George Wu leads Marketing Measurement for AT&T, leveraging MMM and MTA to drive insights and inform marketing allocation for AT&T’s consumer businesses. George’s team focuses on providing insights on marketing performance, consumer behavior, brand equity, budget planning and optimization. George joined AT&T in 2019 after more than a decade at Nielsen and (m)Phasize, Publicis’s boutique MMM modeling agency.

On the agency side, George has lead marketing analytics engagements in a diverse set of industries, from CPG to Telecom, Retail, Pharma, Automotive, Tech, Software, Gaming across five continents, leading data, modeling, and consulting teams.

George graduated from The Wharton School at the University of Pennsylvania, with degrees in Economics, International Studies, Marketing, and Statistics.