The Smarties APAC | Mobile Marketing Association

The Smarties APAC

Celebration of Talent | September 25, 2017

Presenting The Smarties APAC 2015 Winners

Brand Awareness

  • Hindustan Unilever and PHD India
    Kan Khajura Tesan
  • MediaCom / Volkswagen and MediaCom
    Launching New Energy Vehicles through Innovative Mobile
  • Sunlight, Unilever and Mindshare Sri Lanka
    Sunlight lights up the nation

Product / Services Launch

  • Luxottica / OPSM and Saatchi & Saatchi Sydney
    Penny The Pirate
  • KFC and Mindshare China
    KFC – One Man Versus the World Cup
  • Samsung | Leo Burnett and M&T Vietnam | Starcom
    Watch it with an S6

Promotion

  • Colgate Palmolive (India) Ltd and Red Fuse Communications2044
    Spreading a million smiles with a mobile
  • Virgin Mobile Australia and StarcomMediavest Group
    Meal For A Meal
  • Magnum, Unilever and PHD China
    Uber Ice Cream

Relationship Building/CRM

  • Hindustan Unilever and PHD India
    Consumer 360
  • Hindustan Unilever and PHD India
    Kan Khajura Tesan
  • Unilever and Mindshare Thailand
    Enable Mobile Lifestyle - Unilever True Wifi

Lead Generation / Direct Response / Conversion

  • Singapore Red Cross and MRM/McCann
    The Red Cross Connection
  • Bru Coffee and Brandtone
    Bru Coffee - “360° - 365 days” always-on engagement

Cross Media / Cross Mobile Integration

  • Visa and OMD China
    Visa Rental Bike
  • FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett and M&T Vietnam and Mindshare
    THE FLYING FARM
  • Cornetto, Unilever and Mindshare Malaysia
    Ice Scream, You Scream: Ghostly campaign “haunts” consumers
  • Samsung | Leo Burnett and M&T Vietnam and Starcom
    Watch it with an S6

Marketing within a Mobile Gaming Environment

  • L’Oréal Paris and Mindshare China
    L’Oréal Paris Men Expert Teams Up With Hydra Power Boy

Messaging

  • Colgate Palmolive (India) Ltd and Red Fuse Communications
    Spreading a million smiles with a mobile
  • Viso, Unilever Vietnam and MindShare Vietnam
    Lifting Up Underprivileged Students through Innovative SMS Solution

Mobile App

  • Luxottica / OPSM and Saatchi & Saatchi Sydney
    Penny The Pirate
  • Network Seven and MNET MOBILE
    The Big Adventure
  • AMP Capital and MNET MOBILE
    My Macquarie

Mobile Website

  • Samsung | Leo Burnett and M&T Vietnam and Starcom
    Watch it with an S6
  • Shakey’s Philippines and Mobext Philippines
    Shakey’s Mobile Site
  • Unilever/Wall’s and Mindshare Indonesia and Arcade Indonesia
    Wall’s brings the taste of joy through the power of smiling

Innovation

  • Samsung | Leo Burnett and M&T Vietnam and Starcom
    Watch it with an S6
  • McDowell’s No.1 Whiskey and Mindshare
    TV Makes friendship with mobile - McDowell’s No.1 Whiskey
  • Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia
    Lifebuoy Flood

Location Based

  • Queensland Fire and Emergency Services and MNET MOBILE
    INCSnap (Incident Snap)
  • Nike and Mindshare China
    Nike AQI: Saving Runners from Death by Pollution
  • Visa and OMD China
    Visa Rental Bike

Mobile Payments

  • Virgin Mobile Australia and StarcomMediavest Group
    Meal For A Meal

Best Brand Experience in Mobile Rich Media

  • Luxottica / OPSM and Saatchi & Saatchi Sydney
    Penny The Pirate
  • Samsung | Leo Burnett and M&T Vietnam and Starcom
    Watch it with an S6
  • Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ
    Steinlager Pure Deep Dive
  • Unilever Lux and Google
    Lux Sakura Dream

Most Engaging Mobile Creative

  • FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett/ M&T Vietnam and Mindshare
    THE FLYING FARM
  • Samsung | Leo Burnett and M&T Vietnam and Starcom
    Watch it with an S6
  • Cornetto, Unilever and Mindshare Malaysia
    Ice Scream, You Scream: Ghostly campaign “haunts” consumers
  • Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ
    Steinlager Pure Deep Dive

