Millennial Media’s May 2010 Mobile Mix™ | MMA Global
  2. Millennial Media’s May 2010 Mobile Mix™
  2. Millennial Media’s May 2010 Mobile Mix™

Millennial Media’s May 2010 Mobile Mix™

Millennial Media’s May 2010 Mobile Mix™ includes a new section on Mobile Developer Trends, featuring a snapshot of U.S. developer platform usage and the top mobile app channels.

Highlights from May’s Mobile Mix™:

  • Gaming, Social Networking, and Weather apps placed in the top three positions on our Top Mobile App Channels, ranked by revenue in May.
  • RIM remained the second largest OS on our network for the tenth consecutive month.
  • Android ad requests grew 15% month-over-month. Since January, Android has grown 338%.
  • iPad ad requests grew 160% month-over-month.
  • Feature Phones increased 4%, taking some of the impression share from Connected Devices.

The full Mobile Mix™ report continues to track and report monthly mobile device trends for connected devices, mobile manufacturers and operating systems.

Download Millennial Media’s full Mobile Mix™ report highlighting here:

  • Top 15 Manufacturers
  • Top 20 Mobile Phones
  • Device Input Mix
  • U.S. Carrier Mix
  • U.S. Smartphone, Feature Phone & Connected Device Share
  • U.S. Smartphone OS MixDevice & OS Quick Stats

Mobile Mix™ complements Millennial Media’s monthly mobile advertiser-focused Scorecard for Mobile Advertising Reach and Targeting (SMART)™ report. To access the full Mobile Mix™ report, any of the past SMART™ reports, or a Millennial Media research report, click here: http://www.millennialmedia.com/research/. If you have any questions or suggestions for future reports, please contact: [email protected].

Research Type(s): 
Public Research
Submitter's Company: 
Millennial Media