Orange awards RAZZ™ "Best Entertainment Product"
RAZZ honored at Orange Code Camp in Opio, France.

San Francisco, CA - January 3rd, 2006 - Phonebites, Inc., a global publisher of entertainment software for mobile phones, announced today that the Company's RAZZ software has been awarded "Best Entertainment Product" at the Orange Code Camp in Opio, France. The RAZZ is a unique audio distribution channel that provides mobile phone users with the ability to insert sound clips into live conversations, voicemail and outgoing messages. Orange is one of the world's largest mobile operators with operations in 17 countries and over 56M subscribers. This award from Orange recognizes Phonebites' commitment to drive innovation in mobile entertainment.

"Phonebites is a fun and innovative company and RAZZ is fun technology that everyone on the judging panel thoroughly enjoyed and was fascinated by," said Steve Glagow, Director of Orange Partner and Operations. "Additionally, we have 17 countries in our operations, all with cultural differences, so Phonebites' ability to quickly localize their RAZZ sound packs is critical for Orange."

"We are honored to take home this prestigious award," said Jeff Malkin, Phonebites CEO. "Three years ago, we had a concept for interactive audio. Today, Orange has confirmed that RAZZ is one of the most exciting new content platforms in mobile entertainment."

Industry pundits consider the RAZZ to be the next hot category in the exploding mobile entertainment market. Ringtones were the catalyst and have quickly developed into a $4B industry. Next came ringbacks and they too are enjoying immediate and explosive growth. Now the RAZZ has raised the bar to an entirely new level. Designed as an interactive audio publishing platform, the RAZZ enables content owners to monetize their branded assets, provides mobile operators with a compelling new product offering and gives consumers a new fun application to enhance their voice communications.

ABOUT PHONEBITES, INC.
Based in San Francisco, California, Phonebites, Inc. is a global publisher of entertainment software and services for mobile phones. Its proprietary mobile audio distribution channel, the RAZZ™, offers content providers new revenue streams, while giving consumers the ability to mix their favorite audio content into their phone conversations. For more information on Phonebites’ products and services, visit www.phonebites.com.

Media Contact:
Steve Haney, VP of Marketing
Phonebites, Inc.
[email protected]
+1 415-692-0953

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dynetic's emoveo UAP™ platform hits the 2500 worldwide supported mobile devices barrier!<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

20.12.2005-The emoveo UAP™ Platform supports more than 2500 mobile devices worldwide today! emoveo UAP™ enables businesses to provide their mobile applications on a global scale and eases the access to the international telecommunication data markets which are to grow rapidly within the next 5 years. "The mobile Internet is the mobile media trend of the next years to come", says Michael Neidhoefer, managing director of dynetic. "We see dramatic increases in traffic on our mobile Internet systems. With emoveo UAP™ our customers are able to provide seamless mobile applications working on all mobile devices and standards. With this concept we are able to reduce cost for our customers in development and maintenance of mobile services highly."

dynetic launches emoveo UAP™ vertical industry solutions for music labels, TV-stations, MVNOs and more<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

29.12.2005-dynetic launches new emoveo UAP™ solution packages which are tailored for businesses in special industry sectors that are planning to enter the mobile space. "We have add a complete range of end-to-end vertical solutions to our existing product portfolio", says Michael Neidhoefer, Managing Director of dynetic. "With these solutions our customers receive a complete software and services package, optimally designed for their needs which enables them for mobile in no-time."

emoveo UAP™ industry solutions are available for television, cable & TV companies, the music industry, MNOs and MVNOs, search engine providers, mobile marketing & advertising companies, software companies, service providers, mobile application developers as well as content owners & distributors.

For example TV companies receive a mobile video platform with all facilities to reuse existing TV or produce new mobile video content and deliver it to thousands of phones worldwide as stream or downloads. MNOs and MVNOs can use one complete solution to manage, deliver and bill their content to their customers. Music companies can expand their business of music downloads to a huge market of mp3-capable phones. Software and service providers open their applications and software for the mobile world.