Industry Awards

  • Leo Burnett/ M&T Vietnam
    Agency of the Year in Mobile
  • InMobi
    Enabling Technology Company of the Year in Mobile
  • Unilever
    Marketer of the Year in Mobile
  • Samsung - Watch it with an S6
    Best in Show
  • Tencent
    Publisher/Media Company of the Year in Mobile
  • Mindshare Asia Pacific
    Agency Network of the Year in Mobile
 

Presenting The Smarties India 2015 Winners

Brand Awareness

  • Mountain Dew | PepsiCo and Mindshare
    “Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories”
  • Hindustan Unilever and PHD India
    “Kan Khajura Tesan”
  • Vodafone and Madhouse Mobile Marketing India Pvt Ltd
    “Vodafone Amplify – An Innovation that turned Onlookers to Curators”

Lead Generation / Direct Response / Conversion

  • Colgate Palmolive (India) Ltd. and Red Fuse Communications
    “Spreading a million smiles with a mobile”
  • Getit Infomedia Limited /Brand:AskMeBazaar.com and Opera Mediaworks
    “AskMeBazaar”

Product / Services Launch

  • Lakme and PHD India
    “Lakme Makeup Pro”
  • Airtel Wynk and Performics-TLG India Pvt Ltd
    “Airtel Wynk Launch”
  • Getit Infomedia Limited /Brand:AskMeBazaar.com and Opera Mediaworks
    “AskMeBazaar”

Promotion

  • Colgate Palmolive (India) Ltd and Red Fuse Communications
    “Spreading a million smiles with a mobile”
  • Hungama and Hungama Digital Media Entertainment Pvt Ltd
    “Happy New Year: The Game”
  • Colgate Palmolive (India) Ltd and Red Fuse Communications
    “A smile for education”
  • Hindustan Unilever and PHD India
    “Consumer 360”

Relationship Building / CRM

  • Hindustan Unilever and PHD India 
    “Kan Khajura Tesan”
  • Hindustan Unilever and PHD India 
    “Consumer 360”
  • Colgate Palmolive (India) Ltd and Red Fuse Communications
    “A smile for education”

Cross Media / Cross Mobile Integration

  • McDowell’s No.1 Whskey and Mindshare
    “TV Makes friendship with mobile - McDowell’s No.1 Whiskey ”
  • Mountain Dew | PepsiCo and Mindshare
    “Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories”
  • Kellogg India Pvt. Ltd and Mindshare West
    “Kellogg’s Mobile Breakfast”

Mobile App

  • Lay’s and Mindshare India
    “Lay’s hid the treasure hunt inside Google Maps”
  • Castrol India Pvt. Ltd and Mindshare West
    “India’s first Co-Created App”

Messaging

  • Ashiana Housing and Quasar Media
    “Neha Sawhney”
  • Colgate Palmolive (India) Ltd. and Red Fuse Communications
    “Spreading a million smiles with a mobile”

Innovation

  • McDowell’s No.1 Whsikey and Mindshare
    “TV Makes friendship with mobile - McDowell’s No. 1 Whiskey”
  • Lay’s and Mindshare India
    “Lay’s hid the treasure hunt inside Google Maps”
  • Lakme and PHD India
    “Lakme Makeup Pro”

Location Based

  • Lay’s and Mindshare India
    “Lay’s hid the treasure hunt inside Google Maps”
  • Kellogg India Pvt Ltd and Mindshare West
    “Kellogg’s Mobile Breakfast”
  • 7UP | PepsiCo and Mindshare
    “7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating!”

