Presenting The Smarties LATAM 2014 Winners
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LATAM Best In Show
Heineken and PorQueNão? for
Heineken Delegates
Credits
Vinicius Porto De Oliveira, Head of Business, PorQueNao?
Igor Saraiva, Creative Director, PorQueNao?
Marcelo Douek, Head of Business, Lukso
Renata Blay, Marketing Coordinator, Heineken
Daniela Gavranic Cachich, Marketing VP, Heineken
Bernardo Spielmann, Brand Director, Heineken
Renne Bertran, Consumer & Market Intelligence Manager, Heineken
Chiara Martini, Midia Manager, Heineken
Andrea Rubim, Owned & Earned Media Specialist, Heineken
Just Released – The Smarties Trend Report
The MMA developed the Mobile Creative Framework which highlighted strategies behind the most effective mobile campaigns from 2013. Many of the same trends are now carried over into this year’s winners, but as the world of mobile has evolved, so have the more traditional strategies marketers have deployed to take advantage of the uniqueness of mobile.
