Brand:  Renault<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Name of Campaign: RENAULT – CHANNEL D / F1 ISTANBUL GRAND PRIX CAMPAIGN

Company:  Turkcell & EVO

The Challenge:           
      §          Create awareness for RENAULT as a racing team in the first F1 
            Turkey GP

§          Attract viewers to Channel D as the holder of F1 Turkey Broadcasting rights

§          Create interaction with RENAULT’s MODUS brand trough a branded game

§          Create interest and interactive participation to the first F1 Turkey GP

The Solution/Flow:
      §          A racing game was modified for Renault and Istanbul Park Circuit

§          Modus branding was integrated into the game

§          High score posting was linked to the Channel D website

§          Top 10 score holders won free Tickets to F1 Turkey Grand Prix

§          Next 10 score holders won a AutoDrom Advanced Driving Course

As:
      §          Campaign calls was being displayed on Dogan TV network for 30
            days

§          Entrants was asked Renault related questions

§          Questions was created in coordination with Renault

§          First entrant to answers all the questions won a Renault Modus 1.4 Authentique

§          Next 10 entrants won a 3 day trip to South of France for F1 Driving School

Result:
      §          A 2-way cross-platform campign was launced for the first GP in 
            Turkey

§          Summer time ratings of Channel D were improved

§          High score posting to the website attracted more visitors & frequent checks

§          31 subscribers were awarded with PR enabler prizes