Mobile Payments

  • Paytm and One97 Communications Ltd
    “Paytm”

Best Brand Experience in Mobile Rich Media

  • Nike and Mindshare
    “How Nike risked everything on Mobile”
  • GlaxoSmithKline Pharmaceuticals Limited and Mindshare India
    “Experiencing the “Mix-ability” of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix!”
  • Lufthansa and Mindshare
    “How Forbes eMagazine turned into Lufthansa magazine for 4 weeks ”

Most Engaging Mobile Creative

  • Lay’s and Mindshare India
    “Lay’s hid the treasure hunt inside Google Maps ”
  • Nike and Mindshare
    “How Nike risked everything on Mobile”
 

Industry Awards

  • Lay’s hid the treasure hunt inside Google Maps
    Best in Show
  • Spreading a million smiles with a mobile
    Best in Show
  • Mindshare
    Agency of the Year In Mobile
  • PepsiCo & Colgate
    Marketer of the Year In Mobile
  • Facebook
    Publisher/Media of the Year In Mobile
  • PayTM
    Enabling Technology Company of the Year in Mobile

Presenting The Smarties China 2015 Winners

Brand Awareness

  • NIM
    Anta running birthday
  • Mindshare
    KFC – World Cup
  • Mediacom
    Volkswagen New Energy Vehicle Campaign

Lead Generation

  • Madhouse Inc.
    Rejoice “Love Mode” mobile campaign
  • Isobar China&Tencent
    Chips Ahoy call the cookie guy campaign
  • Tencent
    Pepsi Cola “Everybody shake your body”
  • Socialab
    Durex Art Museum

Social Impact / Not For Profit

  • Trioisobar&Tencent
    2015 KSF YOUYUE drop by drop, it warms your heart
  • VML TEEIN
    PPETA #StopBuyingThroughSelling

Cross Media Integration

  • Cheil
    Coca-cola Georgia Coffee Scenario Marketing Campaign
  • Mindshare
    L’Oreal Men Expert – Cool Running
  • Mindshare
    Nike Light of Speed
  • OMD
    Visa #The Voice#

Cross Mobile Integration

  • Domob
    Masterkong Green tea “Go Green” mobile campaign
  • NIM
    PINGAN The One Account & Tencent Gaming Crossover Integrated Campaign

Mobile App/Website

  • Mindshare
    Nike N+TC World’s Largest Selfie
  • Tencent
    SAMSUNG Note4,A Note of Warm
  • *SPECIAL*
    Socialab
    Durex Art Museum

Mobile Social

  • Trioisobar
    EVA AIR——The Representative of Taiwan in the air
  • Tencent
    Wrigley Doublemint Bar Code Connection
  • Trioisobar
    DIY Pizza in my way

Innovation

  • VML TEEIN
    Barcode Scan, A Mission of Product Rebuild
  • Qihoo 360
    Shaking your phone with all  Chinese
  • Alimama&O.M.P
    The Alibaba Big Data System assists Friso with breaking the standard of “true lies” and achieving the reality of “real man purchase”.

Ad Format

  • Mindshare
    Nike Air Quality Index
  • Alimama
    As close as the distance between a “mirror”——OAKLEY
  • Tencent
    Nike Women,Start to See a Better You

eCommerce

  • &c. Inc.
    Toyota RAV4 & Taobao O2O Campaign
  • PHD
    Dove Integrated Digital Marketing Campaign

O2O

  • Baidu
    McDonald’s Sakura Run
  • NIM
    McDonald New Black Sesame Flavor Cone Digital Campaign
  • Carat China
    SHOWING THAT YOU CAN BE SPACIOUS, AND STILL BE MINI
  • OMP
    Uniqlo:Show Your style
 

Industry Awards

  • Masterkong & Nike
    Advertiser of the Year in Mobile
  • Mindshare
    Marketing Company of the Year in Mobile

Presenting The Smarties Indonesia 2015 Winners

Brand Awareness

  • Unilever Indonesia/Cornetto and Mindshare Indonesia
    Cornetto Red Velvet Love Song
  • Unilever Indonesia/ Walls and Mindshare Indonesia
    Wall’s Taste Joy brings the taste of joy through the power of smiling

Product / Services Launch

  • Unilever Indonesia, Pepsodent and Mindshare Indonesia
    Mobile Karaoke Competition Bringing Dull Dental to Life
  • Castrol Indonesia and Mindshare Indonesia & Vserv Digital Services
    Castrol Magnatec Stop Start Campaign
  • Unilever Indonesia and Mindshare Indonesia & Vserv Digital Services
    Magnum Pink & Black Launch Campaign

