Amit Thakur | MMA Global

Amit Thakur

Amit Thakur
Managing Partner

Amit, a respected figure in the Vietnam media industry, has called Ho Chi Minh City his home for over half a decade. As the Managing Partner of Wavemaker Vietnam, he brings his extensive experience and expertise to the table, driving success for his clients and team members alike. Prior to this role, Amit led Unilever business at Mindshare, solidifying his reputation as a well-known figure in the industry.
With an education spanning two countries and professional working experience in four, including APAC and the Middle East, Amit has gained valuable insights into diverse media landscapes and cultural differences. Over the course of his 20-year career, he has led businesses for marketing giants such as Unilever, Nestle, and KCL at Mindshare across markets in India, Indonesia, Malaysia, and Vietnam in SEA.
Amit's approach to leadership centers around "People First, Better Results," which has allowed him to lead large teams across various functions to achieve a unified goal. He has established media practices as Head of Media for Tata's food portfolio and managed leading biscuits and confectionary brands as Brand Manager, demonstrating his expertise in consumer understanding with data at the center.
Amit's innovative approach to brand building has earned him recognition in global and local forums such as WARC, MMA, M&M, Smarties, and more. His focus on consumer insight and tech partnerships has resulted in award-winning campaigns that have made a significant impact on the industry. 
At this stage of his career, he is driven by mentoring young talent and focused on creating future leaders with not just the right skills but also the right attitude, prepared to face the challenges of the new world ecosystem.
Overall, Amit's specialties lie in media planning and buying, consumer understanding with data at the center, and agency management by driving healthy P&L.