Metaverse as a concept was first introduced in science-fiction novel Snow Crash by Neal Stephenson in 1992, which showcased a Digital / Virtual World. Within a decade of the Novel's launch, the first Virtual Reality World by the name Second Life was launched, which allowed users to create their avatars and live in this virtual world. Similarly, Virtual Reality Headsets / Augmented Reality Glasses are not something new and have been available in the market from quite some time now. So now the question is why this sudden buzz around Metaverse?
Has been the most interesting forum and partnership with MMA for the last couple of years. Wishing you all the best!
As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector.
The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.