Promotion

  • Dunkin’ Donuts Indonesia and PT Telekomunikasi Selular, Tbk (TELKOMSEL)
    DONUTS WONDERLAND
  • Unilever Indonesia / Vaseline and Mindshare Indonesia & InMobi
    Vaseline Scores During World Cup Season
  • Berniaga.com and Opera Mediaworks (Indonesia)
    Berniaga Gratis

Relationship Building/CRM

  • Jokowimania (jo-Man) and Berakar Komunikasi
    The Story of Jokowi’s Impromptu Walkabout
  • Unilever Indonesia / Bango and Mindshare Indonesia
    Bango App - Serving Street Food to the Masses

Lead Generation / Direct Response / Conversion

  • Berniaga.com and Opera Mediaworks (Indonesia)
    Berniaga Gratis
  • Zalora and M&C Saatchi Mobile Indonesia
    ZALORA - New Customer Campaign

Cross Media / Cross Mobile Integration

  • Jokowimania (jo-Man) and Berakar Komunikasi
    The Story of Jokowi’s Impromptu Walkabout
  • Axa Health Insurance and Havas Media Group, Indonesia
    Axa - Remember Your Health
  • Unilever Indonesia / Ponds and Mindshare Indonesia
    Pond’s Pimple Confessions

Mobile App

  • Unilever Indonesia / Bango and Mindshare Indonesia
    Bango App - Serving Street Food to the Masses
  • Axa Health Insurance and Havas Media Group, Indonesia
    Axa - Remember Your Health

Marketing within a Mobile Gaming Environment

  • Danone and VML Qais indonesia
    Mizone Spirit Generator

Innovation

  • Unilever Indonesia and Mindshare Indonesia & Vserv Digital Services
    Magnum Pink & Black Launch Campaign
  • Berniaga.com and Opera Mediaworks (Indonesia)
    Berniaga Gratis
  • Unilever Indonesia / Bango and Mindshare Indonesia
    Bango App - Serving Street Food to the Masses

Location Based

  • Unilever Indonesia / Lifebuoy and Mindshare Indonesia & InMobi
    Lifebuoy Real Time Flood Alerts
  • Unilever Indonesia / Lifebuoy and Mindshare Indonesia & InMobi
    Lifebuoy Shows the Way to Cleanliness during Ramadan
  • Aryo Djojohadikusumo and Right Hand Indonesia
    CALEG - Legislative Candidate during Indonesian Legislative Election 2014

Most Engaging Mobile Creative

  • Danone - Aqua and VML Qais indonesia
    Save Jack - An Instagram Breakout
  • Minute Maid Nutriboost and MediaCom Indonesia
    Minute Maid Nutroboost #SahurWave Alarm

Best Brand Experience in Mobile Rich Media

  • Unilever Indonesia / Ponds and Mindshare Indonesia & InMobi
    Pond’s Picture Perfect

Industry Awards

  • Go-Jek
    Enabling Technology Company of the Year in Mobile
  • BBM
    Publisher/Media Company of the Year in Mobile
  • The Story of Jokowi’s Impromptu Walkabout - Social
    Best in Show
  • Bango App - Serving Street Food to the Masses
    Best in Show
  • Mindshare
    Agency of the Year in Mobile
  • Unilever
    Marketer of the Year in Mobile

Presenting The Smarties Vietnam 2015 Winners

Brand Awareness

  • Coca-Cola / MediaCom Vietnam & Adtima
    Share A Coke - Say it with Emoticans
  • Samsung Galaxy S6 and S6 Edge / Leo Burnett Vietnam and Starcom
    Watch it with the S6

Product / Services Launch

  • Samsung Galaxy S6 and S6 Edge / Leo Burnett Vietnam and Starcom
    Watch it with the S6
  • Coca-Cola/ Fanta & CircusDigital
    Fanta Selfie Battle

Promotion

  • HSBC / Mindshare
    Vietnam’s biggest online Shopping Day
  • Lazada Vietnam / Adtima
    LAZADA - EFFORTLESS SHOPPING
  • FrieslandCampina Vietnam & Dutch Lady / Leo Burnett Vietnam & Mindshare
    The Flying Farm

