Venue: Taj Santacruz, Mumbai
Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.
Left-brained marketer vs. right-brained marketer is the common debate in marketing but here at Unplugged, we want to move the ‘vs’ to intelligent conversations & insightful - often fun - discussions between our top category shortlisted at SMARTIES India and our facilitator. Between showcasing the secret sauce behind their campaigns, these nominees will talk about marketing channels, data, and analytics.
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Focussing on what the winning campaigns have done right; to further understand the strategies behind the brand’s media planning and content customization. Let’s deep dive into the golden trio of Brands, Media and Content! Let’s see what’s in trend and what’s here to stay!
Attention is the heart of advertising – after all, what good is an ad creative if it doesn’t engage and mobilize its intended audience? And given the speed of digital culture and the variety of content and advertising experiences consumers encounter each day, capturing meaningful attention is increasingly challenging.In this session, we will discuss how attention can be measured and show its role in driving advertising outcomes.
For the last decade or so, marketers have often been divided into two camps – right-brained and left-brained, and this has often even led to debates. For this edition of SMARTIES Unplugged, we thought of moving this debate to an insightful and even gamified conversation. Shortlisters from top categories at SMARTIES India will come together and talk about their campaigns, insights, and behind-the-scenes sneak peeks.
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This interactive discourse will feature notable representatives from Airtel, Madison World, and Hiveminds, who will share their triumphant tales of leveraging deterministic segments using AudiencePro to accomplish top, mid, or bottom-funnel campaign objectives and obtain exceptional outcomes. Let's learn together & bid farewell to probabilistic segmentation!
In today’s VUCA digital world, the blistering pace of change has created increasing challenges for marketers to create brand differentiation and to forge deeper connections with their consumers. Hitherto relegated to the ‘jingle’ or ‘sonic sting’, the use of music has rapidly evolved into the designing of holistic sonic identities for brands, adding a powerful ‘emotive’ dimension to complement the more ‘cognitive’ impact of a visual identity. Rajeev Raja, Founder & Soundsmith, BrandMusiq takes us through the challenges of creating the Mastercard Sonic Brand, sharing a fascinating insight into how modern brands can use a sonic identity, not just for brand recognition, but also to enhance brand immersion and experience.
Unlock the power of authentic conversations in online communities by building an army of evangelists who advocate for your brand and amplify its impact. Additionally, discover the proprietary, AI-driven MarTech innovations that help transform consumer insights into actionable strategies that inform your marketing and growth plans.
SMARTIES every year does push the envelope as far as the future of marketing excellence, this year being no different hence the intent is to talk about the elephant in the room and elicit views from our industry experts on the future of marketing excellence on the back of ever evolving trends and technologies that all marketers need to harness and leverage upon.