INTERSCOPE RECORDS AND UNIVERSAL MUSIC MOBILE APPLAUD EMINEM'S "CURTAIN CALL" <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

LOS ANGELES, CA, December 21, 2005 - Interscope Records and Universal Music Mobile, a division of Universal Music Group, the world's leading music company, have created a comprehensive mobile music campaign surrounding the global release of "Curtain Call," the new greatest hits package from multi-platinum selling, chart-topping superstar, Eminem.

In conjunction with Interscope Records, Universal Music Mobile has launched the following mobile initiatives to support the artist's new release, which was #1 in sales (according to Soundscan) in its first week, selling well over 440,000 units in the US alone.

Exclusive Mobile Personalization Products: Voicetones, Ringbacks, Wallpapers and never before released Mastertones will be displayed in featured positions across all US wireless operator partners, including Sprint Nextel, Cingular Wireless, Verizon Wireless, T-Mobile, Boost Mobile, Virgin Mobile and AMP'd Mobile as well as local mobile service providers around the world;

Global Television Marketing Campaign: Large-scale television marketing campaign featuring an exclusive mobile music television commercial created by Interscope Records and powered by mobile content retailer 9 Squared's subscription service "The Mob." The spot has been customized for global markets by Universal Music Mobile on a world-wide basis and will be aired domestically on networks such as MTV, BET and VH1;

Exclusive Content Only Available Online: A globally accessible website powered by Universal Music Mobile and mobile content retailer Moderati in the US, and by Universal Music Mobile International outside of the US, features Mastertones, Wallpapers and Exclusive Explicit Eminem Voicetones not available anywhere else. The site can be found at www.eminem.com/mobile.

Gift Eminem Tones To Friends: Mobile consumers may for the first time also "gift" Mastertones to a friend by visiting www.eminem.com/mobile or by text messaging keywords to the Eminem SMS code 63422. For example, text the keyword "EMGIFT10" to 63422 to send Eminem's hit Mastertone "My Name Is" to a friend. The "gifting" application is powered by Telescope, Inc. and 9 Squared;

About Universal Music Group Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.

Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

Reno-Tahoe Takes Advantage of Text Messaging to Connect with Visitors

Visitors to Reno Tahoe, America’s Adventure Place Can Now Receive Current Information on Snow and Road Conditions and Participate In Promotions – All from Their Mobile Phones<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Reno, NV- Reno-Tahoe, America’s Adventure Place is establishing and enhancing relationships with destination visitors through SMS text messaging. Those traveling to the area now have the opportunity to receive snow and road conditions and enter to win valuable vacation giveaways all from their mobile phones. Anyone interested in taking advantage of Reno-Tahoe text messaging can choose the type of messages they want to receive and opt-out at any time.

The Reno Sparks Convention & Visitors Authority (RSCVA) is interacting with visitors in two different ways. Adventure commercials, which are being shown primarily in the San Francisco Bay Area, invite travelers to text “WIN” to RTAAP (Reno Tahoe America’s Adventure Place) or 78227 to be entered into valuable vacation giveaways. Additionally, visitors to the website www.VisitRenoTahoe.com can customize the type of mobile notifications they wish to receive.

“Text messaging is a tool that we can use to further enhance the level of service we provide visitors to the Reno-Tahoe area,” said Deanna Ashby, executive marketing director for the RSCVA. “With the exception of outbound calls, which tend to be expensive and intrusive, SMS generally has the best chance among all channels of reaching customers instantly, regardless of location, and with the best of all possibilities for immediate response.”

Throughout the year the Reno-Tahoe area maintains a full schedule with events occurring almost constantly. Coupled with the fact that it is well-known destination for skiers, golfers, gamblers and adventure seekers, means Reno-Tahoe attracts a wide array of visitor types with varying interests and preferences for how they receive information.  Mobile communication is an excellent form of customer service for those that are comfortable obtaining information outside of the more traditional modes of communication such as email, web, voice and print.

