As the mobile ecosystem becomes more complex, advertisement marketers are focusing on targeted marketing to customers to maximize the impact of advertising. The advertising paradigm is shifting from the web2.0 to the web3.0 generation pursuing a customized and context-aware advertisement service for each consumer in this cloud computing era.
Traditional marketing and advertising are being disrupted — being asked to transform and take on the responsibility to drive broader enterprise growth. To rise to this challenge, marketing organisations must acquire a larger skill set and better understand the diverse and rapidly changing business models that are emerging.
The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be -
1. Agile
2. Customer-centric
3.. Technology-enabled
Join leading industry market leaders and brand custodians as they dive into four key areas:
· Relevance of First-Party Data in post COVID scenario.
· Do you expect Digital Spending to increase post-COVID.
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.
Thursday, May 28, 2020 - 11:30pm ICT to Friday, May 29, 2020 - 12:30am ICT
Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.
Monday, May 25, 2020 - 11:00pm ICT to Tuesday, May 26, 2020 - 12:00am ICT
Vietnam has been one of Asia’s fastest-growing economies in recent years. However, the continued spread of the coronavirus pandemic has posed a major challenge for the country’s economic growth, leading consumers and businesses to take a range of measures to manage the fallout. To overcome these unique challenges, we’ve put together some useful resources to help you get insights into how customer and business sentiment are adjusting their approaches to maintain a balance.
Join us for the webinar and learn about Vietnamese businesses and consumers in the pandemic affected 2020!
