Allyson Dietz leads Product Marketing for Unified Analytics at Neustar, a TransUnion company. She is responsible for defining the positioning for the company’s Marketing Mix Modeling and Multitouch Attribution solutions and tying the benefits of those to our client’s most pressing needs. Prior to Neustar, Allyson drove product strategy and innovation planning at Numerator to support pricing, promotion, ecommerce, and advertising intelligence platforms. She began her career at Nielsen, advising global CPG and retail clients through foundational understanding of consumers & shoppers, identifying white space opportunities, improving innovation strategies, and optimizing their advertising dollars. Throughout her tenure, she has had the opportunity to guide incredible organizations such as Unilever, Coca-Cola, KraftHeinz, RB, and Walmart. Allyson has a Bachelor’s degree from Miami University in Ohio and an MBA from Kellogg at Northwestern University.