Presenting The Smarties EMEA 2014 Winners

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iGaranti

EMEA Best In Show

Garanti Bank and Fjord, Design and Innovation from Accenture Interactive for

iGaranti

Credits

Just Released – The Smarties Trend Report

The MMA developed the Mobile Creative Framework which highlighted strategies behind the most effective mobile campaigns from 2013. Many of the same trends are now carried over into this year’s winners, but as the world of mobile has evolved, so have the more traditional strategies marketers have deployed to take advantage of the uniqueness of mobile.

View the Full Report

Marketing Strategy

EMEA – Brand Awareness

Any mobile marketing campaign created with the primary objective of building brand awareness and establishing brand recognition by potential customers.

Gold Winner

Catch Pink If You Can

Unilever / Elidor (Sunsilk) and Manajans / JWT for

Catch Pink If You Can

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Silver Winner

Bloomberg Hub at London City Airport

Bloomberg Hub and Bloomberg L.P. for

Bloomberg Hub at London City Airport

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Bronze Winner

Lifebuoy - ‘Help a Child Reach 5’

Lifebouy and Vserv Digital Services Pvt. Ltd for

Lifebuoy - ‘Help a Child Reach 5’

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Marketing Strategy

EMEA – Lead Generation / Direct Response / Conversion

Any campaign that demonstrates how the use of mobile marketing generated prospective customers for future engagement and sales or any campaign that reveals how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among your target audience.

Gold Winner

#LastSelfie

WWF DENMARK & WWF TURKEY and 41? 29! for

#LastSelfie

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Silver Winner

Vodafone Avantaj Cepte Mobile Loyalty Platform

Vodafone Turkey and Ketchup Agency & Amvg for

Vodafone Avantaj Cepte Mobile Loyalty Platform

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Bronze Winner

Akbank Zero Gravity Mobile Campaign

Akbank and Mr. Lama Studios for

Akbank Zero Gravity Mobile Campaign

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Marketing Strategy

EMEA – Product / Services Launch

Any mobile marketing campaign created with the objective of introducing a new product or service into the marketplace, delivering measurable success based on mobile platform.

Gold Winner

iGaranti

Garanti Bank and Fjord, Design and Innovation from Accenture Interactive for

iGaranti

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Silver Winner

Samsung Galaxy S5

Samsung/ Samsung Galaxy S5 and InMobi and Starcom Mediavest Group for

Samsung Galaxy S5

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Marketing Strategy

EMEA – Social Impact / Not For Profit

Any mobile marketing campaign created and executed for a not-for-profit organization or government agency for public service purposes and/or to drive social change.

Gold Winner

#LastSelfie

WWF DENMARK & WWF TURKEY and 41? 29! for

#LastSelfie

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Channel / Media Strategy

EMEA – Cross Media Integration

Any campaign where mobile marketing was integrated as an indispensable part of a broader marketing mix (mobile, online and offline) and delivered against a core marketing objective.

Gold Winner

Boxer Super Shopper Show

Boxer Superstores and Mobitainment for

Boxer Super Shopper Show

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Silver Winner

Catch Pink If You Can

Unilever / Elidor (Sunsilk) and Manajans / JWT for

Catch Pink If You Can

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Bronze Winner

Akbank Zero Gravity Mobile Campaign

Akbank and Mr. Lama Studios for

Akbank Zero Gravity Mobile Campaign

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Channel / Media Strategy

EMEA – Messaging

(e.g. SMS, Apps Messaging, Long form codes and others) Any campaign featuring the use of mobile messaging tactics that drives and delivers against a core marketing objective.

Silver Winner

Ben & Jerry's Core Tour 2013

Unilever Deutschland GmbH / Ben & Jerry's and Mindshare for

Ben & Jerry's Core Tour 2013

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Channel / Media Strategy

EMEA – Mobile App

Any application that was created specifically for the mobile environment as part of an integrated mobile marketing strategy for the primary purpose of providing information, entertainment, productivity or utility while delivering an engaging customer experience.

Gold Winner

iGaranti

Garanti Bank and Fjord, Design and Innovation from Accenture Interactive for

iGaranti

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Channel / Media Strategy

EMEA – Mobile Website

Any website that was created specifically for the mobile environment to showcase a product, brand or service as part of an integrated mobile marketing strategy.

Silver Winner

Nimbletank Mobile Site

Nimbletank and Nimbletank for

Nimbletank Mobile Site

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Enabling Technologies

EMEA – Innovation

Any mobile marketing campaign featuring new or groundbreaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution.

Gold Winner

iGaranti

Garanti Bank and Fjord, Design and Innovation from Accenture Interactive for

iGaranti

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Silver Winner

Duracell's Seamless Targeting

P&G and Mediacom + mobilike for

Duracell's Seamless Targeting

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Bronze Winner

Samsung Galaxy S5

Samsung/ Samsung Galaxy S5 and InMobi and Starcom Mediavest Group for

Samsung Galaxy S5

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Enabling Technologies

EMEA – Location Based

Any mobile marketing campaign that uses location based services as the primary anchor of the campaign to connect with customers and deliver highly relevant, targeted messages at a time and place when a consumer is most likely to act on them.

Gold Winner

Ben & Jerry's Core Tour 2013

Unilever Deutschland GmbH / Ben & Jerry's and Mindshare for

Ben & Jerry's Core Tour 2013

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Silver Winner

Café Zero + Waze

Café Zero - Unilever and Mindshare Italy for

Café Zero + Waze

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Enabling Technologies

EMEA – Video / Rich Media

Any marketing campaign that demonstrates how the use of mobile video and/or rich media technologies in a mobile environment increased the customer experience and engagement with the brand.

Gold Winner

Ford Tourneo Courier

Ford and mobilike + Ontarget for

Ford Tourneo Courier

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Silver Winner

Yandex.Navi Campaign Maxus & MoveZ Rich Media January 2014

Yandex.Turkey and Maxus Turkey for

Yandex.Navi Campaign Maxus & MoveZ Rich Media January 2014

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