The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.

The Generative AI Revolution is Happening Now.

In today’s rapidly changing digital landscape, brands—and the marketers they employ— are constantly looking for new ways to create better experiences for their customers. In turn, they must out-compete their competitors in a crowded marketplace. For years, AI has been heralded as the next big thing in marketing, but use cases were limited. What’s more, technology thus far hasn’t been able to alter a marketer’s day-to-day workflow in a meaningful or fundamental way.