Mobile Communication for Travelers on the Go
“Mobile text messaging is especially useful for regional travelers who come to the Reno-Tahoe area in search of adventure,” said Lynnette Bellin, Internet Marketing Manager for the RSCVA.  They are not the type of visitor that spends their vacation sitting around surfing the web, watching television, or reading travel brochures. They are constantly on the go with no single reliable conduit for information and communication except for their mobile devices.”

Many travelers do exhaustive online research before they go on a trip because they want to make the most of their vacation. The problem is once they arrive at their destination it becomes much more difficult to take advantage of timely information. “The ability to sign up for text messaging services on our website extends and enhances its primary purpose, which is to serve as a source of information for visitors to the Reno-Tahoe area,” said Bellin. “Combined with our regular monthly email newsletters, adventurers who want to take advantage of the best conditions and the best deals in Reno-Tahoe have every opportunity to stay informed.”

Communication Provider
The RSCVA multimodal campaign and text messaging was developed by Twelve Horses. In addition to strategic and creative web services, Twelve Horses helps America’s Adventure Place forge more direct customer connections and brand loyalty through multimodal messaging.

Text messaging is quickly becoming a widely used channel of communication with more than 165 million Americans now using mobile phones capable of sending and receiving SMS messages. MessageMaker^TM, Twelve Horses’ integrated web-based messaging platform, enables dynamic electronic communications via email, fax, voice and mobile text (SMS) with consolidated tracking, reporting and permission management. For more information visit www.twelvehorses.com.

About Reno-Sparks Convention and Visitors Authority (RSCVA)
The Reno-Sparks Convention & Visitors Authority was established in 1959 as the Washoe County Fair and Recreation Board. The RSCVA acts as a marketing organization for the county to promote convention and tourism business. For more information about the RSCVA, or to sign up for text messaging, logon to www.VisitRenoTahoe.com.  Standard text messaging rates apply.

CBS Partners with GoldPocket Wireless on Mobile Campaign for “Big Brother 6”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

GoldPocket Wireless’s mobile technology platform powers second “America’s Choice” vote on Thursday, August 25

Los Angeles, CA  – GoldPocket Wireless, the leader in mobile technologies for entertainment and media companies, is powering a fully integrated mobile campaign for the latest installment of CBS’s hit reality show, “Big Brother.”  Featuring both text messaging-based voting and downloadable wireless applications related to the show, the aptly named “America’s Choice” campaign allows wireless subscribers to participate in events that will, undoubtedly, alter the final outcome of the show…namely who walks home with the $500,000 prize.

The latest America’s Choice vote will be announced by host Julie Chen during the Thursday, August 25 broadcast of “Big Brother” (8:00-9:00 PM ET/PT).  Viewers will be informed of the outcome of the vote on the Tuesday, August 30 episode (9:00-10:00 PM ET/PT).

“With the America’s Choice campaign, CBS is breaking new ground in integrating mobile applications into live programming,” said Cyriac Roeding, Vice President of Wireless at CBS Television/Digital Media. “We knew we needed a trusted partner to enable a campaign of this magnitude.  GoldPocket Wireless has both the technology solutions and the distribution channels in place to deliver an exciting and innovative experience for our viewers.”

GoldPocket Wireless provides both the direct connections to the major wireless carriers and the content management platform underlying the campaign. Positioning itself at the forefront of off-deck mobile content distribution, CBS is also utilizing GoldPocket Wireless’s WAP push technology to sell viewers exclusive mobile content tied to the show. Through GoldPocket Wireless’s premium billing integrations with carriers, CBS is able to deliver its viewers a seamless mobile experience; both the $0.49 charge per SMS-based vote and the $1.99 charge for show-related content appear on users’ regular wireless bill.  Consumers are fully informed on air and in the text messages of any charges before and while they use the wireless services.

