Ricardo Barrueta | MMA
Ricardo Barrueta
Managing Director

Ricardo has 25 years of experience in the market intelligence industry, accumulated after studying the Bachelor's degree in Actuarial Sciences and an Executive Diploma in Applied Statistics at the Instituto Tecnológico Autónomo de México (ITAM).​

He currently leads GfK in Mexico, a leading company focused on turning market and user experience research in smart business decisions. During most of his professional career he has been in leading positions at multinational companies in the field of market intelligence.