Mobile means more to today’s auto brand than ever before because of location data’s ability to provide insight into the true customer journey. Innovative brands are embracing location data as a versatile building block for insights on which effective, holistic marketing decisions are made. One of those innovators is leading auto manufacturers, Volvo. Join us for a discussion about location’s growing role as business enabler, as well as insight into how the data is changing the way one leading auto brand views success.
The “Endless Aisle” is coming. So much of brand marketing has been decided by the physical structure of an actual in-store aisle, but as tomorrow’s shoppers look to locate and buy from anywhere, at any time, marketers will need to deliver the Endless Aisle: highly personalized, extremely customized and seemingly frictionless. This session will discuss how innovative brands have extended the existing aisle to engage customers outside the store and drive purchase, how future shoppers will behave, and a peak into the innovative new technologies and digital overlays that will power the next generation of in-store experiences.
Join Dan Silver, Sr. Director of Sales Marketing at xAd, for a round table on a new buying model for the offline world.
Join Lisa Peterson, VP, Business Development at Teralytics for a roundtable discussing how marketers can gain access to new, highly accurate profiles about the digital and physical journeys of their consumers. Topics will include:
With the ubiquity of mobile devices and the fact that more than 92% of consumer spending still happens in the real world, brands face a new paradigm when it comes to location data and what it means for consumer strategies. Join this exciting discussion to hear and share strategies for capitalizing on location data at every level: from media targeting to content creation to app engagement and visit attribution.
Topics discussed will include:
The consumer’s shift from intent to purchase can occur anytime and anywhere. Location based campaigns allows brands to create brand experiences that are relevant and targeted. In this session, Joey Martin, Director, Promotional Marketing at Choice Hotels International will share how location marketing is used to engage consumers, drive loyalty and traffic to their various properties.
Influencer marketing opens a new channel for brands to connect with consumers more directly and organically. Location makes the brand marketing experience more personal. When combined, brands have a unique opportunity to drive brand awareness and sales in specific geographic areas. Through case study examples, Dontae Mears, Senior Performance & Tech Manager, Influencer Media at VaynerMedia will share how a spirits and CPG brand uses both influencer and location marketing to increase sales or create awareness in a new market.
Imagine growing up in a world where all you knew was technology? For Gen Z, a mobile-first, always-connected world is a reality.
In this hand-picked panel, you’ll hear from a diverse group of teens about what motivates them, what shapes their behaviors and what they aspire to be in the future.
Meet Anisha! She is a 13-year-old who lives in New York City. Her favorite emoji is because she is always happy and likes to have fun.
Meet Georgia! She is a 13-year-old who lives in New York City. The best represents her because she is always laughing with friends.
Meet Faviel! He is a 13-year-old who lives in Brooklyn, NY. The emoji that best represents him is because he’s always laughing and likes to tell jokes, too.
Meet Gray! He is a 12-year-old who lives in Chatham, NJ. The emoji that best represents him is .
Meet Alyssa! She is a 16-year-old who lives in New York City. While Alyssa has so many favorite emojis, the one that describes her the best and that she uses the most is because she is always the one to make her friends and family laugh.
Meet Jake! He is a 17-year-old who lives in Marlboro, NJ. The emoji that best represents him is because he considers himself a very observant and analytical fellow, while still having the humor to acknowledge that this emoji is more comical than intellectual.
Meet Julia! She is a 12-year-old who lives in Stamford, CT. The emoji that best represents her is because she is someone who loves to laugh.