“CBS is in a unique position to help drive this industry forward,” added Stephen Leonard, President of GoldPocket Wireless, “and we are delighted to be part of their ground-breaking initiative. The America’s Choice campaign makes creative use of the GoldPocket Wireless platform, featuring premium SMS, WAP push content, and carrier billing integration.”

The first America’s Choice vote, announced on the August 4, 2005, episode of “Big Brother,” generated over 500,000 text messages from viewers voting via their wireless phones to bring one of three previously evicted candidates back to the house.  With an overwhelming 82% of the vote, Kaysar was brought back into the house for a short-lived return; he was evicted a second time by a majority of the houseguests the following week.

Britvic Brands Go Mobile with Enpocket

Enpocket named as exclusive mobile partner for brands including Pepsi and 7Up

January 9, 2006- Boston,  Britvic, one of the leading soft drinks companies in the UK, has chosen Enpocket as its exclusive mobile marketing provider.  Enpocket, the global mobile media company, will deliver all mobile related campaigns for Britvic across 15 brands, and act as the central mobile partner for its roster of retained marketing agencies.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Britvic has a stable of brands including Pepsi, 7UP, Tango, Robinsons, J₂O and the Britvic brand itself.  Agencies that work with Britvic above and below the line can now incorporate innovative mobile elements into campaigns using Enpocket.

The Enpocket Marketing Engine, the world’s most widely used mobile marketing software, will be used to deliver campaigns and centrally manage Britvic’s database of mobile opt-ins and consumer preferences.  The Engine is used by successful mobile marketers including Vodafone, Sprint, MasterCard and Chrysalis.

“Mobile plays a big part in our consumers’ lives. To take our mobile strategy to the next level, it was key to consolidate all activity into one leading provider,” said Daniel Conti, New Media Manager, Britvic  “Enpocket was selected as our mobile marketing partner after a rigorous selection process because of their extensive experience with richer mobile marketing and their proven mobile campaign management technology.”

Enpocket will create and deliver MMS, SMS and mobile internet site promotions for deeper brand-to-consumer engagement.  Britvic can also draw upon Enpocket’s ability to develop mobile community applications that enable clients to foster consumer-to-consumer relationships around their brands.

“Britvic has been a mobile marketing pioneer from the start.  The win is testament to the strength of our technology and delivery team.  It underlines the fact that leading brands are taking a more rigorous, holistic approach to making mobile a core part of the marketing mix,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO, Enpocket.”

About Britvic
Britvic is one of the two leading soft drinks businesses in Great Britain. The Company is the largest supplier of still soft drinks, the faster growing category in the soft drinks market, the number two supplier of carbonates and enjoys the right of first refusal of all new carbonated drinks developed by PepsiCo for distribution in Great Britain.

Britvic’s broad portfolio of leading brands includes established names with high brand

recognition such as Robinsons and Tango and highly successful innovations such as J2O and Robinsons Fruit Shoot.  Included within the portfolio are the Pepsi and 7UP brands, which Britvic produces, markets, sells and distributes under its exclusive appointment from PepsiCo. This brand and product portfolio enables Britvic to target and satisfy a wide range of consumer demands in all the major soft drinks categories, via all available routes to market.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.

For press inquiries please contact:
Enpocket
Europe and Asia: Hugh Mark, Enpocket, +44 (0)20 7404 2190, [email protected]
US: Valerie Christopherson, Global Results Communications, +1 949 306 6476, [email protected]
Britvic
Judith Mann, Britvic, 01245 504093, [email protected]      

ipsh!, Omnicom Group’s mobile agency, blends underground art, cell phones, and commerce with launch of mStore for START SOMA Gallery<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

San Francisco  –  ipsh!, the U.S. mobile phone marketing leader announced its new mStore for START SOMA, a San Francisco art gallery for emerging visual artists.  Powered by ipsh!, START MOBILE will be the first gallery to sell new art for cell phones, transforming the devices into pocket galleries.

