Dave Yang | MMA Global

Dave Yang

Dave Yang
Regional Head of Brand Engagement, GrabAds
Grab

Based in Singapore, Dave leads a regional cross-functional team to create value for GrabAds’ customers, working closely with them to design hyper-personalised experiences for consumers across Southeast Asia. He is also responsible for building and establishing relationships with advertisers and agencies, end-to-end campaign performance, as well as sourcing and driving new revenue sources for GrabAds.An established industry veteran with 15 years of sales management experience, Dave has an impressive track record in scaling business, driving product innovation, and building teams across 8 different global markets.Prior to joining Grab, Dave was based in Los Angeles, United States, where he led community discussion site Reddit’s business in the South West Region. He was also the founding member of Snapchat’s commercial team where he was heavily involved in the launch and drove the adoption of several ad products including Vertical Video Ads, Branded Geofilters and Branded Lenses.Among Dave’s other career highlights include being a founding member of Facebook’s business in Asia Pacific, where he drove the doubling of the technology giant’s revenue quarter on quarter during his tenure there. Prior to this, Dave also drove the sales function at Friendster, one of the world’s first social networking sites.Dave holds a Bachelor of Business Administration from the Colorado State University, and an EMBA in International business from University of Carolina, Los Angeles.