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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

MMA: “The Human Connection and Purpose Driven Strategies are at the Forefront for Top Mobile Marketers”

2015 Global Smarties Trends Report reveals a pronounced “relationship” thread in MMA Global Smarties Awards & Cannes Mobile Lions winning work
 
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MMA Press Release

MMA Appoints Five New Brand Leaders To The North American Board Of Directors

Further Bolsters Importance of Mobile Marketing to Consumer Engagement
 
(NEW YORK, NEW YORK) December 2, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of five new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.
 
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MMA Press Release

MMA Releases White Paper on the State of In-Store Beacon Technology

New paper closely examines industry’s beacon proximity landscape
 
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MMA Press Release

MMA Appoints Major Consumer Brands to Global Board of Directors

Leading Marketers Commit to being a Driving Force in Further Strengthening the Mobile Marketing Industry
 
NEW YORK, NEW YORK, November 23, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the addition of 5 new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term.
 
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MMA Press Release

MMA presents FORUM MMA ARGENTINA 2015 | LA MMA presenta MMA FORUM ARGENTINA 2015

Con la inclusión de nuevos contenidos y la presencia de destacados referentes de la industria mobile, la MMA convoca a los líderes del sector, con el fin de discutir las últimas tendencias y desafíos que enfrenta el marketing móvil hoy.

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MMA Press Release

MMA appoints new Chairman | LA MMA DESIGNA NUEVO CHAIRMAN

El capítulo local de la Mobile Marketing Association designó a Juan Carlos Göldy, CEO de Logan, como su nuevo chairman y a Guido Michanie, CEO de PML, como su vice.  

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MMA Press Release

Creativity, the main antidote for adblockers | La creatividad como principal antídoto contra los adblockers

De manera periódica, la MMA acerca artículos de interés sobre los temas más relevantes del universo mobile. En esta oportunidad, Exequiel Arriola, Director Comercial de Kickads, expone sobre cómo hacerle frente a los adblockers con éxito.
 
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MMA Press Release

Web Responsible vs Native Apps | Web Responsive vs Apps Nativas

De manera periódica, la MMA acerca artículos de interés sobre los temas más relevantes del universo mobile. En esta oportunidad, el equipo de TictApps, agencia interactiva con foco en aplicaciones mobile, expone sobre las similitudes y las diferencias de trabajar con webs responsive y aplicaciones nativas.
 
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MMA Press Release

Latin America Is Fastest-Growing Mobile Ad Market

Mobile-ad impression growth in the region led by Mexico, Brazil and Argentina
 
Buenos Aires, Argentina — October 20, 2015
 
Latin America (LatAm) takes the lead as the fastest-growing mobile ad market globally, now capturing nearly 8% of the global market, based on data from Opera Mediaworks’ global mobile ad platform that reaches over 1.1 billion consumers each month. In addition, three LatAm countries – Mexico, Brazil and Argentina – are now in the company’s Top 10 list of all countries by mobile ad traffic.
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MMA Press Release

Geolocalization Keypoints | Las Claves de la Geolocalización

Es una realidad que las acciones de marketing y publicidad tradicionales basadas en la localización han cambiado drásticamente. Hoy, la ubicación del usuario móvil se  transforma, dando paso a la creación de segmentos de audiencia precisos para el marketing móvil. Desde la MMA, consultamos a expertos del tema, que arrojan luz sobre el desafío de la geolocalización.
 
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MMA Press Release