The ipsh! mStore is a mobile storefront that enables companies to display, promote and sell any type of mobile content, including wallpapers, ringtones, mobile videos, games, and now art.  According to The Gartner Group, more than 800 million phones will be sold in 2005, so the market for new mobile applications, services and accessories like mStore and START MOBILE offers huge potential for companies and organizations using this technology to expand their business.

"With thousands of original works by hundreds of artists, we required a decidedly robust and powerful platform to power our mobile gallery, which is why we chose ipsh!," said John Doffing, founder of START SOMA.  "We're excited to bring new art to the most popular consumer technology device used today - the not-so-humble cell phone.  Without ipsh! there was no way to ensure the level of quality we required to effectively showcase the amazing range of artwork available via START MOBILE, and we are absolutely honored to be the first mStore."

ipsh! mStore is built on the firm’s proprietary PRISM platform and includes connectivity to all supported North American carriers.  Mobile content is automatically optimized to the customer handset and is billed through the carrier.  The product is available either as a complete customer-facing solution, providing Web and WAP full-service, storefront experiences, or as a back-end service/interface for existing Web or WAP sites.  More than 100,000 images are currently for sale in the START MOBILE mStore.

“To ipsh!, this is more than mobile commerce, this is the convergence of the artistic flavor of San Francisco’s South of Market culture and new mediums of display, in this case the phone screen,” said Nihal Mehta, CEO of ipsh!  “We first worked with START SOMA in 2003, using SMS messaging to promote its art openings, and are excited about this new venture into selling mobile art.”

All art showcased on START MOBILE is optimized for display on more than 200 handsets from national carriers.  Users will be able to buy art for their phones using premium SMS, billed directly to their phone bill.
For more information about ipsh! mStore, email [email protected] or visit http://www.ipsh.com.  

About ipsh!
ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 400 successful campaigns since the company’s inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit http://www.ipsh.com

Omnicom Group Inc (NYSE: OMC; http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About START SOMA
START SOMA is an upstart art gallery in San Francisco with a unique focus on original work by emerging artists. Founded by technology entrepreneur John Doffing in March 2003 as an antidote to the pretense + inaccessibility of the typical “wine and cheese” art show, START SOMA provides an iconoclastic common ground for emerging artists and new collectors. Since its inception, START SOMA has featured the work of hundreds of emerging artists from around the world, and has showcased several thousand original works of art — from painting, sculpture, and photography to interactive installations, video art, and new media pieces. Most recently, START SOMA created the acclaimed Painted Rooms series of art shows in San Francisco’s Hotel Des Arts.
http://www.STARTsoma.com

START MOBILE is the logical extension of the START SOMA vision that “art should be for everyone.” http://www.STARTmobile.net

Enpocket And Internet Broadcasting Mobilize America’s Top TV Stations

Partnership to Create Largest Source of Local News to the Mobile Internet

PRESS RELEASE
December 19, 2005

Boston and Minneapolis, Enpocket (www.enpocket.com), a global mobile media company, and Internet Broadcasting (www.ibsys.com), an online news innovator, today announce a relationship that will create the largest source of local news on the mobile Internet.

The new partnership gives consumers of Internet enabled wireless devices access to 32 of Internet Broadcasting’s partner TV stations in major markets such as New York and Los Angeles.  The service utilizes Enpocket’s Mobile Content Engine to provide consumers with continuously updated local news from Internet Broadcasting on their mobile phones via the mobile Internet.

The innovative service will be offered directly to consumers and will be promoted by stations both online and on TV.   The service includes a comprehensive offering that spans mobile Internet text messaging and mobile marketing programs.

“Our work with Internet Broadcasting highlights the value that Enpocket brings: we can build the mobile WAP site with our Content Engine and then help advertisers and carriers monetize it with our Marketing Engine,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, president of Enpocket. “Our push/pull approach to mobile marketing not only drives subscriber traffic to the site, but also enables media companies to extend their advertising-supported business model into the mobile medium.”

