Presenting The Smarties India 2014 Winners
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India Best In Show
Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. for
LiveTalk
Credits
Arvind Gupta, Mr., Bharatiya Janata Party (BJP)
Vikram Raichura, Mr., VivaConnect Pvt. Ltd.
India Best In Show
Colgate Palmolive (India) Ltd and Red Fuse for
The Next Door Dentist
Credits
Just Released – The Smarties Trend Report
The MMA developed the Mobile Creative Framework which highlighted strategies behind the most effective mobile campaigns from 2013. Many of the same trends are now carried over into this year’s winners, but as the world of mobile has evolved, so have the more traditional strategies marketers have deployed to take advantage of the uniqueness of mobile.
Marketing Strategy
India – Brand Awareness
Any mobile marketing campaign created with the primary objective of building brand awareness and establishing brand recognition by potential customers.
Silver Winner
Bhartya Janta Party and Madison Communications Pvt. Ltd. for
H.O.P.E. - How our Prime Minister got Elected
Watch Video | CreditsBronze Winner
Gillette and MediaCom Comunication for
Gillette : The Magic of Feature Phones
Watch Video | CreditsMarketing Strategy
India – Lead Generation / Direct Response / Conversion
Any campaign that demonstrates how the use of mobile marketing generated prospective customers for future engagement and sales or any campaign that reveals how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among your target audience.
Silver Winner
Tata Sky and Maxus India - Group M Media India Pvt Ltd. for
Tata Sky Everywhere TV: The Power of Real Time Marketing
Watch Video | Credits
Marketing Strategy
India – Product / Services Launch
Any mobile marketing campaign created with the objective of introducing a new product or service into the marketplace, delivering measurable success based on mobile platform.
Marketing Strategy
India – Promotion
Any campaign that demonstrates how the use of mobile marketing led to a successful promotional campaign (i.e.: contests, demonstrations, coupons, exhibitions/trade shows, games, sweepstakes, point-of-sale displays, merchandising, special offers etc.).
Gold Winner
Colgate Palmolive (India) Ltd and Red Fuse for
The Next Door Dentist
Watch Video | Credits
Marketing Strategy
India – Relationship Building / CRM
Any campaign that demonstrates how the use of mobile marketing was leveraged to build strong relationships with customers built customer loyalty and/or led to increased customer retention.
Gold Winner
Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. for
LiveTalk
Watch Video | CreditsSilver Winner
castrol India pvt ltd and Mindshare for
Appiness for the biker by the biker
Watch Video | CreditsBronze Winner
Dabur India and Neo Ogilvy India for
Your Trusted Beauty Companion
Watch Video | CreditsChannel / Media Strategy
India – Cross Media Integration
Any campaign where mobile marketing was integrated as an indispensable part of a broader marketing mix (mobile, online and offline) and delivered against a core marketing objective.
Gold Winner
Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. for
LiveTalk
Watch Video | CreditsBronze Winner
Pepsico India Private Limited and Mindshare, GroupM for
Mountain Dew organizes the Biggest heist of India
Watch Video | CreditsChannel / Media Strategy
India – In-App or Gaming Advertising
Any advertising campaign delivered within a mobile app or gaming environment that drives and delivers against a core-marketing objective.
Gold Winner
Apollo Tyres Ltd and Mindshare for
Apollo Tyres : The Soccer fan hunt in a Cricket Stadium!
Watch Video | CreditsSilver Winner
Gilette and MediaCom Comuinications for
Gillette: MACH 3 Race for Supremacy
Watch Video | CreditsSilver Winner
Adani Wilmar Limited and Neo Ogilvy India for
More than TVC: Let’s give them something to talk about
Watch Video | CreditsChannel / Media Strategy
India – Messaging
(e.g. SMS, Apps Messaging, Long form codes and others) Any campaign featuring the use of mobile messaging tactics that drives and delivers against a core marketing objective.
Gold Winner
Colgate Palmolive (India) Ltd and Red Fuse for
The Next Door Dentist
Watch Video | Credits
Bronze Winner
Tata Sky and Maxus India - Group M Media India Pvt Ltd. for
Tata Sky Everywhere TV: The Power of Real Time Marketing
Watch Video | CreditsChannel / Media Strategy
India – Mobile App
Any application that was created specifically for the mobile environment as part of an integrated mobile marketing strategy for the primary purpose of providing information, entertainment, productivity or utility while delivering an engaging customer experience.
Silver Winner
Dhoom Game (Game based on Dhoom Movie Franchise) and 99Games Online Private Limited for
Dhoom:3 The Game
Watch Video | CreditsBronze Winner
castrol India pvt ltd and Mindshare for
Appiness for the biker by the biker
Watch Video | CreditsChannel / Media Strategy
India – Mobile Website
Any website that was created specifically for the mobile environment to showcase a product, brand or service as part of an integrated mobile marketing strategy.
Gold Winner
Platinum Guild India Pvt Ltd and Maxus India - Group M Media India Pvt Ltd for
A Bridge from Indifference to Desire
Watch Video | CreditsSilver Winner
Asian Paints and Thmbstrk- Indigo Consulting for
Asian Paints Mobile Site
Watch Video | CreditsBronze Winner
Dabur India and Neo Ogilvy India for
Your Trusted Beauty Companion
Watch Video | CreditsEnabling Technologies
India – Innovation
Any mobile marketing campaign featuring new or groundbreaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution.
Gold Winner
Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. for
LiveTalk
Watch Video | CreditsSilver Winner
BCCL, Samsung, General Motors and TIMES INTERNET LTD for
ALIVE STUDIO
Watch Video | CreditsBronze Winner
World Health Organisation - India and Thmbstrk- Indigo Consulting for
Donate Your Caller Tune Campaign
Watch Video | CreditsEnabling Technologies
India – Location Based
Any mobile marketing campaign that uses location based services as the primary anchor of the campaign to connect with customers and deliver highly relevant, targeted messages at a time and place when a consumer is most likely to act on them.
Gold Winner
Colgate Palmolive (India) Ltd and Red Fuse for
The Next Door Dentist
Watch Video | CreditsSilver Winner
Adidas and AdNear for
Adidas "Battle Pack" FIFA audience targeting
Watch Video | CreditsEnabling Technologies
India – mCommerce
The processing of a commercial transaction on a mobile device or the "path to purchase" via mobile at traditional retail outlets. Submissions must demonstrate how you have effectively enabled transacting on a mobile device. Creative brief must include the programs that led to these transactions by customers; and/or demonstrate how you have taken customers on a path to purchase with a mobile marketing program that led to traditional retail (including web) transactions.
Industry Awards
India – Best Brand Experience in Mobile Rich Media
This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.
Gold Winner
Micromax and Interactive Avenues Pvt. Ltd. for
Your Canvas CAN be bigger!
Watch Video | CreditsSilver Winner
Vodafone and Maxus India - Group M Media India Pvt Ltd for
Vodafone Music Tambola
Watch Video | CreditsIndustry Awards
India – Most Engaging Mobile Creative
This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.
Silver Winner
Micromax and Interactive Avenues Pvt. Ltd. for
Your Canvas CAN be bigger!
Watch Video | CreditsBronze Winner
Vodafone and Maxus India - Group M Media India Pvt Ltd for
Vodafone Music Tambola
Watch Video | Credits2014 Smarties India Industry Award Winners
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Agency of the Year in Mobile
PHD India
Enabling Technology Company of the Year in Mobile
Nimbuzz
Marketer of the Year in Mobile
Hindustan Unilever
Bharatiya Janata Party (BJP)
Publisher/Media Company of the Year in Mobile
