi for

Lifebuoy Real Time Flood Alerts

Watch Video | Credits

Bronze Winner

CALEG - Legislative Candidate during Indonesian Legislative Election 2014 - #2235
Aryo Djojohadikusumo and Right Hand Indonesia for

CALEG - Legislative Candidate during Indonesian Legislative Election 2014

Watch Video | Credits

Bronze Winner

Lifebuoy Shows the Way to Cleanliness during Ramadan - #2249
Unilever Indonesia / Lifebuoy and Mindshare Indonesia & Inmobi for

Lifebuoy Shows the Way to Cleanliness during Ramadan

Watch Video | Credits
Industry Awards

Indonesia – Best Brand Experience in Mobile Rich Media

Silver Winner

Pond's Picture Perfect - #2253
Unilever Indonesia / Pond's and Mindshare Indonesia & Inmobi for

Pond's Picture Perfect

Watch Video | Credits
Industry Awards

Indonesia – Most Engaging Mobile Creative

Gold Winner

Save Jack - An Instagram Breakout - #2197
Danone - Aqua and VML Qais Indonesia for

Save Jack - An Instagram Breakout

Watch Video | Credits

Bronze Winner

Minute Maid Nutroboost #SahurWave Alarm - #2046
MINUTE MAID NUTRIBOOST and MEDIACOM INDONESIA for

Minute Maid Nutroboost #SahurWave Alarm

Watch Video | Credits
Presented by

    Marketing Strategy

  • Brand Awareness
  • Lead Generation
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Channel / Media Strategy

  • Cross Media / Cross Mobile Integration
  • Marketing within a Mobile Gaming Environment
  • Mobile App
  • Enabling Technologies

  • Innovation
  • Location Based
  • Creative Awards

  • Best Brand Experience in Mobile Rich Media
  • Most Engaging Mobile Creative
  • Industry Awards

  • Industry Awards