The SMARTIES™ DACH Awards, part of the globally renowned SMARTIES™ program, is extending the deadline for submissions to October 14th, 2024. The awards recognize the most innovative and effective marketing campaigns across Germany, Austria, and Switzerland and celebrate groundbreaking creativity and impactful strategies that drive business results.

Daniel Jäger, Head of Group Media at Deutsche Telekom and SMARTIES™ DACH Awards Jury Chair, expressed his excitement: "Following the very successful launch of the MMA in Germany last year, we are delighted that we are also opening up to Austria and Switzerland in 2024. Furthermore, we are introducing our categories for 2024, being even more innovative, creative, and effective. Think your campaign is a stunning piece of work? Submit it."

The prestigious awards will be presented under MMA DACH’s leadership and featurea forum that will bring together top marketers and industry leaders. This platform will facilitate in-depth discussions on the latest trends, future innovations, and transformative business strategies, setting the benchmark for marketing excellence.

Joining Daniel are Nina Brit Brando, CEO at Carat; Katja Brandt, CEO at Mindshare DACH; Maren Seitz, Head of DACH at Analytic Partners; Anna Keller, Marketing Director at Bayer Vital GmbH, Consumer Health; Sebastian Grebasch,Mobile Growth Lead at Google; Yulia Kalner, Head of Creative and Media at Kantar; Henrik Ihlo, Director, LinkedIn Marketing Solutions DACH at LinkedIn; Gerald Schlögl, Managing Director Miles & More VP Loyalty at Lufthansa Group; Jan Heumüller, Managing Director Central Europe at Ogury; Beate Rosenthal, Partner Global Consumer & Health Platform at Roland Berger; Denise Mancinone, Managing Director DACH at Snap; Marc Alexander Schüling, Executive Director Strategy & Consulting at Track; Jochanan Senf, GM Nutrition DACH at Unilever; Stefanie Tannrath, CEO at Universal McCann; Frank Olma, Executive Creative Director at WPP-Essencemedia; Jan Gräwen, Managing Director at YOC; Benjamin Schoderer, Head of Digital Marketing & CRM Diabetes Care at Abbott; Giuseppe Fiordispina, CMO at Cupra/Seat; Dr. Peter Petermann, Head of Strategy at INGO; Andrea Koch, Managing Director at MediaPlus; Sabine Kuckuck, Managing Director at Thjnk; Julius Winter, Executive Creative Consultant at TikTok; Hilal Eksel Merter, Global Head of Brand Marketing Consumer Products at BSH; Gregor Feisal, Managing Director at Wawemaker, CMO at DocMorris; and Patrick Swientek, Director Media, Digital & Business Development DACH at Danone. 

SMARTIES™ COACH GPT, Al-Powered Mentor for the MMA SMARTIES Awards!

Elvin Altun Noyan, MMA Germany Country Director, ‘ To make the submission process even smoother, we are proud to present SMARTIES™ COACH GPT. Developed by our MMA team, this AI-powered assistant even snagged the “Digital Marketing Trade Association of the Year” and “Best Campaign Manager Support Solution 2024” awards at the “Innovation in Business The Developer Awards 2024. “It is here to guide you through each step of the submission process. Whether you’re unsure which category suits your project, need tips to make your entry stand out, or want inspiration from past winners, SMARTIES™ COACH GPT has got you covered.’

For more information on the submission process, visit the official SMARTIES™ DACH Awards website. Let's celebrate the creativity, strategy, and innovation that drive our industry forward!