Relationship Building/CRM

  • Unilever Vietnam & Surf / Havas Media Vietnam
    Surf - Happiness Operator 2015
  • Lazada Vietnam / Adtima
    LAZADA - EFFORTLESS SHOPPING
  • Unilever Vietnam & Sunsilk / Mindshare & Adtima & Ogilvy Vietnam
    SUNSILK HAIR FINGERCOMB LANGUAGE

Lead Generation / Direct Response / Conversion

  • Lazada Vietnam / Adtima
    LAZADA - EFFORTLESS SHOPPING
  • Friesland Campina Vietnam / Friso and Mindshare
    Friso online acquisition
  • FrieslandCampina Vietnam / Dutch Lady and Leo Burnett Vietnam & Mindshare
    The Flying Farm

Cross Media / Cross Mobile Integration

  • Coca-Cola / MediaCom Vietnam & Adtima
    Share A Coke - Say it with Emoticans
  • Samsung Galaxy S6 and S6 Edge / Leo Burnett Vietnam and Starcom
    Watch it with the S6
  • FrieslandCampina Vietnam & Dutch Lady / Leo Burnett Vietnam & Mindshare
    The Flying Farm

Marketing within a Mobile Gaming Environment

  • VBL / ClickMedia
    Desperados Wild Summer
  • Coca-Cola / MediaCom Vietnam & Adtima
    Share A Coke - Say it with Emoticans

Messaging

  • Unilever Vietnam and VISO / Mindshare & Centech 
    VISO - NEW WHITE SHIRT, NEW BEGINNING
  • Suntory PepsiCo Vietnam Beverage / Mirinda and Adtima
    MIRINDA - THE UNIQUE TET
  • Lazada Vietnam / Lazada and Adtima
    LAZADA - EFFORTLESS SHOPPING

Mobile App

  • FrieslandCampina Vietnam and Dutch Lady / Leo Burnett Vietnam & Mindshare
    The Flying Farm

Mobile Website

  • Samsung Galaxy S6 and S6 Edge / Leo Burnett Vietnam and Starcom
    Watch it with the S6
  • Suntory Pepsico Beverages Vietnam / 7Up and Mirum
    7Up Refreshing Viet Nam campaign

Innovation

  • Unilever Vietnam and Close up / Mindshare, Adtima and Mirum
    CLOSE UP - SING IN YOUR STYLE!
  • Uniliver Vietnam and Surf / Havas Media Vietnam
    Surf - Happiness Operator 2015
  • Coca-Cola / MediaCom Vietnam & Adtima
    Share A Coke - Say it with Emoticans

Location Based

  • Uniliver Vietnam & Viso / Mindshare & Centech 
    VISO - NEW WHITE SHIRT, NEW BEGINNING
  • Huawei Vietnam / Adtima
    HUAWEI - THE AMAZING HUNT

Best Brand Experience in Mobile Rich Media

  • Samsung Galaxy S6 and S6 Edge / Leo Burnett Vietnam and Starcom
    Watch it with an S6
  • Unilever Vietnam & Close up / Mindshare & Adtima & ClickMedia
    CLOSE UP - KISS IT YOUR WAY!
  • CoCa-cola / MediaCom Vietnam & Adtima
    Share A Coke - Say it with Emoticans

Most Engaging Mobile Creative

  • Coca-Cola / MediaCom Vietnam & Adtima
    Share A Coke - Say it with Emoticans
  • FrieslandCampina Vietnam & Dutch Lady / Leo Burnett Vietnam & Mindshare
    The Flying Farm
  • Unilever Vietnam & Close up / Mindshare & Adtima & ClickMedia
    CLOSE UP - KISS IT YOUR WAY!
  • Samsung Galaxy S6 and S6 Edge / Leo Burnett Vietnam and Starcom
    Watch it with an S6

Industry Awards

  • MoMo
    Enabling Technology Company of the Year in Mobile
  • Zalo
    Publisher|Media Company of the Year in Mobile
  • Share A Coke - Say it with Emoticans
    Best In Show
  • Watch it with the S6
    Best In Show
  • Adtima
    Agency of the Year in Mobile
  • Unilever
    Marketer of the Year in Mobile

Presenting The Smarties Australia 2015 Winners

Brand Awareness

  • Virgin Mobile Australia & StarcomMediavest Group
    Meal for A Meal

Product / Services Launch

  • Luxottica / OPSM & Saatchi & Saatchi Sydney
    Penny The Pirate
  • AMP Capital & MNET MOBILE
    My Macquarie

