Global | Page 42 | MMA Global

Global

Members Only

Friday, December 1, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only

Wednesday, November 29, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:
Members Only

Thursday, November 30, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 28, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Webinar Sponsor:
Members: Log in to watch the Webinar:
Members Only

Monday, November 27, 2023 - 12:00pm to 1:00pm EST

Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Webinar Sponsor:
Members: Log in to watch the Webinar:

MMA’s Decoding AI for Marketer Training

Video
Presented at MMA Global's CMO & CEO Summit

Intelligent Effectiveness: Measuring the ROI of AI on Optimization and Personalization

Over the last nine months, MMA’s Consortium for AI Personalization (CAP) has been running real-world experiments to apply AI and Machine Learning to digital advertising. Three studies have been completed with astonishing results. Two of the three studies had triple-digit gains, while the third showed no impact. Learn what worked and didn’t work in applying AI to digital advertising and hear from the CMOs and marketing practitioners involved in CAP about how these learnings have reshaped their marketing strategy.

Video