TEADS REVELA DATA CLAVE SOBRE LA MEDICIÓN DE LA ATENCIÓN EN MÁS DE 500 CAMPAÑAS GLOBALES QUE SUMAN MÁS DE 120 AÑOS DE ATENCIÓN DE LOS CONSUMIDORES
El Programa de Atención de Teads, próximo a cumplir su primer aniversario, recopiló insights que comprendieron 20 países, 120 anunciantes y más de 2.500 MM de impresiones medidas, brindando conocimiento y aprendizajes clave que impulsan la evolución de la Atención.
The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research
New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.
Among the key findings in The Year of Change In Digital Marketing report include:
Uncertainty Abounds:
50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.
The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.
Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.
Presentation Deck: If you'd like to download the complete webinar deck, click here.
As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.
Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing
The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.
The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?
Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.
We will discuss some important questions:
- How do we instill a culture of learning in the org?
- How do we determine the areas we need to upskill in?
Building conversations on a positive thematic of how we enter and thrive in the new world post Covid-19. Now, more than ever, every business must have a robust presence in order to compete. Whether this means Digital footprint, reputation management, communications or a combination of them, businesses need to explore every available opportunity to reach their current and potential customers.
