Any mobile marketing campaign created with the primary objective of building brand awareness and establishing brand recognition by potential customers.
South Africa – Lead Generation / Direct Response / Conversion
Any campaign that demonstrates how the use of mobile marketing generated prospective customers for future engagement and sales or any campaign that reveals how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among your target audience.
Any mobile marketing campaign created with the objective of introducing a new product or service into the marketplace, delivering measurable success based on mobile platform.
Any campaign where mobile marketing was integrated as an indispensable part of a broader marketing mix (mobile, online and offline) and delivered against a core marketing objective.
(e.g. SMS, Apps Messaging, Long form codes and others) Any campaign featuring the use of mobile messaging tactics that drives and delivers against a core marketing objective.
Any marketing campaign specifically designed for and executed within the tablet environment that drives and delivers against a core marketing objective.
Any website that was created specifically for the mobile environment to showcase a product, brand or service as part of an integrated mobile marketing strategy.
Any mobile marketing campaign featuring new or groundbreaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution.
