Presenting The Smarties India 2015 Winners

← Swipe to scroll through the gallery →

Lay's hid the treasure hunt inside Google Maps

India Best In Show

Lay's and Mindshare India for

Lay's hid the treasure hunt inside Google Maps

Credits

Geetika Chadha, Director, Mindshare

Anisha Iyer, Partner, Mindshare

Revant Chopra, Social Media Specialist, Mindshare

Pankaj Nagpal, Sr. Director, Mindshare

Shashi Mukherjee, Sr. Director, Mindshare

Watch Video

Marketing Strategy

India – Brand Awareness

Gold Winner

Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories - #2268

Mountain Dew | PepsiCo and Mindshare for

Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories

Watch Video | Credits

Silver Winner

Kan Khajura Tesan - #1946

Hindustan Unilever and PHD India for

Kan Khajura Tesan

Watch Video | Credits

Bronze Winner

Vodafone Amplify – An Innovation that turned Onlookers to Curators - #2294

Vodafone and Madhouse Mobile Marketing India Pvt. Ltd. for

Vodafone Amplify – An Innovation that turned Onlookers to Curators

Watch Video | Credits

Marketing Strategy

India – Lead Generation

Gold Winner

Spreading a million smiles with a mobile - #2191

Colgate Palmolive (India) Ltd and Red Fuse Communications for

Spreading a million smiles with a mobile

Watch Video | Credits

Silver Winner

AskMeBazaar - #2194

Advertiser: Getit Infomedia Limited / Brand : AskMeBazaar.com and Opera Mediaworks for

AskMeBazaar

Watch Video | Credits

Marketing Strategy

India – Product / Services Launch

Gold Winner

Airtel Wynk launch - #1579

Airtel Wynk and Performics - TLG India Pvt Ltd for

Airtel Wynk launch

Watch Video | Credits

Gold Winner

Lakmé Makeup Pro - #2259

Lakme and PHD India for

Lakmé Makeup Pro

Watch Video | Credits

Bronze Winner

AskMeBazaar - #2195

Advertiser: Getit Infomedia Limited / Brand : AskMeBazaar.com and Opera Mediaworks for

AskMeBazaar

Watch Video | Credits

Marketing Strategy

India – Promotion

Gold Winner

Spreading a million smiles with a mobile - #2191

Colgate Palmolive (India) Ltd and Red Fuse Communications for

Spreading a million smiles with a mobile

Watch Video | Credits

Silver Winner

Happy New Year: The Game - #1928

Hungama and Hungama Digital Media Entertainment Pvt Ltd for

Happy New Year: The Game

Watch Video | Credits

Bronze Winner

Consumer 360 - #1924

Hindustan Unilever and PHD India for

Consumer 360

Watch Video | Credits

Bronze Winner

A smile for education - #2192

Colgate Palmolive (India) Ltd and Red Fuse Communications for

A smile for education

Watch Video | Credits

Marketing Strategy

India – Relationship Building / CRM

Gold Winner

Kan Khajura Tesan - #1946

Hindustan Unilever and PHD India for

Kan Khajura Tesan

Watch Video | Credits

Silver Winner

Consumer 360 - #1924

Hindustan Unilever and PHD India for

Consumer 360

Watch Video | Credits

Silver Winner

A smile for education - #2192

Colgate Palmolive (India) Ltd and Red Fuse Communications for

A smile for education

Watch Video | Credits

Channel / Media Strategy

India – Cross Media / Cross Mobile Integration

Gold Winner

TV Makes friendship with mobile - McDowell's No.1 Whiskey - #2242

McDowell's No.1 Whiskey and Mindshare for

TV Makes friendship with mobile - McDowell's No.1 Whiskey

Watch Video | Credits

Silver Winner

Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories - #2268

Mountain Dew | PepsiCo and Mindshare for

Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories

Watch Video | Credits

Bronze Winner

Kellogg’s Mobile Breakfast - #2273

Kellogg India Pvt Ltd and Mindshare West for

Kellogg’s Mobile Breakfast

Watch Video | Credits

Channel / Media Strategy

India – Messaging

Gold Winner

Neha Sawhney - #2129

Ashiana Housing and Quasar Media for

Neha Sawhney

Watch Video | Credits

Silver Winner

Spreading a million smiles with a mobile - #2191

Colgate Palmolive (India) Ltd and Red Fuse Communications for

Spreading a million smiles with a mobile

Watch Video | Credits

Channel / Media Strategy

India – Mobile App

Gold Winner

Lay's hid the treasure hunt inside Google Maps - #2244

Lay's and Mindshare India for

Lay's hid the treasure hunt inside Google Maps

Watch Video | Credits

Silver Winner

India’s first Co-Created App - #2274

Castrol India Pvt Ltd and Mindshare West for

India’s first Co-Created App

Watch Video | Credits

Enabling Technologies

India – Innovation

Gold Winner

TV Makes friendship with mobile - McDowell's No.1 Whiskey - #2242

McDowell's No.1 Whiskey and Mindshare for

TV Makes friendship with mobile - McDowell's No.1 Whiskey

Watch Video | Credits

Silver Winner

Lay's hid the treasure hunt inside Google Maps - #2244

Lay's and Mindshare India for

Lay's hid the treasure hunt inside Google Maps

Watch Video | Credits

Bronze Winner

Lakmé Makeup Pro - #2259

Lakme and PHD India for

Lakmé Makeup Pro

Watch Video | Credits

Enabling Technologies

India – Location Based

Gold Winner

Lay's hid the treasure hunt inside Google Maps - #2244

Lay's and Mindshare India for

Lay's hid the treasure hunt inside Google Maps

Watch Video | Credits

Silver Winner

Kellogg’s Mobile Breakfast - #2273

Kellogg India Pvt Ltd and Mindshare West for

Kellogg’s Mobile Breakfast

Watch Video | Credits

Bronze Winner

7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! - #2258

7UP | PepsiCo and Mindshare for

7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating!

Watch Video | Credits

Enabling Technologies

India – Mobile Payments

Gold Winner

Paytm - #2176

Paytm and One97 Communications Ltd for

Paytm

Watch Video | Credits

Industry Awards

India – Best Brand Experience in Mobile Rich Media

Gold Winner

How Nike risked everything on Mobile - #2267

Nike and Mindshare for

How Nike risked everything on Mobile

Watch Video | Credits

Bronze Winner

Experiencing the “Mix-ability” of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix! - #2271

GlaxoSmithKline Pharmaceuticals Limited and Mindshare India for

Experiencing the “Mix-ability” of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix!

Watch Video | Credits

Bronze Winner

How Forbes eMagazine turned into Lufthansa magazine for 4 weeks - #2270

Lufthansa and Mindshare for

How Forbes eMagazine turned into Lufthansa magazine for 4 weeks

Watch Video | Credits

Industry Awards

India – Most Engaging Mobile Creative

Gold Winner

Lay's hid the treasure hunt inside Google Maps - #2244

Lay's and Mindshare India for

Lay's hid the treasure hunt inside Google Maps

Watch Video | Credits

Silver Winner

How Nike risked everything on Mobile - #2267

Nike and Mindshare for

How Nike risked everything on Mobile

Watch Video | Credits