“The mobile Internet is yet another distribution channel for our TV stations to engage with their consumers,” said Julie Burrows, EVP of Internet Broadcasting.  “Enpocket gives us a reliable platform to disseminate relevant news and information to our consumers that impacts their daily lives -- wherever they happen to be.”

About Internet Broadcasting
Internet Broadcasting is the first-ever national platform of TV station web sites.  The company manages 73 sites for America’s premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard, and Capitol Broadcasting Company.  With over 12 million monthly visitors, over 500 million monthly page views, and the #1 TV station web site in 18 of the top 25 markets, Internet Broadcasting is the nation’s largest online news network. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles.  For more information, visit www.ibsys.com.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.
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For press inquiries please contact:
Enpocket
Diana LaGattuta at Enpocket at: 617-262-7089, [email protected]
Internet Broadcasting
Kevin Abramson at 651-365-4221, [email protected]

Enpocket Mobile Media Monitor US reveals soaring use of advanced mobile features
Multimedia messaging and mobile internet are increasingly popular with wireless users in the United States

14th December 2005-Enpocket, the global mobile media company, and Harris Interactive®, global market research and consulting company, have unveiled the findings from the latest Mobile Media Monitor for the United States.  The analysis helps marketers, media companies and the mobile industry understand the changing patterns of mobile phone and content usage throughout the United States

The latest findings for Q4 2005 show that picture messaging or multimedia messaging (MMS) has more than doubled in the United States with 19% of the total mobile phone market using the service.  In the US, 15% of females reported using MMS, compared to 22% of males.


<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />*Percentage sending/receiving MMS messages in the last three months

Mobile internet adoption is also on the rise in the US with usage steadily increasing to 15%. The Mobile Media Monitor unveils the most popular types of WAP sites.  Ringtone sites scored highest among wireless customers with 60% of the US mobile internet users accessing them, followed by weather (51%), news (42%) and games (42%). 

“Mobile as a communications medium is getting richer and a lot more exciting,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket.  “Consequently we’re seeing mobile carriers, media companies, and brands committing to long term mobile strategies that encompass MMS and the mobile internet.  The Mobile Media Monitor gives our clients deep insight into the best way to reach and engage mobile consumers in the U.S.”

The Mobile Media Monitor analysis was based on more than 1,000 online interviews in the United States. All interviews were conducted by Harris Interactive in October 2005, and related to the period August–October 2005.  Each interview base was statistically representative of mobile phone usage in the US.

About Enpocket
Enpocket is a leading global mobile media company serving organizations looking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket designs, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engine, careful attention to user experience, and a pioneering legacy of hundreds of successful mobile programs around the world.

Enpocket clients include Vodafone, Cingular, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and Nike.  Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.

About Harris Interactive^®
Harris Interactive serves clients worldwide through its United States, Europe (www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V

Harris Interactive Inc. (www.harrisinteractive.com), based in Rochester, New York, is the 13^th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll^® and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.

To become a member of the Harris Poll Online^SM and be invited to participate in future online surveys, go to www.harrispollonline.com.

Methodology
The Mobile Media Monitor US was conducted by Harris Interactive between 12 and 17 October 2005, among 1089 adults aged 16 and over in N.America. Data were weighted to be representative of the mobile phone market with respect to age, sex, income, education, geographic location and propensity to be online.

In theory, with probability samples of this size, one could say with 95 percent certainty that the results have a sampling error of plus or minus 2 percentage point. Unfortunately, there are several other possible sources of error in polls or surveys that are probably more serious than theoretical calculations of sampling error. This includes refusals to be interviewed (non-response), question wording and question order, and weighting. It is impossible to quantify the errors that may result from these factors. These online samples were not probability samples.

For press inquiries please contact:
Valerie Christopherson of Global Results Communications, +1 949 306 6476,
[email protected]
or Caroline North of Harris Interactive
+44 (0) 208 263 5246
[email protected]