Cross Media / Cross Mobile Integration

  • Virgin Mobile Australia & StarcomMediavest Group
    Meal for A Meal

Promotion

  • Virgin Mobile Australia & StarcomMediavest Group
    Meal for A Meal

Mobile App

  • Luxottica / OPSM & Saatchi & Saatchi Sydney
    Penny The Pirate
  • Network Seven & MNET MOBILE
    The Big Adventure
  • AMP Capital & MNET MOBILE
    My Macquarie

Innovation

  • AMP Capital & MNET MOBILE
    My Macquarie
  • Network Seven & MNET MOBILE
    The Big Adventure

Location Based

  • Queensland Fire and Emergency Services & MNET MOBILE
    INCSnap (Incident Snap)
  • Victorian Electoral Commission & MNET MOBILE
    Vote Victoria

Best Brand Experience in Mobile Rich Media

  • Luxottica / OPSM & Saatchi & Saatchi Sydney
    Penny The Pirate
  • indeed.com & InMobi
    360 degree of job opportunities
  • 2K Games & Snakk Media
    Evolve-Choose your side

Industry Awards

  • Penny The Pirate
    Best In Show
  • MNET MOBILE
    Agency of the Year in Mobile
  • Luxottica / OPSM
    Marketer of the Year in Mobile

Mobile Marketing

Mobile is the most compelling, accurate, and inclusive marketing practice today. In the past few years, mobile has exploded from an afterthought in marketing and advertising budgets to a top priority in every marketer’s campaign. As mobile technology and capabilities advance – creativity, innovation, and impressive results in mobile marketing set the stage for a future of what’s possible. In today’s world, every Moment is Mobile.


Get Recognized, Get Accolades, Go Global

The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.

Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The Smarties recognizes regional winners (Asia Pacific; Europe, Africa & Middle East; Central & Latin America and North America), country winners (France, Middle East, Spain, South Africa & Turkey), and Global winners in addition to Industry Awards.

You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

All great marketing stories employ a mobile marketing strategy. Share your story by entering the MMA Smarties Awards.

Smarties Awards Great Work That Works Smart

Enter Now!

Insights and Tips

Get insights from the Smarties Jury.


Announcements

Join us on this year’s Smarties Pre-Screening Council.

The Pre-Screening Council is comprised of senior level mobile marketers. The council will judge worldwide entries and then cut them down to an elite group for final judging. The final judging, which consists of regional judging, determines the winners for each country and region. To learn more about Smarties region and country programs, please visit our website.

The Council will view and vote on entries remotely, and will be asked for their time to review a set of entries in early August. There is no conflict with entering The Smarties as well; we make sure no one views their own submissions.

Pre-Screening nominations are due June 8th. A completed application form must be submitted for each candidate. To learn more about the judging process, please see the Eligibility & Rules section here.

Fill out the Pre-Screening Council Nomination Form.

Key Dates

APAC, India, Australia and Indonesia
  •   12 Jun, 2015
    Early Entry Deadline

  •   24 Jul, 2015
    Final Deadline

Vietnam
  •   15 Aug, 2015
    Early Entry Deadline

  •   30 Sep, 2015
    Final Deadline

Awards Gala and Winners will be announced soon.

Who can Enter & Eligibility

The competition is open to marketers, agencies, and suppliers – including but not limited to – those involved in advertising, media, PR, design and the creative industries. Campaigns/products submitted should be active in the marketplace between May 2014 through July 2015. Entries cannot be made with the prior permission of the client/owner of the rights of the case.

Click here for more information.

Quotes from the Jury

  •   Groundbreaking way to communicate to consumers hard to reach

  •   Ambitious, used technology in an innovative way

  •   Wonderful use of platform, organic

  •   Beautifully executed

  •   Clever, tied in brand tightly

  •   Blew us away, ballsy, impressive

  •   Great use of visuals – very compelling

  •   Concept & product awesome, great case study

  •   A lot of activity, and consumer engagement. Very integrated – at home and in-store

  •   Inspiring. Well done

2014 Smarties Photo Gallery

Smarties Guests
Smarties Gala
Host & Entertainer
Smarties Winners