Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries | MMA Global
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  4. Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries
  2. Resources
  3. Case Studies
  4. Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

October 18, 2013
Fujitsu Mobile Campaign
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries. 
  • Mobile campaign: 3 weeks, 2 languages, 6 countries
  • Over 15 million impressions on Google Display Network, 100,000 pageviews
  • 10% interaction rate, average dwell time of 70 seconds
  • A third of the costs of setting up your own mobile website
“We were pleasantly surprised and extremely satisfied with the campaign's high interaction rate and long dwell time.”
– Norman Grüger, Senior Marketing Consultant Online, Fujitsu Technology Solutions GmbH
 
PDF(s): 
PDF icon Case Study- Fujitsu 2013 (DE-EN).pdf